ca3 student ex the idea project presentation

8/14/2019 CA3 Student Ex The IDEA Project Presentation

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The new Experience

SP0502 IDEA2.0

THE IDEA CHALLENGTHE IDEA CHALLENGE


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The new Experience

SP0502 IDEA2.0

BASED ON ENTHOGRBASED ON ENTHNOGRAPHY..

Demand elements:

multi-functional

interactive design

user friendly

practicality

durable

security


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The new Experience

SP0502 IDEA2.0

THE MODELTHE MODEL


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The new Experience

SP0502 IDEA2.0

THE MODELTHE MODEL


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The new Experience

SP0502 IDEA2.0

THE DESIGNTHE DESIGN


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The new Experience

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THE EXPERIECE CONTHE EXPERIENCE CONCEPT

The Storyline


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The new Experience

SP0502 IDEA2.0


The Storyline

a urban-rural cafeteria setback on stilt houses, on

water


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The new Experience

SP0502 IDEA2.0


The Storyline

water shows

dining experience


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The new Experience

SP0502 IDEA2.0


The Storyline

the product


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The new Experience

SP0502 IDEA2.0

HE DESIRED EXPERITHE DESIRED EXPERIENCES

Accomplishment

-sense of achievements and satisfaction

The customers would feel satisfied once they had found the right and suitableproduct for themselves.

Beauty

-pleasure to the eyes and/or senses

The design of iv3 lamp provides beauty to the senses.

Creation

-producing something new and original

The freshness of our ideas such as, combining the cup warmer with the lamp.


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Duty

-responsibilities to self and others

The duty of the i-lamp is it is good for the eyes. Because the polarizedlight is used.

Harmony

-visual experience of harmony

The concept of the i-lamp and cup warmer matches with the design. Thecombination of these 3 entities creates a harmony in the product.

Oneness

-sense of unity with everything around

The 3 entity concept combines together to and make a complete product. Itcreates a oneness in the product.


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The new Experience

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Truth

-Commitment to honesty and integrity

The product works for the customer.

Wonder

-WOW!! Factor

-Awe in the presence of a creation beyond ones understanding

The uniqueness of the products design surprises the customers and arouses

their curiosity.


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The new Experience

SP0502 IDEA2.0

HE EXPERIECE PROVTHE EXPERIENCE PROVIDERS

Process

InitiationGreet with pleasant smile from hostess

EngagementOffers drink (plain water) to customers while starting a small

conversation

Transformation

While conversing, inform customers that the cup can be warmed Light intensity can be adjusted

Relation to daily lifeSome prefers warm water while other do not

Some prefers brighter surrounding


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The new Experience

SP0502 IDEA2.0


Media

Enticement of AdvertisementPublicity through television, the Internet

Ease-of-use website Sight

attractive and colourful Information of the company and product Java applet of product

Sound alluring catchphrases from broadcast and TV advertisements


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The new Experience

SP0502 IDEA2.0


Space

Sight Urban-rural style concept Simplistic

Smell Faint scent of Elegance (Altaro + Beleaf)

Sound Melody of the Ocean

Tranquil Peace

Touch Cooling environment (air-conditioned)


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The new Experience

SP0502 IDEA2.0


Object

SightInteractive design Shapely and stylish

Eye-catching

TouchMetallic coolness Warmth due to the heat from the warm plate


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The new Experience

SP0502 IDEA2.0


People

SightPleasant service always serve with a smile

Sounda good customer-relater relationship focuses on customer centrism buying customers feelings


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The new Experience

THE EXPERIECE CONDELIVERING DESIRED EXPERIENCES

Have been delivered?DESIREDEXPERIEN

CES

SP0502 IDEA2.0

Accomplishment

Duty

Beauty

Wonder

Creation

Harmony

Oneness

Truth


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The new Experience


Is the ExperienceUnique?

SP0502 IDEA2.0

YES!

A combination of urban-rural concept

Dining and entertainment approach

Dining on a heavenly body above the sea body

Unique cup warming experience


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The new Experience


Is the Experience Memorable?

SP0502 IDEA2.0

YES!

A performance titled Melody of the Ocean on the beach (in the

night)

A water performance in the sea ( in the day)

Dining experience on stilts on the water

Personal lighting for own eating space


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The new Experience


Is the ExperienceTransformative?

SP0502 IDEA2.0

YES!

A combination of urban-rural concept

From a normal Cafeteria-converts-to a harmony of performances

and shows.

Cup warmer warms cup instead of having a cold-chilled drink

due to air-conditioned environment

Customers can enjoy own Personal Space - Romance


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The new Experience


When is the Moment ofTruth?

SP0502 IDEA2.0

When dining-in and still entertained with lively shows and

performances (during certain timings)

Customers experience a meant warm drink (instead warm drink

turn cold)

Customer are entertained and satisfied


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The new Experience

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CONCLUSIONCONCLUSION

ca3 student ex the idea project presentation

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