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Product Assessment

AT&T Global Managed Mobility Services

Business Network and IT Services

March 24, 2014

J Summary

Competitive Strengths•AT&Tseesitsroleasaglobal,holisticmobileadvisorforbusinesseswithprofessionalservices,mobileplatforms,devices,andapplicationsfortifiedbymanagedsolutions.

•ToggleisaverystrategicofferingforAT&T,whichdeliversasecureworkspacewithbothensuredprivacyfortheemployeeandaveryhighlevelofinformation/datasecurityforthebusiness.

•AT&Tisintheprocessofstrengtheningitsportfolioofmobilefieldforcesolutionsbyleveragingcomplementaryenablers.

•Unlikemanycompetitors,AT&Tcontinuestoprovideanimpressivelistofcasestudiesandreferenceaccountsforitsmanymobilityservices.

Competitive Weaknesses•AT&Thashadasomewhatconfusingandlargearrayofsolutionsforenterprisemobility,ratherthanafocusedapproachonasmallsetofstrategicofferings.

•AT&Thasadmittedinthepastthatitspositionintheglobalsegmentformanagedmobilityserviceshadbeenlimited.

• ServiceproviderssuchasBTandVerizonBusinesshavelongpositionedthemselvesasfull-fledgedprofessionalservicescompanies;ITserviceprovidersarealsothreateningcompetitors.

Kathryn Weldon Current Analysis Research Director, Business Network and IT Services

Copyright © 2014 Current Analysis, Inc.

Product Class AverageAT&T Global ManagedMobility Services

Leader

Very Strong

Strong

Competitive

Vulnerable

Overall

Core Service

FeaturesValue-Added

Other Service

Elements

Product Ratings

Continued

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Product Assessment

Current Perspective: LeaderAT&Tisaleaderintheglobalmanagedmobilityservices(MMS)market,andthecompanyhasevolveditsap-proachtoofferacomplementarybutmodularportfolioofsolutions,withdifferentoptionsfordifferentcustomers,ratherthanalargesetofdisparateservicesorresellerserviceandsoftwareoptionsrelyingonthird-partyplatforms.UnderthisnewframeworkofMobileEnterpriseManagement(MEM),AT&Tincludes:mobiledevicemanagement(MDM),featuringcloud-based,hosted,andpremisessolutionsfromAirWatch,MobileIron,SAP,andGoodTechnol-ogy;mobileapplicationmanagement(MAM),featuringAT&TMobileApplicationManagementbyApperianandToggleHub;mobileworkspacemanagement,includingAT&TToggle;andmobileapplicationdevelopment,withplatformsaswellaspre-packagedmobileappsfromAntenna,Kony,andSAP,inadditiontoAT&T-developednative,opensource,HTML5,andhybridmobileapps.

AT&TalsoprovidesGlobalMobileManagement(GMM),itsstrategicmulti-carriermanagementservicefocusingoncostmanagementandlogistics,andthenetwork-hostedAT&TMobileSecurityServiceitlaunchedin2012basedontheJuniperJunosPulseplatformaswellasitsownnetworkandsecuritycapabilities.Ithaschangedfromwhathadbeenare-salefocusbasedonthird-partysolutionstobringingmanyoftheseoffersintoitscloudinfrastructureandofferingthemashostedand/orfullymanagedsolutions.AT&TisstronglyfocusedonitsM2Mbusiness;itscontinu-ingexcellenceinenterprisemobilitymanagement(EMM),especiallyduetotheinnovativefeaturesforBYODwithinToggle;andrationalizingandenhancingitsfieldforcemanagementportfoliobyintegratingkeyenablerssuchaslocation-basedservicesandmessaging,addingadvancedwarrantyandexchangeservices,andensuringthatthesolu-tionsinthesuitecoverawiderangeofusecaseswithouttoomanyoverlappingthird-partysolutionsinthemix.

Inaddition,AT&T’sMobilitySolutionsServices(MSS)professionalservicesorganizationcontinuestogrowitscapabilities,providingconsultinganddeploymentservices,anditcancreatecustom,complexhorizontalandverticalsolutionsforenterprisemobilityandM2Mcustomers.ProfessionalservicesspecificallyassociatedwithMMSinclude:mobilereadiness,technologyassessments,mobileapplicationdevelopment,installation,configuration,healthchecks,andtraining.MSSsupportservicesinclude:servicedesk,technicalsupport(Tier1-3),remoteadministration(MACD),incidentmanagement,changemanagement,anddevicedeployment(staging,kitting,deployment,ad-vancedexchange,anddevicesalvage)services.MSSiskeytoAT&T’spositioningasanend-to-endmobilityservicesprovider.

ToggleremainsattheforefrontofAT&TenterprisemobilityservicesanditisthemostadvancedBYODsolutionavailabletodayfromanyoperatororITserviceprovider.Theabilityforthebusinesstopayfor300MBbucketsofdataforitsemployees,aswellascreateandmanageasecond‘business’phoneline,andthefactthatitisatrulymulticarrier,internationalofferingareboostingitsmarkettraction.

AT&Tcontinuestoprovidecustomerreferences(includingthePalmsHotelandCasinoforToggle),andthecarrierhasalsodisclosedthatithas81,000businesscustomersusingitsmobileapplicationsandhasseenanincreaseof140%YoYinAdvancedMobilityServicesrevenuesaswellasan80%increaseinmobileapplicationssold.Ithasoveramillionmobiledevicesunderitsmanagementandhassoldover1.6millionMDM/BYODlicenses.AT&TisalsoincreasingitsshareofglobalcompaniesforwhichitprovidesmobilityservicesforbothM2Mandmanagedmobilityservices.

J Strengths and Weaknesses

Strengths•AT&Tseesitsroleasaglobal,holisticmobileadvisorforbusinesses.Professionalservices,mobileplatforms,de-vices,andapplicationswithmanagedsolutions,aswellassinglebillingandpointofcarefromAT&T,allowbusinesscustomerstounlockthevalueofmobilityfrombasicmobilityupthroughbusinesstransformation.This‘mission’feedsintoAT&T’sservices,partnershipdecisions,androadmapinitiatives.

•ToggleisaverystrategicofferingforAT&T,asasecureworkspacewhichensuresprivacyfortheemployeeanda

AT&T Global Managed Mobility Services (Continued)

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Product Assessment

highlevelofinformation/datasecurityforthebusiness,whileallowingthecompanyflexibleoptionsinimplementingasoundBYODprogram.Itcanbedeployedacrossanycarrier’snetwork,anditdeliversasecond‘business’managedphonenumberonasingledevice(ToggleVoice)andabuilt-inToggleDataallowance(forAT&Tcustomers)forpersonaldevicesin300MBincrementsthatispaidforbythebusiness.AT&Thasgonefurtherthanothermobileoperatorsindevelopingaunique,comprehensivesolutionforenablingBYOD.ItalsohascompletedtheintegrationofTogglewithbothMobileIronandAirWatchMDMplatformstoeasemanagementacrossToggleanditsMDMproviders.

•AT&Tisintheprocessofstrengtheningitsportfolioofmobilefieldforcesolutionsby:leveragingcomplementaryenablerssuchaslocation-basedservices,messaging,andmobilepayments;addingwarrantyandexchangecapabilities;andrationalizingitssetofresold/white-labeledthird-partyapplications,someofwhichhadoverlappingfeatures.ThiswillputAT&Tinamuchbetterpositiontoensurethissegmentcontinuestobeasignificantmobilitygrowthengine.

•Unlikemanycompetitors,AT&Tcontinuestoprovideanimpressivelistofcasestudiesandreferenceaccountsforitsmanymobilityservices.Thisprovidescredibilityandproofofitstractioninthemarket.Thecarrierrecentlydisclosedthatithassoldover1.6millionMDM/BYODlicenses;furthermore,itithassoldmobileapplicationstomorethan81,000ofitsbusinessaccounts.

Weaknesses•Intherecentpast,AT&Thashadasomewhatconfusingandlargearrayofsolutionsforenterprisemobility,ratherthanafocusedapproachonasmallsetofstrategicofferings.Thatisoneofthereasonsthecarrieriscurrentlyratio-nalizingitsportfolio.Inthepast,competitorswouldnotethatitofferedsupportforalmosteverymajorMDMandMEAPplatformanditresoldsomanythird-partysolutionsthatitwashardtofigureoutwhichonesitreallyrecom-mendedorbackedbeyondpureresaleorreferencesale.

•AT&Thasadmittedinthepastthatitspositionintheglobalsegmentformanagedmobilityserviceshadbeenlimited.In2013,itworkedhard(andsucceeded,especiallyintheM2Mspace)tobroadenoutgeographicallyandservemoreU.S.andnon-U.S.-basedMNCs.ThedangeristhatthecarriernowdirectlyfacescompetitionfromglobalcompetitorssuchasVodafone,Orange,andTelefonica,allofwhichoffermanagedmobilitytoMNCsandhaveextendedtheirfootprintsthroughstrategicallianceswithotheroperators.

•AlthoughMSSisgrowinginsizeandimportanceatAT&T,serviceproviderssuchasBTandVerizonBusinesshavelongpositionedthemselvesasfull-fledgedprofessionalservicescompanies.Inaddition,whilealsopartneringwithoperators,ITserviceproviderssuchasIBM,CSC,andAccentureprovidemorecompetitionforAT&T,astheyofferstandardizedmanagedmobilityratherthanconcentratingsolelyonlargeoutsourcingdealsandcustomsolutions.TheyalsohavestrongrelationshipswithMNCsforERPdeployments,applicationdevelopmentanddelivery,datacenteroutsourcing,anddesktopmanagement.

AT&T Global Managed Mobility Services (Continued)

Continued

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Product Assessment

AT&T Global Managed Mobility Services (Continued)

Core Service Features

Rating Very Strong

Mobile Device Management On-premises, hosted, and/or managed options based on platforms from AirWatch, MobileIron, SAP, and Good Technology. Main benefits include prevention of access of unknown devices and blocking jail-broken devices from access to the mail server, provisioning devices remotely (e-mail, VPN set-tings, preferred applications), selective wipe and/or complete separation of personal and corporate data (container), providing secure access to key content (documents, presentations, videos), and an enterprise mobile application store to distribute & update applications.

Security Enhancements to AT&T’s MDM offerings includes enhanced security (SMC), integration with Toggle dual persona (BYOD), MDM-as-a-service with Synaptic Hosting, SLAs, and fully managed, integrated care. AT&T Mobile Security Service includes an administration console, anti-virus/anti-malware de-vice scanning, prohibited application alert, Secure Sockets Layer (SSL), a network address transla-tion (NAT) firewall that hides the private IP addresses of the mobile device, botnet identification, botnet black list/white list, policy routing, and enhanced options for AT&T Secure Network Gateway. Specific to Toggle, AT&T offers AES-256 encryption. It also offers integration with the AT&T VPN and Cisco & Juniper IPsec VPNs as well as the F5 SSL VPN.

Inventory and Expense Management

Strategic carrier management: Pricing negotiation assistance, bid management and negotiations, sup-plier evaluation and selection, consolidation of users to preferred carriersCentralized transaction management: GMM platform, rule-based catalog, integrated approval process, enforcement of customer’s mobility ordering and other policies, single point of contact for incidents/es-calationsConsolidated reporting with TEM: Telecom expense management (TEM), rate plan optimization, zero usage disconnects, advice to pay, management spend reporting

Application Enablement Mobile Enterprise Application Platform: Enables enterprises to mobilize business processes (B2E), build consumer (B2C) solutions, and port apps across mobile devices; provides APIs/connectors; ex-poses AT&T network and billing APIs for more robust apps (messaging, location, device information, and billing APIs); offers pre-built connectors to over 50 enterprise backend applications. Platform and mobile app partners include Kony, SAP, and Antenna.Application Solutions & Services: HTML5 applications to enable browser-based apps to run across multiple platforms, mWeb/web optimization, native application development and deployment (write once, deploy to any) to over 100 devices, Synaptic Hosting, SLAs, fully managed, integrated care

Value-Added Services

Rating Very Strong

Consulting and Prof. Services

MSS provides consultation services, business process analysis, solutions architecture and techni-cal design, user interface design, solution development, licensed and off-the-shelf products, systems integration, quality assurance, procurement, virtual warehouse, imaging, staging, kitting, engineering services, delivery assurance, device evaluation, technology lab, tech support, help desk, application hosting, service and maintenance, break/fix, warranty, RMA, and application lifecycle management services.On the strategic side, MSS provides guidance on application strategy, security strategy, technology roadmap, investment guidelines/ROI, support strategy, governance models, mobility center of excel-lence, business process improvements, employee productivity, customer satisfaction, regulatory com-pliance, future scalability, and diverse OS and device support. Project implementation includes appli-cation design and development, solution deployment, post-deployment support, program management and training, and managed solutions.

Portal Integration Much more integration of different MMS elements has been accomplished including MDM (both AirWatch and MobileIron) and security solutions with Toggle.

J Product Metrics

Continued

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Product Assessment

Other Service Elements

Rating Strong

Availability GMM currently supported in the U.S. and approximately 90 other countries across EMEA, the Americas, and Asia-Pac.

Customer Examples McGladrey, the nation’s fifth largest accounting firm: deployment managed by AT&T Mobility Solutions Services, with device management using MobileIron MDM from AT&T.Eaton Industrial, a power management company based in Cleveland, Ohio: AT&T MEAP has made it easier to search for and sell products from Eaton’s catalog to customers in more than 150 countries.Republican and Democratic National Conventions: AT&T defined, designed, built, deployed, and sup-ported the conventions’ mobile application and mobile web experience worldwide with live video streaming & video on demand, social media integration, news/breaking news feeds and alerts, attrac-tion finders, interactive schedules, and mobile stores for convention items.County of San Diego: Developed AT&T Managed MEAP solution across multiple OS & device types, providing offline access to critical information (i.e., up-to-date disaster boundary maps, shelter maps, breaking news, push notifications), with application service desk and service assurance support.U.S. government agency: Developed Android MEAP-based tablet solution which transmitted data wirelessly to government data center for tracking of assessment activity and consolidation, integrated device for image capture, electronic signature, and GIS.Other MEAP customers include: a large U.S. transportation company connecting 5,000 mobile work-ers across the country to a CRM/e-ticketing application at the home office; a provider of fire and life-safety systems and services that optimizes its field and fleet assets using smartphones onsite to feed data into field service and fleet management applications on multiple backend systems; a food manu-facturer with 100,000 employees deployed SharePoint applications on iPhones and then acquired a business running on BlackBerry devices, and so deployed a MEAP platform for multi-device support.GMM customers include: a global software company that looks to AT&T to manage its subscribers and carriers to improve costs, centralize the management of mobility services and devices worldwide, and facilitate the migration of employees from an individual-liable to corporate-liable model (AT&T negoti-ated services contracts).Toggle customers include the Palms Hotel and Casino. The solution helped alleviate the business from the complexity of managing multiple device types, as well as a limited IT-supported device pool, caus-ing both employee and customer dissatisfaction.

Pricing Not available

AT&T Global Managed Mobility Services (Continued)

J Product Metrics (Continued)