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Page 1: CAMPAIGN OVERVIEW · 16-06-2015 · This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and

Page 2: CAMPAIGN OVERVIEW · 16-06-2015 · This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and

This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and around the world.

The campaign encourages people to come together, through a shared place of employment, interest or passion, and unite to make a significant impact on the community they call home.

CAMPAIGN OVERVIEW

Page 3: CAMPAIGN OVERVIEW · 16-06-2015 · This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and

APPROACHThe benefits to both United Way and our key corporate partners are

numerous:

• Provide a high quality individual experience for employees

• Develop more personalized content based on better data and insights

• Show that employees matter and their support is important and personal to United Way

• Continue to provide employees with balanced choices and the opportunity to customize their

interactions with United Way

• Support transparency - how United Way operates, where donations go, and exactly who/what

benefits from support

• Further affirm your commitment to values and principles regarding employee and community

engagement

Page 4: CAMPAIGN OVERVIEW · 16-06-2015 · This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and

Page 5: CAMPAIGN OVERVIEW · 16-06-2015 · This campaign tells stories of real people who through their relationship with United Way experience moments of purpose in their community and

SAMPLES

Posters Social MediaVideo

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