Campaign Planning Campaign Planning in a Digital Worldin a Digital WorldWomen’s International League for Peace and FreedomInternational Board Meeting

Pia Johansson, Susi Snyder, & C.J. Minster With help from Anjie Rosga

5 January 2010

AgendaAgendaExamples

IKFF Sweden STAR Campaign

Campaign & Communications Strategy

Interactive Group Activity: Beijing + 15 or NPT

Small Group Activity Report Out

Workshop Feedback

SwedenSweden

SwedenSweden

What is a Campaign?What is a Campaign?

Planned series of activities designed to create a specific outcome

Education can be an aspect of a campaign, but should not be the only purpose

A campaign has a definite start and end date

EducationEducation

Preaching the gospel of social justice can:

Increase membership base Expand financial base Enlighten fellow citizens

The Limits of EducationThe Limits of Education Knowing the exact ways the world is

unjust can be overwhelming, leaving the student of world affairs feeling helpless

Spending all time and resources on educating people about problems leaves no time or resources for creating solutions

Outside of the university, education should be a tool used for creating change

The Truth Does Not Always The Truth Does Not Always Set You FreeSet You Free

Many examples exist where the just position did not prevail in world affairs

We must continue to hold fast to our principles, but learn to bend ourselves to reach short term successes that can build towards our ultimate goals

Learning From ExamplesLearning From Examples

Saul Alinsky, founder of community organizing in the USA. See “Rules for Radicals”

Gandhi's principles of nonviolence Effective modern NGOs

How We Are DifferentHow We Are Different Membership-based Very few professional positions

Expect program and structure to arise from decisions of volunteers

In modern society, few middle-age women have time for this type of organizing (work and family obligations tend to come first). This may be the biggest age gap in WILPF: Women 30-50 years old

Campaign Strategy Begins Campaign Strategy Begins with Writing SMART Objectiveswith Writing SMART Objectives

SMART stands for: SSpecific, pecific, MMeasurable, easurable, AAchievable/Agreeable,chievable/Agreeable, RRealistic/Relevant,ealistic/Relevant, TTimely.imely.

SMART description courtesy of the Oregon Department of Education, Healthy Kids Learn Better SMART description courtesy of the Oregon Department of Education, Healthy Kids Learn Better Institute. Available at: http://www.ode.state.or.us/opportunities/grants/hklb/hss/smart-objectives-Institute. Available at: http://www.ode.state.or.us/opportunities/grants/hklb/hss/smart-objectives-hklb-inst-3-2-07.ppthklb-inst-3-2-07.ppt

Write SMART ObjectivesWrite SMART Objectives Don't try to use that order M-A/R-S-T Don't try to use that order M-A/R-S-T

is often the best way to write is often the best way to write objectives.objectives.

Measurable is the most important Measurable is the most important consideration. consideration.

You will know that you've achieved You will know that you've achieved your objective, because here is the your objective, because here is the evidence.evidence.

MeasurableMeasurable

Does your object of interest measure Does your object of interest measure up to your standard of acceptability.up to your standard of acceptability.

Answer the phone quicklyAnswer the phone quicklyvs.vs.

Phone calls will be answered in three Phone calls will be answered in three ringsrings

MeasurableMeasurable

Summary: Summary: Are there benchmarks Are there benchmarks that show progress towards the that show progress towards the objective? objective?

ExampleExample: Our objective is to get 200 : Our objective is to get 200 new members this year. We got 35 in new members this year. We got 35 in January.January.

AchievableAchievableAchievable is linked to measurable. Achievable is linked to measurable.

Usually, there's no point in starting a job Usually, there's no point in starting a job you know you can't finish, or one where you know you can't finish, or one where you can't tell if/when you've finished it.you can't tell if/when you've finished it.

How can I decide if it's achievable?How can I decide if it's achievable? - you know it's measurable- you know it's measurable - others have done it successfully (before you, or - others have done it successfully (before you, or

somewhere else)somewhere else) - it's theoretically possible (i.e. clearly not 'not achievable')- it's theoretically possible (i.e. clearly not 'not achievable') - you have the necessary resources, or at least a realistic - you have the necessary resources, or at least a realistic

chance of getting themchance of getting them - you've assessed the limitations.- you've assessed the limitations.

AchievableAchievable

Summary:Summary: With a reasonable amount With a reasonable amount of effort and application can the of effort and application can the objective be achieved?objective be achieved?

RelevanceRelevance This means two things; that the goal or target This means two things; that the goal or target

being set is something they can actually impact being set is something they can actually impact upon or change and secondly it is also important upon or change and secondly it is also important to the success of the project. to the success of the project.

RealisticRealistic Can we make an impact on the

situation? Do we have the necessary knowledge, authority and skills?

SpecificSpecificYou will know your objective is specific You will know your objective is specific

enough if:enough if: an observable action is linked to a an observable action is linked to a

number, rate, percentage or number, rate, percentage or frequencyfrequency

everyone who's involved knows that everyone who's involved knows that it includes them specificallyit includes them specifically

everyone involved can understand iteveryone involved can understand it your objective is free from jargonyour objective is free from jargon you've defined all your termsyou've defined all your terms you've used only appropriate you've used only appropriate

language.language.

SpecificitySpecificity

Summary:Summary: Is there a description of a Is there a description of a precise or specific behavior/outcome precise or specific behavior/outcome which is linked to a rate, number, which is linked to a rate, number, percentage or frequency? percentage or frequency?

Time basedTime basedIn the objective somewhere there has In the objective somewhere there has

to be a date to be a date

(Day/Month/Year) for when the task (Day/Month/Year) for when the task has to be started (if it's ongoing) has to be started (if it's ongoing) and/or completed (if it's short term or and/or completed (if it's short term or project related). project related).

Simply: No date = No good. Simply: No date = No good.

What's Needed for Change to Occur?What's Needed for Change to Occur?

What happens when pieces are missing?

VisionVision SkillsSkills IncentivesIncentives ResourcesResources Action PlanAction Plan == ChangeChange

SkillsSkills IncentiveIncentivess

ResourcesResources Action PlanAction Plan == Confusion

VisionVision IncentiveIncentivess

ResourcesResources Action PlanAction Plan == Anxiety

VisionVision SkillsSkills ResourcesResources Action PlanAction Plan == Slow Change

VisionVision SkillsSkills IncentiveIncentivess

Action PlanAction Plan == False Starts

VisionVision SkillsSkills IncentiveIncentivess

ResourcesResources == Frustration

Communication StrategyCommunication Strategy Determine your audience Research modes of communication used

by your audience You may have more than one audience

e.g. potential members can be found on social networking sites, blogosphere, etc.

e.g. government officials review the blogosphere, read newspaper op-eds, observe media (articles, t.v., web)

Communications TipsCommunications Tips Consistent images

WILPF and WILPF logo displayed prominently on all material

Project logo design should incorporate WILPF logo and/or WILPF name

Repeating information is useful Large supporter email lists should

receive reminders of planned actions, not just one email

Small Group ActivitySmall Group Activity Groups of 5 or 6 With the CSW coming up that will do

the 15 year review of the Beijing declaration and Program for Action come up with a SMART plan

Then report back to the group