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[The following document is a business plan template created by www.injust5.com. Refer to our Terms of Use before using this

template: http://www.injust5.com/terms-of-use-privacy/

Instructions for this document are in parentheses ‘[‘ or ‘]’ or in red and should be deleted before finalisation. You should add your own information as prompted and replace any placeholders such as XX/XX/XX for date with your date or data. Refer to: http://www.injust5.com/2016/02/20/the-business-plan/

for further details and instructions as needed.] BUSINESS DESCRIPTION

[Detail here your business idea, your personal and business goals and a description of the business itself.] The business idea is as follows: Our overarching vision is to:

Goals and objectives

My business goals include:

B U S I N E S S P L A N – [ I N S E R T B U S I N E S S N A M E ] – [ X X / X X / X X ]

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My personal goals include:

Our Products/Services will include:

Location

[Insert location details] Proposed operating hours

[Insert operating hours] Ownership:

OWNER PERCENTAGE OWNED KEY SKILLS, EXPERIENCE & QUALS

ROLE IN THE BUSINESS

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Business structure:

[Detail which structure you are using eg. Sole trader, company etc). LEGALITIES

REQUIREMENTS DETAILS STATUS

Insurances

Licences Regulations

Key legislation International/National Standards

Contracts (suppliers, customers either)

Patents/Intellectual Property

PRODUCTION

[Include any details of where and how your product will be manufactured and shipped if relevant]

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SWOT ANALYSIS [Refer to: http://www.injust5.com/2016/06/25/market-research-swot-analysis-free-template-handout-video/]

INTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

[Insert one strength in each cell using the internal factors list on the right for guidance]

[Insert one weakness in each cell using the internal factors list on the right for

guidance]

[Insert one opportunity in each cell using the

external factors list on the right for guidance]

[Insert one threat in each cell using the external

factors list on the right for guidance]

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COMPETITOR ANALYSIS [Refer to: http://www.injust5.com/2016/06/25/competitor-analysis-small-business-free-handouts-video/ ]

COMPETITOR PRODUCTS/ SERVICES

THEIR MARKET SHARE

THEIR POINT OF DIFFERENCE

THEIR MARKETING

THEIR STRENGTHS

THEIR WEAKNESSES

WHY THEY ARE A COMPETITOR

WHAT YOU CAN OFFER

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Point-of-difference

Our unique selling point is:

Growth opportunities

[Detail any potential growth opportunities]

Industry description and outlook

Industry description and outlook

[Describe the industry you are in (e.g. age, present structure, size in terms of $ and volume) and any major trends (both past and future) affecting your industry]

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MARKETING STRATEGY

Marketing goal(s)

[what specifically do you want to achieve from your marketing plan?]

Our primary target market – customer profile

[include demographical and other info on customer]

Our secondary target markets – customer profiles

[include demographical and other info on customer]

Pricing

[What pricing structures will you be using and why? Will your pricing structure change in the future?] Distribution

[what channels will you be using to distribute your products or services?]

Advertising and promotion

[what specific paid and non-paid activities will you undertake?]

Stakeholders

[who can you engage as potential partners, suppliers, ambassadors who can help encourage sales? Who could

detrimentally affect your sales and how will you engage them?] Evaluation

[how will you monitor and measure the success of your marketing activities?]

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FINANCES

[You will need to include a start-up budget and ongoing costs to run your business, as well as forecasts for future income and

spending.

The specific items you may include are:

Start-Up Budget

Annual Profit Budget – Year 1 and 2

Cash Flow Forecast including projected cash flow by quarter

Balance Sheet – forecasted opening balance sheet and year-end balance sheet

Break-Even Analysis.

Use our FREE budgeting templates to forecast your sales and costs as well as your break-even point. Then attach the

completed documents to this business plan]

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Risk management

Detail below internal and external scenarios that may directly affect your business:

(Use the following for ‘Likelihood’ and ‘impact’. L = low, VL = very low, M = medium, H = high, VH = very high)

Risk description

Lik

elih

oo

d

Imp

ac

t

Pri

ori

ty

Preventative action Contingency plans

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HUMAN RESOURCES

KNOWN EMPLOYEES POSITION KEY SKILLS,

EXPERIENCE & QUALS ROLE IN THE BUSINESS

[Include an organisational chart – include details of whether part-time, full-time, casual, permanent or contract]

Wages estimate

[Insert details of wages and salaries estimates] Employee conditions and awards

[Insert details of employee conditions and awards] Training and development

[Insert details of any planned or required training and development activities]

WORKPLACE HEALTH, ENVIRONMENT AND SAFETY

[Insert details of workplace environment, health and safety requirements]

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EQUIPMENT AND ASSETS

EQUIPMENT NEEDED DETAIL STATUS

IT Hardware Office equipment

STOCK AND INVENTORY (FOR PRODUCTS)

STOCK/INVENTORY DETAIL STATUS

SYSTEMS

KEY SYSTEMS DETAIL STATUS

Point of Sale Accounting and payroll

Warehousing Logistics

Customer management