Campus Mumbai – Dubai 2020

Contrasting two cities of the future

Johanne Brunet, Ph.DACADEMIAEducation• GA-CPA – UBC• MBA – HEC Montreal• PhD – Warwick Business School UK• President of the Assembly of Professors of HEC

Previous Campuses• Australia (Sport, Wine and Creativity)• California (Entertainment and Wine)• India (Entertainment and IT)

Research• Innovation, creativity, new product

development• International marketing• Marketing strategy

Teaching• MBA• Executive (Beirut, Montreal, Algeria, China…)• EMBA

PROFESSIONALMedias• Radio-Canada/CBC• TV5 international• ConsultationBoard of directors• SAQ (Chair of the board)• SHDM (Chair of the board)• SQDC (Chair)• Théâtre du Rideau vert• Regent’s University (UK)

Similarities and contrastsThe objective of the course is to spend one week in Mumbai and one week in Dubai to understand how these two very different cities:

• Develop their current infrastructure to enhance the quality of life and business attractivity;

• Brand their city as a “dream factory” with the entertainment business in Mumbai and the tourism industry in Dubai;

• Are able to position themselves as international/regional financial servicecenters, a leading industry of the 21st century in a shifting world economy.

MUMBAI DUBAI Financial structures

Infrastructures(smart cities)

Entertainment industry Tourism industry

Infrastructures – two worlds

MUMBAI 2017

Dubai and Mumbai are competing to establish themselves as regional IFC leaders

The Indian government‘s goal is to have Mumbai as

an IFC by 2020

The Dubai IFC opened in 2004 and is one of its

major free zones

1000 + registered firms16 000+ workers in the district2024 Gateway to Growth Plan

Entertainment and Tourism Industries

Largest producer offilms globally with an estimated 1000 films

per year

Financed by private funds (Hollywood)

Indians buy 2.7 billion movie tickets annually

Dubai aims to attract 20 million visitors per year by

2020, doubling the number welcomed in 2012

Tourism revenue represents more than

20% of Dubai GDP

Dubai focuses on 3 trends of the tourism industry: safety,

accessibility and shopping

Infrastructure Financial Services Entertainment Tourism And more!

Organisations visited previously

Course Evaluation• Participation - 20%Be on time for meetings.Participate in all preparation meetings.Prepare a one-pager of one of the firms visited.Manage the visit to that firm.Be an active listener/asking questions.Be a team player.Be proactive.

• Group projects (group of 4) - 30%Report, analysis of a sector of the economy.Organise a business meeting or fundraising event in Mumbai for your group and write a

report on that meeting and the activities of the organization met.

• Personal reflection on the Mumbai and Dubai business environment, your experience and what you have learned - 50%

Timeline (January – April)

4 or 5 pre-departure activities:• Seminars on the socio-political, cultural and economic background of

both cities/countries• Conferences on the themes of the Campus• Group dinner

April 24th – May 9th 2020: Campus Mumbai Dubai

Calendar: April 24th to May 9th 2020Monday Tuesday Wednesday Thursday Friday Saturday Sunday20 21 22 23

Latest departurefrom Montréal

24

Night: Arrival in MumbaiCheck-in

25Mumbai

FREE DAY

26Mumbai

City Tour

Welcome Dinner27Mumbai

Visit 1

Visit 2

28Mumbai

Visit 3

Visit 4

29Mumbai

Visit 5

Visit 6

Networking Event

30Mumbai

Visit 7

Visit 8

1Mumbai

Visit 9

Flight to Dubai

2Dubai

FREE DAY

3Dubai

City Tour

Dinner and Networking Event

DubaiHotel check-in

4Dubai

Visit 1

Visit 2

5Dubai

Visit 3

Visit 4

6Abu Dhabi

Visit 5

Visit 6Networking Event

7Dubai

Visit 7

Visit 8

8Dubai

Visit 9

Desert Safari and Dinner Event

9Dubai

Check-outCAMPUS END

This Campus Abroad (Business Trip) is for students who:• Have an interest in deepening their understanding of the

course themes and the Mumbai/Dubai business environment.

• Are curious, responsible and mature.

Should shopping, pub crawls and beach time be your top three priorities in applying for this program, please reconsider your choice; this program is not for you.

LogisticsHEC Montréal takes care of:

• All academic and business activities• Accommodation (15 nights incl. breakfast and

WIFI) • Mumbai-Dubai plane ticket• Local transport for group visits• Local guide throughout the program• Some meals • Cultural activities

You take care of:• Your Montréal-Mumbai / Dubai-Montréal

plane ticket• Visa for India (done online)• Your meals• Your free time activities

Hotels• Double occupancy room (2 twin beds)• Breakfast and WIFI are included

Dubai: Taj Dubai 8 nights

Mumbai: Taj Lands End 7 nights

To be paid to HEC Montréal

Institutional fees Around $ 219

Travel fees (visits, lodging,breakfast, local flight, charter bus with guide)

$ 3 000 - 3 200

TOTAL $ 3 219 - 3419

Plane ticket, Indian visa, and insurances****Arranged by the students

Around $ 1 300

Grand Total $ 4 519 – 4 719

Tentative Budget** Based on a group of 20 students

WELCOME TO CAMPUS MUMBAI – DUBAI 2020!