C-PLUS PROJECTWORLD-CLASS CLUSTERS

IN CENTRAL EUROPE

Arno HollosiFH CAMPUS 02

Scientific Board meeting18th October 2011Sárvár, Hungary

SMES ON SCREEN

SMES ON SCREEN Part of WP4 Original timeline for outputs

Technical definition (4.4.1): September 2011 Involvement of companies (4.4.2): September 2011Production (4.4.3): November 2011Meetings for videotaping (4.4.4): November 2011

Timeline goalComplete videos by April 2012 at the latest

WHAT WILL BE PRODUCED? Two videos per PP (= one video per cluster) featuring at least 5 companies

or other cluster actors (e.g. service centres, universities, policy makers)

Average length of each video: 10-15 minutes

MESSAGE OF THE VIDEOS Tell the story of the cluster and the companies Focus on C-Plus core messages

according to communication plan Portrait cluster/companies in a positive light Highlight identified best practices

STRUCTURE OF THE VIDEOS Opening titles/credits. Short portrait of the cluster, region, and sector Presentation of 5 companies

Intertwining preferred (instead of sequential presentation) Pick an overarching theme (one of C-Plus’ core messages)

Summary maybe back to cluster or cluster management

Closing titles/credits

VISUAL STYLE AND LANGUAGE Style should be the same for every video CAMPUS 02 will provide

Production ready templates for opening / closing Guidelines for style (e.g. font and colour for captions etc.)

Videos are produced in local language since the main target audience is within the region/nation

English subtitles must be provided

RECOMMENDATIONS Start tender/search for video production now! Budget may be unexpectedly high

CAMPUS had offers ranging from 15.000,-€ to 40.000,-€ Start selecting companies

Based on best practices/impression during benchmarking interviews

Together with cluster management Make appointments early to keep the deadline

MULTILINGUAL REGISTER

MULTILINGUAL REGISTER Part of WP4 Original timeline for outputs

Identification of innovation leaders (4.3.2): September 2011 Register of innovation leaders (4.3.3): September 2011 Multilingual register (4.3.4): September 2011

Timeline goal Identification (4.3.2): November 2011 Register (4.3.3): January 2012 Multilingual register (4.3.5): April 2012

PPs have to deliver by March 2012

WHAT WILL BE PRODUCED? Identification (4.3.2)

One list of innovation leaders per PP Register (4.3.3)

Basically a combination of 4.3.2 outputWill be published on websiteContains name and basic facts about companies

Multilingual register (4.3.4)Glossy, high quality brochureEstimated to have 50-60 pages

BASIC STRUCTURE Opening remarks Description of C-Plus Global benchmarking results and highlights For each country

Introduction by PPCluster management2-4 organizations per cluster

End: contact details of all partners

INFORMATION ON COMPANIES Short information about the company/actor

activity, operative headquarters, website, number of employees, turnover, geographical markets

VisualsLogo and 2-4 pictures

Company slogan (distinctive feature) Description of company and its best practices

about 1000 to 1500 characters (including spaces)

TASKS FOR EACH PP Provide basic facts about companies Provide English text

Please let a professional do the proof-reading Provide logo and pictures in print quality

min. 300dpi Translate final register into local language Optionally

print & publish brochure

RECOMMENDATIONS Compile list of innovation leaders soon Start collection of data and visuals

Ensure that logos and pictures are of good quality Write text yourself

Results in coherent stylePossibility to focus on C-Plus’ core messagesGet OK from company

Start early – collecting/writing is time intensive