candlelight compro
TRANSCRIPT
CANDLELIGHT COMMUNICATIONS
IT’S ABRANDNEW WORLDCREATING LIGHT, INA DARK MARKETRafael Jeffry Anwar SaniManaging Partner
CONFIDENTIAL NOTE: The information contained in this document is intended only for the use of the individual or entity named above and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this message in error, please immediately notify the sender and delete the mail. Thank you.
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About us We're Candlelight Communications, an Indonesian marketing and Jakarta
based strategic communications, concepts and branding company dedicated to your success. We see the Candlelight in Communications picture and serve you as Consultants. Coming in from outside, we can take a fresh look at the messages you're sending out and determine how wide the gap is between your brand identity and brand image. Communications perception One advantage we have is we're less likely to take things for granted, both method wise and meticulous
Our communications, brand identity and brand image research and analysis are completely objective. The irony is you do have something to say, something unique. Even in a crowded field - even if your product or service is like your competition's - your company and its brand identity and brand image have a personality all their own. Your company's fingerprint is the key to standing apart from the rest. And that's where we can help. We can close the gap between your brand identity and brand image. Think Volvo and you think safety, now that’s a brand identity and brand image that are in complete alignment
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Another side of us CANDLELIGHT COMMUNICATIONS started in 2008.
Based in Jakarta, we are today Jakarta’s leading business focused on Word of Mouth and Social Media marketing. What sets us apart is our comprehensive and consultative approach. We work closely with brands to develop strategy. We have technology platforms to support the delivery of the strategy. And, we have the teams to deliver your campaigns. Our teams includes seasoned marketers, developers and community managers who leverage on extensive experience and the best tools available in providing end-to-end Social Media and Word of Mouth marketing services from strategy development to ideation and execution.
We work on project or retainer basis with leading international, regional and local brands spanning a wide range of industries from ITC to government, entertainment, F&B, fashion, retail and more. We have also helped leading brands to roll out successful Word of Mouth and Social Media marketing programs around the region.
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Philosophy
The world is not waiting for you, or your brand identity, brand image, products, services, your company or its message. Without a clear program for communications, you just blend in - you become part of the scenery. So you promote, position and advertise at an attempt to develop your brand identity and brand image.
But along the way, communication often gets fragmented. A gap between your brand identity and brand image can cause major concerns with your overall branding communications. The result is your audiences get inconsistent, sometimes conflicting impressions and information. Or they may miss your message entirely.
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Another side of us People have always made choices based on the opinions of others – and
today they are communicating more online – friends, colleagues, experts and even strangers influence your customers’ decisions. We approach word of mouth as a Media – the voice of thousands of your customers recommending your brand to create awareness, change perceptions and drive trial and sales. We Influencers for your brand and inspire them to have face to face and on-line conversations about your products. We have the strategic planning, technology platforms, campaign experience to help you successfully leverage this media and create stronger brand advocacy.
We use a structured, proven approach to planning and executing social and word of mouth campaigns and proprietary technology platforms to run and scale your campaigns cost effectively. From finding your brands advocate-Influencers to activating them with branded experiences, we can plan and execute your campaign locally, regionally or globally.
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Another side of us
We are Technologists We’re not just a group of seasoned marketing consultants, we’re technology
geeks. Our team includes developers focused on creating innovative solutions to take advantage of new technologies and services.
We are Creative Brand Strategists Working with your in-house brand managers and marketing agencies, our
experience and expertise in integrating word-of-mouth & social media marketing brings new insights to brand strategies and complements above and below-the-line campaigns.
We are Results-Oriented Our focus on measurable results means you have a clear picture of what you
achieve for every marketing dollar spent. We use meticulous methods and custom tools to help you understand and access your customers, and tailor campaigns to meet your specific brand needs.
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Another side of usWORD OF MOUTH Word Of Mouth marketing is a key component of successful campaigns.
CANDLELIGHT COMMUNICATIONS gets that. In fact, research shows that a face-to-face recommendation is more effective in changing a person’s perception of a brand and in driving the action of trial or even brand switching, than an online recommendation.
Our proprietary Groundswell™ method and technology can help you identify your brand’s powerful advocates. We can also help you plan and roll out a calendar of activations to engage these Influencers and Opinion Leaders of your brand, giving them stories to share and topics to talk about with their wide social network, face-to-face as well as online in the Social Media.
SOCIAL APPLICATIONS CANDLELIGHT COMMUNICATIONS Social Applications services can help you
create your brand’s own rich, multi-way Social Media experiences for your customers.
Bringing together our knowledge and experience in marketing, technology and Social Media, we work with you, leveraging on new and advanced digital technologies, to plan, design and create content or functionalities of high perceived value to your customers. Integrated with the Social Media, your brand will be able to engage, excite and enrich your customers, wherever they are. 7
Another side of us
EXPERIENTIAL MARKETING
CANDLELIGHT COMMUNICATIONS believes that experiential marketing has a big role to play in brand advocacy and Word Of Mouth marketing. It is among the most powerful techniques we use today. By creating immersive environments for your customers to experience your brand, we create opportunities for you to elicit positive and powerful emotional connections from your customers for your brand.
Working with you, we can help you to structure, plan and drive your brand’s calendar of experiential activities and events, engaging your customers online or face-to-face. These experiences will give your brand’s advocates compelling and positive stories to tell and the triggers to start and fuel exciting conversations with their friends and peers.
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Another side of usSOCIAL MEDIA STRATEGY The ultimate aim of every good Social Media campaign is to increase the
positive recommendation for your brand – your brand advocacy. CANDLELIGHT COMMUNICATIONS’s inclusive strategy development framework will help you to measure and manage your brand advocacy levels and show you how to multiply the number of positive recommendations for your brand. Why? Because there is nothing more valuable for your brand than a personal recommendation from one friend to another.
MEASURE Your brand advocacy level is important because it is the leading indicator of
success for your brand. The more positive recommendations from your customers, the more success your brand enjoys. To measure brand advocacy, CANDLELIGHT COMMUNICATIONS uses the Net Promoter Score (NPS) – a brand management tool used to gauge the strength of your brand’s relationship with your customers – and gain the insight on how best to raise your brand’s game.
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Another side of usMANAGE Once you know where you stand, you to need to know what tools
and technologies you should use and what activities you should engage in to reach your brand advocacy goals. To help you manage, CANDLELIGHT COMMUNICATIONS will work with you to design a structured set of activities and guidelines for your brand’s interactions in the Social Media.
MULTIPLY A small number of individuals in your market are Influencers or
Opinion Leaders. They have the power to powerfully affect how the market views your brand. Using our proprietary Groundswell™ methodology and technology, we can identify and activate these key individuals to multiply the positive personal recommendations for your brand.
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Another side of usBRAND ADVOCACY MEASUREMENT Every positive recommendation helps you win new customers at
lower cost. Every negative recommendation makes it harder and more costly for you to acquire new customers.
NET PROMOTER SCORE CANDLELIGHT COMMUNICATIONS can help measure the strength of
your customer loyalty in the marketplace using the NPS® metric. This essential tool will help you to correlate the measure of your brand advocacy to the financial performance of your business.
CANDLELIGHT LISTENING TOOL More insightful that conventional surveys, CANDLELIGHT
COMMUNICATIONS’s own VOC (Voice of the Customer) Listening Tool can you harness valuable insights from the most powerful person IN your company – your customer. We can help you to design and build a programme to track your NPS and give you the diagnostic insight needed to improve it.
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Another side of usLISTENING TO YOUR CUSTOMERS You can listen to your customers in two ways. Directly and indirectly. Do both
and gain not only valuable insight from what your customers share with you but also be seen as a brand that truly values the opinion of your customers.
Direct Listening: Listen, Engage, Impress Your Customer Enable your customers to give you ideas, feedback and suggestions about your products, services and
operations. CANDLELIGHT COMMUNICATIONS can help you empower and impress your customers with your brand’s own customized Direct Listening platform. You gain value insights from the information and your customer see you as a brand that cares to invest time and energy in listening to him.
CANDLELIGHT COMMUNICATIONS’s own (Voice of Customer) Listening Tool and our IdeasXchange solution are proven platforms that many brands have used to listen to their customers, directly and indirectly.
InDirect Listening: Hear What Your Customers Say To Each Other Monitor the conversation that your customers have having about your brand in Social Media. CANDLELIGHT
COMMUNICATIONS can help you evaluate, select and run the right Social Media monitoring tool for you, to scan and aggregate your customer conversations so they can be analyzed and translated into deep insight and good action plans
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Vision To be the light at the end of the road for small to medium-
sized businesses that they can rely on for all their communications needs.
To be the communications partner that enables small to medium-sized businesses to harness the market to positively affect their bottom line.
To be the communications partner to provide the complete integrated communications solutions for small to medium sized businesses
Strategic Communications Concepter with a balance of holistic, emotional, rational and professional angles in an edgy manner
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Mission
Candlelight Communications is a Jakarta based Communications Strategy Company offering the latest in integrated communications solutions, and we’ll continue to do so in the future. Our ultimate goal is to achieve customer satisfaction no other communication firm can touch
Our offerings include: brand design, brand and communications development, brand and communications maintenance, graphic design, logo design and corporate identity, brand positioning, marketing communications and edgy multimedia strategic solutions
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Foundation
0ver 15 years exposure and experience in Sales, Brand Development, Marketing, Business Development, Communications and Change Management with exposure to finance & human resource aspects.
Multi industrial experience that proves adaptability and perseverance to learn and develop business, strategies and implementation.
Fields in hospitality, FMCG, Banking & Finance, Manufacturing, Airline, Media House (Publishing & Electronic), Fashion (High-end), Consulting , Education (lecturer) and in depth translations
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ExpertiseAs part of our branding services, we can conduct a brand audit
and analysis of your brand identity and brand image; review all corporate and marketing communications, internal and external. That means trade ads, annual reports, trade show booths, brochures, sell sheets, training videos, newsletters, press releases, etc.
Our Candlelight Communications Consultant Picture and Brand Masterpiece can outline a profile of your company in terms of how it now interacts with the world and if your marketing strategy and branding strategy are in alignment. There may be a few surprises. If you decide to partner with us, we'll apply sophisticated research and analysis techniques which result in an action plan unique to your company's branding, its challenges and goals. At the root of those goals will be a pointed, focused marketing plan for all levels and layers of communication 16
Expertise
Delivering a fully integrated marketing communications program for your company and its brands is what we're all about. With us as a resource, your brand will take on renewed strength and vitality, as it stands apart proudly showing its vibrant brand identity, brand image and personality.
Candlelight Communications specializes in corporate, retail, product and service branding, strategic marketing, branding, web design, graphic design, and more. If you are looking for a top-notch marketing and communications agency in Jakarta, look no further. We look forward to helping you improve the brand value of your company
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Expertise in Training Delivering a fully integrated training programs for your company and its
human capital is what we're all about. With us as a resource, your people will take on renewed passion, adrenalin and excitement in striving for excellence through self recognition and enhancing inner potential
Candlelight Communications has several training and lecturing experiences ; LSPR Jakarta
Public Relations perception as a career in society Image reputation management (Corporate, Brand and Individual)
Lasalle College Jakarta Fashion Marketing Communications Fashion Advertising
FMDS (First Media Design School) Jakarta & Singapore Integrated Communications for Business Communications platforms for Business Fashion Communications Strategy Designpreneurship Workshop (facilitator, Mentor & lecturer) FMDS Singapore Team Building
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Expertise in Training Other motivational experience throughout corporate career
Coca-Cola Amatil Indonesia Key Account Selling Strategies
HSBC Direct Selling Techniques to outsources/contract sales force
Philip Morris Indonesia Traditional vs. Modern Market selling techniques Brand Equity impact towards basic selling and marketing
IndoPacific Edelman Board of Directors Trainer for Media Training
Holcim Sustainable CSR in Indonesia Sustainable Development in Sub-urban and rural Media Training for Key Spokespersons
Mandala Airlines LCC Concept selling for revenue
MNC Group – HighEnd Magazine.MNC Entertainment Basic grooming and courtesy Public Speaking and Media training
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Brand & Communications Strategy
Is branding strategy important to you? It should be! The perceptions your potential customers have regarding your company and offerings are vitally important to your business success. Proven methodologies Brand Masterpiece helps you determine which brand positioning and branding strategy you should pursue to ensure the highest revenue potential.
We analyze your market and competitive landscape, and identify your comparative strengths and weaknesses to determine the positioning approach that’s right for you. Next we ensure your messaging is closely aligned with the established positioning and branding strategy. Candlelight Communications creates messaging that clearly communicates your value proposition to the needs of your targeted audience.
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Brand & Communications Strategy
A branding strategy is an important component of any positioning strategy. Candlelight Communications helps establish the brand recognition you need to stand out from your competition. Our corporate branding strategy ensures your company develops a strong, reliable image that increases sales and builds customer loyalty. As a part of building a brand, we study the current state of the market, and how you are viewed within that space. Additionally, we research market design standards and analyze your competition in order to help you define a winning brand.
Candlelight Communications delivers comprehensive messaging aligned with a strong positioning and branding strategy to build the brand equity you're seeking.
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Our Range of services
The needs and desires of the marketplace are dynamic and ever-changing. Strategic planning involves adapting your organization to take advantage of opportunities in the market, while minimizing market threats. This evaluation of the mission, objectives, business portfolio and strategies ensures that your company maintains a close fit with the market.
Candlelight can assist you with: Facilitating planning or training retreats and sessions Writing strategic plans, marketing communications and brand
architecture Developing mission, vision and values statements Establishing goals, objective and action plans Supervision and management of strategy/activation process
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Our Range of services Branding / Image Campaign Strategic Concepts and Activation Event/Trade Show Design and Promotion Logo Design and Corporate Identity Print Advertising Out-Of-Home and Transit Advertising Internet & Social Media Viral/Buzz Marketing Direct Marketing Digital Solution – state of art Marketing / Corporate Communications Strategies / Plans Packaging design Brand Analysis and recommendations Marketing/Sales Promotion Marketing/Sales Literature Newsletters / Bulletins design and copywriting Training and workshop facilitator & speaker Translations (Legal/Business/Lifestyle -Dutch and English) QR Code campaigns Copywriting, Articles, Advertorials, Press/Media release, etc
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Web DevelopingWith fresh ideas and the latest knowledge of the digital world as the basic ingredients, our team will help you fulfill your needs, covering Web design Web content development E-commerce development Web-based internet applications/microsite development Customer Relations ManagementThis technology will make it much easier for a company to organize and synchronize its business process, from sales, marketing and customer services to technical support. The goals of this system are to get new clients and maintain existing clients, and to reduce marketing costs. CopywritingWe will help you promote your business or profile with fine words and ideas, be it in printed or digital media. Corporate Identity Design We will help you create your company identity in line with the way you want people to understand your company’s philosophy and values. This is “the outfit” your company is going to “wear.” Let us help you appear unique and special!
Another side of us
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PhotographyWith over 5 years experience in professional photography, our team are experts at capturing the images you need, from portraits, products, architecture and interiors to landscapes, fashion and events.
Personalized Cards, Invitations, CalendarsWe create exquisite cards, invitations, or calendars to your specific requirements.
Printing We will help with all your printing needs, on any material and in any
size. We wish to turn clients into regular customers by delivering high-quality printed output when you need it.
Promotional ItemsWe provide a wide-range of quality items for any occasion, and we make it easy for you with a hassle-free buying experience. Simply let us know your requirements, and then sit back while we deliver.
Our Clients
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Our Clients
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Digital
Digital Portfoliowww.krispykreme.co.idwww.pizzamarzano.co.idwww.crownbabycare.comwww.medic-one.orgwww.bebibeib.comwww.elisoshinshop.comwww.adhyagrahakencana.comwww.adekaka.comwww.greenkhpi.comwww.balienergyltd.comwww.thamra.comwww.t-reptile.comwww.heafenly.comwww.thesmartasia.comwww.primatek.com
www.panawood.comwww.panatek.co.idwww.bundacc.comwww.dewafilm.comwww.thesecretsspa.comwww.villaamanigolf.comwww.dailysprouts.comwww.thescouts.netwww.navicam.co.idwww.gimmix.netwww.cesco-logistics
The Make OverBefore After
The Make Over
Before After
Printed
Our Exposure
Industry & Career Talk at First Media Design School
Designpreneurship 2011 First Media Design School & BPK Penabur International
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BMW Pit Lane Park and Paddock Lounge
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BMW Pit Lane Park and Paddock Lounge
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BMW Pit Lane Park and Paddock Lounge
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Juicy Couture Launch
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Hermes Launch
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CK Press Gathering, Amanjiwo Borobudur
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TouchmodeTranslucent interactive touch screen
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UBIQ Window This patented technology allows touch-less interaction with digital content through simple hand gestures.
The futuristic interactive screen similar to those seen in Steven Spielberg’s movie Minority Report is now a reality
Ubiq Window (motion-sensing panel)
Singapore Science Centre Gallery – Permanent Installation 2007
Cyberjaya View Sdn Bhd – Virtual Gallery 2007
Trident International Dubai – Permanent Installation 2007
Trident International Abu Dhabi 2007 – Permanent Installation 2007
Trident International Cannes France – Permanent Installation 2007
Museum ADAT, Negeri Sembilan – Permanent Installation 2007
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Wall Scan (motion tracking)
A breakthrough in outdoor media combining the latest in interactive technologies such as motion tracker
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Blue Scan (Bluetooth interaction)KLCC underpass, Malaysia
A system enabling Bluetooth interactivity, and more.
Finally, advertising spaces that showcases a brand and lets it interact directly with boardwalk pedestrians!
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Transforms any floor or wall immediately into an interactive space of sizes up to 3m x 6m.
Create anything from an interactive welcome carpet that greets any one passing through an entrance, to a virtual game machine at a waiting lounge.
Touch-bience (interactive projection)
KLCC Tunnel – Big Tree
China Properties Gallery – 2007
MACAU Tourism Gallery – Feb 2008
Marlboro F1 (Interactive Zone) – March 2008
Al Wa’ab City Gallery Qatar – Permanent Installation April 2008
Bioxil (EIG Group) Gallery – Permanent Installation April 2008
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Tapz (interactive bar top)
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Flipz (interactive book)
Collaborating: Interactive Media content
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Mixed DevelopmentConventional scale models placed on top of Multi Plasma Display Panels (MPDP). The scale model becomes a big screen. Programmable masking to highlight desired structures.
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Grid cast (synchronized projections)
Medini Central, Iskandar , Malaysia@ Cityscape Dubai 2008
Collaborating: Interactive media
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ExhibitionMedini Central @ Iskandar, Malaysia
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Booth Design HSBC Bank, Malaysia
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Booth Design Shiseido, Malaysia
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Dunhill
WebsiteKuala Lumpur Exchange, Malaysia
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WebsiteHyundai, Malaysia
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WebsiteHeineken Green Room, Singapore
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WebsiteHennessy Pure White, Singapore
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WebsitePJ Trade Centre, Malaysia
Collaborating: 3D rendering
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Our Copy-Write Exposure
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Contact Us and gain enlightment
Candlelight Communications Consultants
[email protected] [email protected] [email protected] [email protected] www.candlelightcommunications.webs.com http//rafaeljeff.wordpress.com
Phone; +6221 93629111 Mobile ; +62812 80750699 Casa Lume - South Jakarta – Indonesia
12420CONFIDENTIAL NOTE: The information contained in this document s intended only for the use of the individual or entity named above and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this message in error, please immediately notify the sender and delete the mail. Thank you. 59