Storyboard for Innovation:Web 2.0

By Crystal Mosley

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NeedCollaboration and sharing informationGlobal diversityFlexibility and convenienceCommon work and storage space

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ResearchDevelopers: Tim Berners-Lee and Robert

CailliauFindings: Web 2.0-

Services, not packaged software, with cost-effective scalability

Control over unique, hard-to-recreate data sources that get richer as more people use them

Trusting users as co-developers Leveraging the long tail through customer self-

service Harnessing collective intelligence

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Research ContinuedExamples: Wikis, blogs, Flickr, Google,

Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tube, RSS Feeds, etc.

Lead Thinkers: Tim O’Reilly and John Battelle

Production: Built upon the World Wide Web (W3 or Web

1.0) platform to involve the users, allowing customers to build businesses, and users to publish valuable knowledge collectively.

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DevelopmentDevelopment Problems:

Clarifying and explaining the innovation. Considered a “piece of jargon” that no one truly understood what it meant.

Criticisms include hackers and spam easily exposed to files and data on computers.

Intended Audience: Anyone that is seeking information and/or

wants to publish on the web in collaboration with others (experts and non-experts).

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CommercializationProduction/Manufacturing:

Developed on the basis of Lotus mashup technology

Packaging: Service/software available online

Marketing: O’ Reilly Media annual conferences Web 2.0 technologies

Distribution: Available to anyone with Internet access and

connects to the World Wide Web. 6

Time Line of Diffusion for Web 2.0

2006-2007: Knowledge Stage2008-2009: Persuasion Stage2010: Decision Stage2011-2013: Implementation Stage2014-2015: Confirmation Stage

Supportive information for timeline decision. http://globalhumancapital.org/?p=675

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Communication ChannelsFace-to-face ConversationsOnline Conversations

Emails Blogs Wikis Social networks

Conferences Technology Business

http://globalhumancapital.org/?p=675

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Adoption and the S-Curve Early Late

Majority Majority *Innovation went thru another adoption curve.

Early Adopters

Innovators

Laggards

http://globalhumancapital.org/?p=675

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Perceived Attributes of Web 2.0Innovators :

media specialists, technology specialists, and technology support team

Early Adopters: technology savvy teachers and new

graduates (1st year teachers)Laggards-:

veteran teachersMost Useful Perceived Attributes:

observability and relative advantage will show product results and benefits

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Critical MassCentralized vs. Decentralized

Decentralization is the preferred diffusion system Horizontal networking amongst peers Shared diffusion decision Users experiments with the product Informal evaluations Problem-centered approach

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Change AgentsKey Change Agents: Teachers, administrators, and

parents that are willing and determined to address the needs of the students within the school and community.

Use of Seven Roles: Identify and discuss a needExchange information with others that can help

impact the process of changeAnalyzing the problemDevelop possible solutions and began actionDetermine level of stability and respond accordingly

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Critical MassWeb 2.0 has reached critical massMany students (higher education) use:

Social networkingWikisBlogsGoogle docsE-Portfoliosor other Web 2.0 supported tools

Web 3.0 is developing

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Champion’s RoleNeed for Innovation-

Collaborating and sharingGlobalizationCommon work area Convenience

Innovation Match to Need-Web 2.0 Capabilities

Users interact with other users Website content can be changed Applications: blogs, wikis, social networking, video sharing, mashups, etc.

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Explored Web Siteshttp://adaptivepath.com/images/publications/

essays/What_puts_the_2_in_Web_20.pdfhttp://www.informationweek.com/1113/IDweb

20_timeline.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4ATMY32JVN

http://web20ineducation.wikispaces.com/Intro

http://globalhumancapital.org/?p=267http://www.socialnetworkroadmap.com/index/

?p=7615

Explored Web Siteshttp://globalhumancapital.org/?p=675http://globalhumancapital.org/?p=34http://globalhumancapital.org/?p=1023http://knowledge.smu.edu.sg/article.cfm?artic

leid=1189http://swiki.cs.colorado.edu/CSCW2008-Web2

0/uploads/wilensky.pdf

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