Lisbon – January 2015 - CONFIDENTIAL -

OUR VISION

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The most complete local services

directory

THE OPPORTUNITY

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“Local it’s huge, is the Holly Grail of the Internet” Sheryl Sandberg, COO Facebook

Mobile advertising Spend (billion $)

2014 E 2017 E

18.0 b$

41.9 b$

PROBLEMEven the best businesses have slow business periods

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LACK OF ALTERNATIVESTraditional advertising is costly

ONLINE ALTERNATIVES ARE NOT SUITED TO SMB AND LOCAL

Simple to use

Hyper local

When the merchant needs û

üü

û

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Only 3% of the advertsing budget of SMBs goes online

MYGON – THE SOLUTION…CONVERTING MERCHANTS INTO ADVERTISERS

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• Only pays per customer that goes on

low peak periods – Success Based

• Instantaneous and in Real Time

• Simple to use - receives money directly from the customer

More merchants advertise with MYGON when compared with other advertising platforms

AND THE END USER? THE GO-TO APP BEFORE PURCHASING AT A LOCAL STORE

The most complete local services website/app directory | 8

• Pricing Menus and other relevant information from thousands of merchants

• Reviews from friends and other users

• Real time Promotions and Daily Menus

• Integrated Booking System

• Every time uses MYGON Wins Points that can change later for additional discounts in any MYGON merchant

•More than 2.000 merchants – Largest network of paid campaigns in Portugal

•Over 150 thousand registered users and over 100 K App downloads

•High satisfaction of users - 4.5 out of 5.0

METRICS

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10

20

30

40

50

60

70

I Sem 2013 II Sem 2013 I Sem 2014 II Sem 2014

Thou

sand

s

Revenues (€)

Higher LTV

Lower CAC

Snowball effect

3€ +12€

User Lifetime Value (LTV)

(2 years)

Customer Acquisition Cost (CAC)

(user that makes a transaction)

METRICS

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More merchants advertising with MYGON

2.0

2.5

3.0

3.5

4.0

fev/13 mai/13 ago/13 nov/13 fev/14 mai/14 ago/14 nov/14Eu

ros

Generated value first month

NEXT STEPSFull launch at a bigger market

Launch in UKRound to close on second semester 2015

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2M€

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ContactsRicardo VilaresMobile:+351 96 484 07 67E-mail: ricardo@mygon.com

Francisco ChavesMobile: +351 91 761 20 80E-mail: francisco.chaves@mygon.com

THANK YOU FOR YOUR TIME

EXIT STRATEGY

1000 restaurants

USA Set-2012

30M€ 1000 merchants

USA: Oct-2013

40M€

12.000 restaurants

France May-2014?

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•M&A with similar businesses:

High relevancy of local content

Connection with thousand of merchants

Local advertising companies

Mobile payments companies

Perfect

target

Buyer Why?

Increase user retention and MYGON top of mindAdditional revenues streams (advertising, additional services to merchants)

PORTUGUESE MARKET POTENCIAL

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How to increase revenues?Increase number of users

10k€

25kUsers with bookings

Monthly revenues

Currently Possible scenario

Market potential

100k€

250k

2M€

5M

COMPETITION ON THE USER SIDE

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Merchants density

User reviews

ûûû

üü

üReal time info

Booking system

Loyalty system

ü

üü

ü

û

ü

û û ûü ü û

üû üû

ûû

üPricing menus

ûûü ûüReal time promosü û üû û

GO TO MARKET SPAIN

Launch in UK – city by city

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Content Team

Full Commercial team

API integration

User soft launch

1 2 3 4 8 9

User Full Launch

10 11 1265 7

Small commercial team

Month

MOBILE PAYMENT INDUSTRYMedium term oportunity

Problems that mobile payment business model faces:×No incentive for the user to use a mobile wallet×Users needs to pre-pay×Require an eco-system with both users and merchants

Launch in Spain

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The loyalty system and the marketplace created can make MYGON an important players in this

sector

KEY METRICS

(2)User Lifetime value

Lifetime value of an user is more than three times higher than the cost of acquiring him| 18

jan fev mar abr mai jun jul ago set out nov dez

dez/14 - - - - - - - - - - - 4 047 4.2nov/14 - - - - - - - - - - 4 650 624 4.3out/14 - - - - - - - - - 3 958 802 552 4.2set/14 - - - - - - - - 3 343 594 443 403 4.9

ago/14 - - - - - - - 3 682 640 449 496 401 5.0jul/14 - - - - - - 3 670 663 414 396 389 335 5.3jun/14 - - - - - 2 446 413 365 334 260 273 185 5.7

mai/14 - - - - 3 093 524 444 376 334 390 430 377 6.3abr/14 - - - 2 898 647 426 509 423 369 461 418 445 6.8mar/14 - - 4 184 732 590 509 565 542 550 479 455 445 7.1fev/14 - 4 341 1 238 795 817 616 689 688 703 708 669 655 7.5jan/14 6 357 3 771 2 508 2 116 1 734 1 503 1 710 1 634 1 516 1 585 1 468 1 493 12.2other 2 382 2 093 2 304 1 883 1 850 1 461 1 835 1 833 1 732 1 863 1 770 1 933

Não reg. 209 108 52 26 35 29 26 26 29 33 21 14TOTAL 8 948 10 312 10 286 8 450 8 765 7 513 9 861 10 230 9 966 11 175 12 283 11 910

Generated value until 30-

Dez

Month

Reg

istrat

ion

mon

th

2013 2014

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TEAM READY FOR INTERNATIONALIZATION

Names Position Background

Ricardo Vilares Co-founder & CEO Tech & Mobile Entrepreneur sucessfully co-founded 3 startups. Prior experience in Mergers & Acquisitions with international experience.

Francisco Chaves e Ricardo Portela CTO Software Engineer with strong experience in mobile software and mobile payments solutions

Euclides Major Co-founder & Board Member Prior experience as an Investment Professional with international experience in financial services within EMEA region. International MBA at Instituto de Empresa

Gonçalo Nicolau, Marta Gomes, Rodolfo Viola, Jonny Rodrigues

Inside Sales Several years of sales experience, GN and JR have sales experience in Spain

Joana Ferreira, Cristina Palma, Filipa Inácio Content Editors Communication degrees, SEO, experienced team

Carlos Bispo Digital Marketing Several years experience in digital and social marketing

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ORGANIGRAM

Sales Content IT

Head of Sales 3 people CTO+Outsourc.Currently

6 people

RV

Co-Founder & CEOEM

Co-Founder & Board Member (non-exec)

Board of directors

RV + EM + GB + MF + SN + PC

Marketing

To hire Portugal

4 people

1 people

Head of Content

To hire Structure

To hire Spain

6 people

2 people1 people

1 people 2 people