business policy final debrief (1)

10
Digby Sensors Industry C55871 Paige Priest Adrian Johnson Katie Littrell Robert Morgan Basanta Khanal

Upload: paige-priest

Post on 26-Jun-2015

102 views

Category:

Business


4 download

TRANSCRIPT

  • 1. Paige Priest Adrian Johnson Katie Littrell Robert Morgan Basanta Khanal

2. Target Market Segments Performance, Size, and Traditional New Product Dive Timely finished goods 3. High awareness and sufficient accessibility inbeginning Maintained awareness and accessibility Concentrated on competitive advantage Reduced marketing costs Learned from decisions 4. More control over the marketing budget Greater reach within products Detailed promotions and sales budget Ability to better serve consumers 5. Efficient production levels in beginning Found a balanced inventory level when issues arose Efficient Utilization Worked well with the R & D and Marketing Profit margins Optimal inventory levels 6. Positive Net Profits No emergency loans Increased Stock Prices by 60% High Retained earnings and Owners equity 7. Average turnover of 8.2% overall Maintained high productivity index through all rounds Kept training hours between 40-80 Kept overtime down, mostly at 0% Kept recruiting expenses below $4,000 per roundaround $1,500 8. Lowered amounts of money in all segments Quickly re-evaluated our strategy Focused on Labor cost reduction and admin cost reduction Focused completely on demand increase and material costreduction 9. HOW WE SUCCEEDED WHERE WELL IMPROVE Never had an emergencyloan from Big Al Customer Survey scoreremained high Integrated R&D, Productionand Marketing decisions Create a more definitivestrategy and employ it well Improve overallaccessibility Continue improvingcontribution margin in laterrounds 10. We should be kept as the management team becausealthough weve been successful, we plan to continueimproving. Over eight years, we avoided an emergencyloan, met consumer needs, and maintained a substantialcontribution margin. Also, weve recognized ourdownfalls and have been able to reconstruct and improveour company. We plan to enhance your investment overthe next 5 years by continually developing the companyto further meet consumer needs and maintaining astrong hold on the industry.