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TOTAL INTEGRATION

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ZEDTalks 2: Creativity and Integration

TRANSCRIPT

Page 1: Caitlin Ryan

T O TA L I N T E G R AT I O N

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Thomas Gilovich

“People will always prefer black-and-white over shades of grey, and so there will always be the temptation to hold overly-simplified beliefs and to hold them with excessive

confidence”

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H O W B R A N D S B E H AV E V S . W H AT B R A N D S S AY

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S TAT E O F M I N D

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N O E G O S O R S I L O S

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‘ H U G ’ D I V E R S I T Y

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AT T E N T I O N I N T E R E S T D E S I R E A C T I O N

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T R U S T T H E P E O P L E N O T T H E P R O C E S S