cannes lions festival 2020 - sample entry forms...here we need you to detail your entry's history at...

SAMPLEENTRYFORMS

2017

GETTING READY TO ENTER

For 2017 the entry system is our most flexible ever. To enter a piece of work multiple times, simply enter the title of the entry, fill in the entry information, let us know which companies and people were involved and select all the Lions and relevant categories you wish to enter. Simple.

Don’t worry - you can still edit individual entries.

FIRST TIME ENTERING THE LIONS?Need help? Drop us an email at [email protected] and we’ll arrange for one of our experts to talk you through the process.

DON’T HAVE ALL THE DETAILS RIGHT AWAY?Don’t worry, you can complete the form in any order and save your progress at any time.

WHAT YOU'LL NEED TO ENTER

ENTRY TITLE: Title, Client and Product/Service

COMPANIES: Details of companies which were involved in the work: advertising agencies, media agencies, PR agencies, production companies, etc.

CONTACTS: The contact details of someone in your company and on the client side that we can contact about the entry

MEDIA PLACEMENT & URLs: Launch date, different media placements and URLs of your entry

THE WRITTEN EXPLANATION: Written information of the work in line with festival/category guidelines

CREATIVE TEAM: Details of the people who were involved in the work (e.g. John Smith, Creative Director, BBDO)

MEDIA UPLOADS: Digital and/or physical materials in line with festival/category guidelines (for material requirements see the individual Lion Pages)

You will also need to familiarise yourself with the different Lions and categories and decide which you would like to enter.

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mailto:[email protected]://www.canneslions.com/awards/the-lions

CONTENTS

The entry form consists of common information required for all entries and Lion specific information depending on the Lion and category you choose.

COMMON INFORMATION

LION SPECIFIC INFORMATION

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CANNES LIONS

LIONS ENTERTAINMENT

LIONS HEALTH

COMMON INFORMATION

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ENTRY TITLE

To start, you need to give your entry a title. We need this information before you select the Lions and categories you would like to enter this work into.

If this work is being entered into multiple categories the title you give here will be applied across all of those selected entries:

ENTRY TITLE*The name you give the work being entered

CLIENT* The name of the brand, company or organisation who commissioned the work (e.g. Coca-Cola, P&G, Nike)

THIS ENTRY DOES NOT HAVE A CLIENT (FOR INNOVATION LIONS ONLY)

PRODUCT / SERVICE* The product or service featured in the work (e.g. Coke Life, Crest toothpaste, Nike+)

COMMON INFORMATION

COMPANIES

WHICH COMPANIES WERE INVOLVED?You are the Entrant Company. The Entrant Company is responsible for payment of entry fees and will be considered the sole contact for any entry related queries. If your entry is awarded a Lion, it is the Entrant Company who will receive the certificate/ trophy.

Then click 'Add company' to add other contributors. Every entry requires at least one 'Entrant company' and one 'Idea Creation' company. When making your entry please make sure you credit companies in the correct roles as this directly affects the calculations for the Special Awards.

You should enter the companies the order you would like them to be published as this is how they will appear on the Cannes Lions Website, Cannes Lions Archive and on your certificates.

Depending on the Lions and categories you select later you may be asked to return to this page to add other companies.

COMPANY NAME*

COMPANY ACTIVITY*Please select from the drop-down:

ADDRESS*

CITY* POSTCODE*

COUNTRY*

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COMMON INFORMATION

WHAT ROLES DID THIS COMPANY PLAY?Tick one or more boxes from the below.

ENTRANT COMPANY (COMPULSORY, ONLY 1)

The Entrant Company will not receive any points towards Special Awards unless they are also credited in one of the point-winning fields. You must be credited in at least one other role apart from Entrant Company (unless you are the client).

IDEA CREATION (COMPULSORY, MAX 5)

This role is for company/ies significantly involved in the creation of the idea at the core of the work that you are submitting, this can often be an advertising agency.

Receives points for Holding Company of the Year, Network of the Year, Agency of the Year, Independent Agency of the Year, Healthcare Network of the Year and Healthcare Agency of the Year Special Awards where appropriate. Points will be split evenly between all companies credited with this role.

PRODUCTION (MAX 5)

Production company that worked significantly or solely on the production of the published work being submitted. This can also be any type of company/agency who worked solely on production. This does not refer to companies who solely produced the 'case film' for the entry. If a production company was involved in both the idea creation and production of the entry then both idea creation and production roles should be credited.

Receives points for the Palme D'or Special Award, where appropriate.

PR (MAX 5)

PR agency that worked significantly or solely on the PR campaign for the work being submitted. This can also be any type of company/agency who worked solely on the PR campaign. If a PR agency was involved in both the idea creation and PR aspects of the entry then both roles should be marked.

Receives points for Holding Company of the Year when entered into PR Lions and/or the PR Medium in Pharma and Health & Wellness Lions.

MEDIA PLACEMENT (MAX 5)

A media agency that worked significantly or solely on the media strategy of the work being submitted. This can also be any other type of company/agency who worked solely on the media strategy. If a Media Agency was involved in both the idea creation and media strategy of the entry then both roles should be marked. Receives points for the Holding Company of the Year and Media Network of the Year award when entered into Media Lions.

ADDITIONAL COMPANY

Companies which have made smaller contributions to the work. Points for Special Awards are not allocated to companies listed here. You can add as many additional companies as you like.

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COMMON INFORMATION

CONTACTS

WHO ARE THE LEAD CONTACTS?We might need to get in touch with you with questions regarding your entry during the processing stage. Please provide details of the best person to get in touch with.

JUDGING CONTACTThis is the person we will get in touch with if any queries are raised during the Judging stages. This person needs to be part of the 'Entrant Company' and immediately involved with the work. The judging contact will also need to be available inside and outside of office hours in the week preceding and the week of the festival.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

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COMMON INFORMATION

CLIENT CONTACTContact at the brand, company or organisation that commissioned the work.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

CITY*

COUNTRY*

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CREATIVE TEAM

WHO WAS INVOLVED?Enter the details of people who made a significant contribution to this entry. Enter the names of your creative team members in the order you would like them to appear.

When making your entry please submit the names of your creative team in the order you would like them to be published as this is how they will appear on the Cannes Lions Website, Cannes Lions Archive and on your certificates.

We accept a maximum of 30 names. Creative team credits can be altered two weeks before and after the festival, during a specific amendment period.

Want to change the order? You can 'drag and drop' the names to move them up or down the list.

NAME*

COMPANY*

POSITION*

ROLE ON THIS ENTRY*

EMAIL ADDRESSAny emails you provide will not be shared with any 3rd parties.

COMMON INFORMATION

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CHOOSE LIONS & CATEGORIES

Select the Lions you'd like to to enter with this piece of work. You'll be able to edit, remove or add to your entry at any stage. You can browse through the list of Lions and categories here:

COMMON INFORMATION

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LIONS SPECIFIC INFORMATION:CREATIVE DATA LIONS

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MEDIA PLACEMENT

Here you need to provide media placement information for your entry.

To be eligible for this year's festival, your entry must have been implemented within these dates: 01/03/2016 - 30/04/2017.

LAUNCH DATE* COUNTRY/REGION*Must be between 01/03/2016 - 30/04/2017

MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.

ELEMENT OR DETAILS DATE RANGETECHNOLOGYe.g. App e.g. Patent Trafalgar Square e.g. from 20/10/2016 to 25/10/2016

URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.canneslions.com/Awards/Supporting_Material_Guidelines

URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:

PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO

Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.

http://www.canneslions.com/Awards/Supporting_Material_Guidelineshttp://www.canneslions.com/Awards/Supporting_Material_Guidelineshttp://www.domain.com


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THE WRITTEN EXPLANATION

The 'Written Explanation' is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as possible.

Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.

WHY IS THIS WORK RELEVANT FOR CREATIVE DATA LIONS?* (100 WORDS)

BACKGROUND* (150 WORDS)• Situation• Brief• Objectives

DESCRIBE THE IDEA/DATA SOLUTION* (200 WORDS)• Data insights• Innovation• Originality

DESCRIBE THE DATA DRIVEN STRATEGY* (200 WORDS)• Data gathering• Data interpretation• Targeting

DESCRIBE THE CREATIVE USE OF DATA, OR HOW THE DATA ENHANCED THE CREATIVE OUTPUT* (200 WORDS) • Data journey• Implementation• Data integration


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LIST THE DATA DRIVEN RESULTS* (200 WORDS)• Data enhanced consumer experience• Data driven behaviour change• Business impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.


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UPLOAD MEDIA

t's time to upload your work. Each Lion has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.

Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.

Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.

You can learn more about media and material specifications here:

LIONS SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS LIONS

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ENTRY HISTORY

Here we need you to detail your entry's history at Cannes Lions.

Please note only entries that were either shortlisted or Award winners at Cannes Lions Festivals 2014-2016 are eligible to enter in Creative Effectiveness Awards 2017.

ENTRY HISTORYList all the Cannes Lions categories (winning and non-winning) where the entry was submitted previously.

COUNTRY/REGION*

ENTRY TYPE* TITLE* AWARD TYPE* YEAR OF AWARD*e.g. Film e.g. My Movie e.g. Gold 2016/2015/2014

URLSIf your entry was entered into Cyber Lions or Mobile Lions and Digital Craft Lions, or if it had an interactive element, please include the URL for your submission here. Format must be http://, for more info on URLs please go to www.canneslions.com/Awards/Supporting_Material_Guidelines

URL IS LIVE? PLUGINS?e.g. http://www.domain.com YES/NO e.g. Silverlight

http://www.domain.com


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Please download and fill the Entry Template below.

This is compulsory and will be used for judging purposes.

We also require a Client Letter confirming that your submission has been approved by your client. Please download the template below.

The 'How to Support Your Claims' and 'How to Present Your Papers' below will help you crafting your entry submission.

Entry Template

Example of Client Letter

How to support your Claims

How to Present your Papers

SUMMARY* (500 WORDS)Please provide a 500 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources


https://www2.canneslions.com/submitentry/downloads/Entry_Template_2017.docxhttps://www2.canneslions.com/submitentry/downloads/Client_Letter_Template.docxhttps://www2.canneslions.com/submitentry/downloads/How_to_support_Your_Claims.pdfhttps://www2.canneslions.com/submitentry/downloads/How_To_Present_Your_Papers.pdf


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UPLOAD MEDIA

Upload your completed submission document here.

Media uploads is where you can upload your work, supporting work and any supporting materials. All entries will be reviewed by our team and should any issues during this process, entrants will be invited to amend, correct or add data to their submission. It is in the entrants' interest to address these issues, take feedback on board and amend/improve submissions as necessary.

We strongly suggest you to download them before submitting your work. It is the responsibility of the entrant to ensure that the commissioning client has approved the campaign to be entered into Creative Effectiveness Lions. In addition, it is also strongly recommended that the client review the entry before it is submitted into the competition. Please upload written confirmation from your client on their official company paper including company logo here. Your initial submission needs to meet the following requirements: Format: doc, docx, pdf, jpg.

RESOURCES

Warc's Analysis of the 2016 Winners

Submissions Template

How To Present Your Paper

Client Letter Example

Entry Checklist

For any queries regarding this category please contact us.

https://www.canneslions.com/mediaonline/canneslions/products/the-lions/warc-analysis-2016-winners.pdf?la=en&hash=3363F631DE2D438E0A183B5346320E4B20DC3AA2https://www.canneslions.com/mediaonline/canneslions/products/the-lions/entry-template.docx?la=en&hash=DA155B04A61DB05C3B0084887820A3972563EA9Dhttps://www.canneslions.com/mediaonline/canneslions/products/the-lions/how-to-present-your-papers.pdf?la=en&hash=AEDCA2503A2A1443B66D50C3B8483930BC5F0367https://www.canneslions.com/mediaonline/canneslions/products/the-lions/example-of-client-letter.docx?la=en&hash=5B36EA7616475E7EDBF7D28081746A3C83DE2DD3https://www.canneslions.com/mediaonline/canneslions/products/the-lions/entry-checklist.pdf?la=en&hash=7ED2CB1A2A0A176CB65CA1E017EAE0D329356DA2mailto:creativeeffectiveness%40canneslions.com?subject=Contact%20us

LIONS SPECIFIC INFORMATION:CYBER LIONS

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MEDIA PLACEMENT





ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016




YES NO



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[D.ONLINE FILM ONLY]'CAMPAIGN OF EXECUTIONS' INFORMATION Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO

EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.

CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.

ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.

https://www.canneslions.com/awards/help-with-your-entries/need_to_know


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DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/ organisations)• Relevance to platform• Approach

DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale


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LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Sales• Achievement against business targets



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:DESIGN LIONS

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MEDIA PLACEMENT









YES NO




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BACKGROUND* (150 WORDS)• Situation• Brief• Objectives• Budget • Project scale and volume

DESCRIBE THE CREATIVE IDEA (40% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)• Brand relevance• Choice of campaign elements• Target audience (consumer demographic/individuals/organisations)• Approach


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DESCRIBE THE EXECUTION (30% OF VOTE)* (150 WORDS) • Design elements and their integration• Design touch points• Materials, style elements, design choices• Design development and process• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Value added to brand• Value for consumer• Reach/cultural impact• Sales• Achievement against brief• Other KPIs



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:DIGITAL CRAFT LIONS

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MEDIA PLACEMENT







YES NO




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DESCRIBE THE EXECUTION* (300 WORDS) • Implementation• Placement• Scale• Brand relevance• Touch points• Materials, style elements, design choices• Methods and process• Timeline



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UPLOAD MEDIA





$$$/Dialog/Behaviors/GoToView/DefaultURLwww.canneslions.com/Awards/Supporting_Material_Guidelines

LIONS SPECIFIC INFORMATION:DIRECT LIONS

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MEDIA PLACEMENT









YES NO




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WHY IS THIS WORK RELEVANT FOR DIRECT LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach• Call to action

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale


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LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Change in behaviour

[ONLY FOR G02. LOW BUDGET CAMPAIGN] PROVIDE BUDGET DETAILS* (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show).• Overall budget• Breakdown of costs• Paid media budget (where applicable)

[ONLY FOR ENTRIES IN SECTION D. DATA] (150 WORDS)Describe the use of data, or how the data enhanced the campaign output.• Data gathering and interpretation• Data insights and targeting • Data integration and impact



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:ENTERTAINMENT LIONS

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MEDIA PLACEMENT




NUMBER OF AIRINGS / PLACEMENTS*

PLACEMENTS / LOCATION*




URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:



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WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)



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DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:ENTERTAINMENT LIONS FOR MUSIC

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MEDIA PLACEMENT











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WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS FOR MUSIC?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)



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DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



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UPLOAD MEDIA




Different categories might have different media requirements. Please check the Entertainment Lions for Music specific requirements here:


LIONS SPECIFIC INFORMATION:FILM LIONS

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MEDIA PLACEMENT




FILM LENGTH*No more than 180 seconds for A. TV / Cinema Film categories

TOTAL NUMBER OF AIRINGS*

CHANNEL / PLATFORM*

URLS (FOR ALL SECTIONS EXCEPT A. TV / CINEMA FILM)Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.canneslions.com/Awards/Supporting_Material_Guidelines

URL IS LIVE? PLUGINS?e.g. http://www.domain.com YES/NO e.g. Silverlight



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'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






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WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury



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UPLOAD MEDIA




Different categories might have different media requirements. Please check the Film Lions specific requirements here:


LIONS SPECIFIC INFORMATION:FILM CRAFT LIONS

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MEDIA PLACEMENT





CHANNEL / PLATFORM*





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'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’? You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






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WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film


[ONLY FOR A01. DIRECTION] (150 WORDS) Tell the jury anything relevant about the direction. Do not name the director

[ONLY FOR A02. SCRIPT] Provide the full film script in English

[ONLY FOR A03. CASTING] (150 WORDS) Tell the jury about the casting process

[ONLY FOR A04. PRODUCTION DESIGN / ART DIRECTION] (150 WORDS) Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects


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[ONLY FOR A05. CINEMATOGRAPHY] (150 WORDS) Tell the jury anything relevant about the cinematography

[ONLY FOR A06. EDITING] (150 WORDS) Tell the jury anything relevant about the edit. Do not name the editor.

[ONLY FOR A07. USE OF ORIGINAL MUSIC] (150 WORDS) Tell the jury about the creation of the original music track.

[ONLY FOR A08. USE OF LICENSED OR ADAPTED MUSIC] (150 WORDS Tell the jury about the choice of music track.

[ONLY FOR A09. SOUND DESIGN] (150 WORDS) Tell the jury about the elements of sound design.

[ONLY FOR A10. ANIMATION] (150 WORDS)Tell the jury about the types(s) of animation used and summarise any relevant challenges or techniques.

[ONLY FOR A11. VISUAL EFFECTS] (150 WORDS) Tell the jury about the visual effects and summarise any relevant challenges or techniques.


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[ONLY FOR A12. ACHIEVEMENT IN PRODUCTION] (150 WORDS)Tell the jury about achievements of the production, including reference to its specific ambitions and challenges. You may wish to comment on scale of production, budget constraints, technical issues and/or challenges faced during the production process*



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:GLASS. THE LION FOR CHANGE

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MEDIA PLACEMENT










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BACKGROUND* (200 WORDS)• Brand values regarding gender representation• Brief• Objectives

DESCRIBE THE CULTURAL/SOCIAL/POLITICAL CLIMATE IN YOUR REGION AND THE SIGNIFICANCE OF YOUR CAMPAIGN WITHIN THIS CONTEXT. (200 WORDS)• Media regulations/restrictions• Civil liberties issues• Gender representation

DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach



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DESCRIBE THE RESULTS/IMPACT.* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Impressions • Change in behaviour• Consumer awareness



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:HEALTH & WELLNESS LIONS AND PHARMA LIONS

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GUIDELINE

When it comes to entering into the Health & Wellness Lions or Pharma Lions you will be required to enter your work in a slightly different way. Firstly, decide if you want to enter your work into Pharma or Health & Wellness, or both Lions. Browse the categories and choose which categories your work is most suited to, (if you would like advice on which Lions and categories are most suitable for your work, send us an email along with a URL to the piece of work you’d like to submit.

Next you need to select which medium/s your work is. You can enter as many mediums as you like as long as long as the categories chosen are relevant.

The mediums are the same across Health & Wellness and Pharma. You can find them below:

You may notice that the mediums are closely related to certain Lions e.g. the Film medium is really closely associated with the Film Lion.

BRANDED CONTENT & ENTERTAINMENT: DIGITAL & SOCIALBRANDED CONTENT & ENTERTAINMENT: FILM, TV AND ONLINE FILM CONTENTBRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE

CREATIVE DATA: CREATIVE DATA ENHANCEMENTCREATIVE DATA: USE OF REAL-TIME DATACREATIVE DATA: DATA VISUALISATIONCREATIVE DATA: CREATIVE DATA COLLECTION & RESEARCH

DIGITAL CRAFT: INTERFACE & NAVIGATION (UI)DIGITAL CRAFT: USER EXPERIENCE (UX)

DIGITAL: ONLINE ADDIGITAL: WEB PLATFORMSDIGITAL: OTHER DIGITAL PLATFORMSDIGITAL: SOCIALDIGITAL: ONLINE VIDEO

INTEGRATED DIGITAL CAMPAIGN

DIRECT AND PROMO & ACTIVATION

EVENTS / EXPERIENTIAL

FILM: CINEMA, TV AND DIGITAL FILM CONTENT

FILM CRAFT: ANIMATION / VISUAL EFFECTSFILM CRAFT: PRODUCTION DESIGN / ART DIRECTIONFILM CRAFT: CINEMATOGRAPHYFILM CRAFT: DIRECTIONFILM CRAFT: SCRIPTFILM CRAFT: USE OF MUSIC / SOUND DESIGN

INTEGRATED CAMPAIGN

MOBILE

AMBIENT OUTDOORINTEGRATED OUTDOOR CAMPAIGNSTANDARD OUTDOOR

PR

PRINT COLLATERALSTANDARD PRINT

PRINT & OUTDOOR CRAFT: ART DIRECTIONPRINT & OUTDOOR CRAFT: COPYWRITINGPRINT & OUTDOOR CRAFT: ILLUSTRATIONPRINT & OUTDOOR CRAFT: PHOTOGRAPHYPRINT & OUTDOOR CRAFT: TYPOGRAPHY

RADIO: DIGITAL AND ANALOGUE AUDIO STREAMINGRADIO CRAFT: SCRIPTRADIO CRAFT: USE OF MUSIC / SOUND DESIGN

USE OF TECHNOLOGY

https://www.canneslions.com/awards/the-lions/pharmahttps://www.canneslions.com/awards/the-lions/health-and-wellnessmailto:awards%40canneslions.com?subject=mailto:awards%40canneslions.com?subject=


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ENTRY FORMS: HEALTH & WELLNESS AND PHARMA

1. Complete the COMMON INFORMATION sections: Entry Title, Companies, Contacts, Creative Team

2. Choose your LIONS > Choose your CATEGORIES > select your MEDIUMS from the drop-downs

3. The MEDIUMS you select will determine the remaining sections of the entry form. The remainder of the entry form

Step 1:

Step 2:

Step 3:

The MEDIUM-specific sections of the entry form mirror their associated Lions (with the exception of Use of Technology), you will find this document re-directs you to different sections in these cases. Need help? Drop us an email and we’ll arrange for one of our experts to talk you through the process.

mailto:awards%40canneslions.com?subject=


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STEP 1. MEDIA PLACEMENT



In most cases the Media Placement page is identical to the related Lion e.g. Radio medium information is the same as Radio Lions information. Please choose which medium you are entering to see the medium specific media placement page:

BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM & TVBRANDED CONTENT: LIVE EXPERIENCE



DIGITAL: ONLINE ADDIGITAL: ONLINE VIDEODIGITAL: OTHER DIGITAL PLATFORMSDIGITAL: SOCIALDIGITAL: WEB PLATFORMSINTEGRATED DIGITAL CAMPAIGN



FILM: ANIMATION / VISUAL EFFECTSFILM: PRODUCTION DESIGN / ART DIRECTIONFILM: CINEMATOGRAPHYFILM: DIRECTIONFILM: SCRIPTFILM: USE OF MUSIC / SOUND DESIGN

INTEGRATED CAMPAIGN

MOBILE


PR

PRINT COLLATERALSTANDARD PRINTPRINT & POSTER CRAFT: ART DIRECTIONPRINT & POSTER CRAFT: COPYWRITINGPRINT & POSTER CRAFT: ILLUSTRATIONPRINT & POSTER CRAFT: PHOTOGRAPHYPRINT & POSTER CRAFT: TYPOGRAPHY

RADIORADIO: DIGITAL AND ANALOGUE AUDIO STREAMINGRADIO: SCRIPTRADIO: USE OF MUSIC / SOUND DESIGN

USE OF TECHNOLOGY


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STEP 2. THE WRITTEN EXPLANATION



DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)Please provide a 50 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources

[FOR PHARMA LIONS ONLY] DESCRIBE THE TARGET AUDIENCE* (50 WORDS)• Doctors, specialist nurses, government officials, etc.• Conference audience or particular job type.

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Additionally you will need to supply medium specific information (in most cases this is identical to the related Lion e.g. Radio medium information is the same as Radio Lions information). Please choose which medium you are entering to see the medium specific information:

BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM & TVBRANDED CONTENT: LIVE EXPERIENCE



DIGITAL: ONLINE ADDIGITAL: ONLINE VIDEODIGITAL: OTHER DIGITAL PLATFORMSDIGITAL: SOCIALDIGITAL: WEB PLATFORMSINTEGRATED DIGITAL CAMPAIGN



FILM: ANIMATION / VISUAL EFFECTSFILM: PRODUCTION DESIGN / ART DIRECTIONFILM: CINEMATOGRAPHYFILM: DIRECTIONFILM: SCRIPTFILM: USE OF MUSIC / SOUND DESIGN

INTEGRATED CAMPAIGN

MOBILE


PR

PRINT COLLATERALSTANDARD PRINTPRINT & POSTER CRAFT: ART DIRECTIONPRINT & POSTER CRAFT: COPYWRITINGPRINT & POSTER CRAFT: ILLUSTRATIONPRINT & POSTER CRAFT: PHOTOGRAPHYPRINT & POSTER CRAFT: TYPOGRAPHY

RADIORADIO: DIGITAL AND ANALOGUE AUDIO STREAMINGRADIO: SCRIPTRADIO: USE OF MUSIC / SOUND DESIGN

USE OF TECHNOLOGY


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STEP 3. UPLOAD MEDIA






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USE OF TECHNOLOGY SPECIFIC QUESTIONS

MEDIA PLACEMENT







YES NO




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DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)

[PHARMA LIONS ONLY] DESCRIBE THE TARGET AUDIENCE * (50 WORDS)• Doctors, specialist nurses, government officials, etc• Conference audience or particular job type



DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Approach


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LIST THE RESULTS* (150 WORDS) • Human Impact• Reach • Engagement• Sales• Achievement against business targets


LIONS SPECIFIC INFORMATION:INNOVATION LIONS

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MEDIA PLACEMENT





ELEMENT OR TECHNOLOGY DATE RANGEDetails e.g. 1st patent approved e.g. from 20/10/2016 to 25/10/2016





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WHY IS THIS WORK RELEVANT FOR INNOVATION LIONS?* (100 WORDS)

BACKGROUND* (150 WORDS)• Technological influences• Context• Limitations, restrictions, regulations• Budgets

DESCRIBE THE IDEA* (150 WORDS)• Insights• Intention/purpose• Adaptation of an existing platform or new innovation

DESCRIBE THE INNOVATION/TECHNOLOGY* (150 WORDS)If you would like to include further information you can attach a PDF in the Media Uploads section’.• How it works• Components• Platforms • What stage it is at


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DESCRIBE THE EXPECTATIONS/OUTCOME* (150 WORDS) • Long-term outcomes• Scalability• Industry relevance• Results/successes/developments to date• Investment received• Projected Sales



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:INTEGRATED LIONS

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MEDIA PLACEMENT









YES NO




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WHY IS THIS WORK RELEVANT FOR INTEGRATED LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Integration• Approach



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LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Impact• Sales• Achievement against business targets



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:MEDIA LIONS

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MEDIA PLACEMENT









YES NO




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WHY IS THIS WORK RELEVANT FOR MEDIA LIONS?* (100 WORDS)


DESCRIBE THE CREATIVE IDEA / INSIGHTS (30% OF VOTE)* (150 WORDS)• Research and data gathering

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Media planning• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Media channels and integration• Timeline • Scale


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LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Action/business results – sales, donations, site traffic, achievement against business target• Outcomes/awareness - change in behaviour, reach, public opinion, content response

[SECTION C. DATA ONLY]* (150 WORDS)Describe the use of data, or how the data enhanced the campaign output• Data gathering and interpretation• Data insights and targeting • Data integration and impact



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:MOBILE LIONS

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MEDIA PLACEMENT







YES NO




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DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering and insights• Target audience (consumer demographic/ individuals/ organisations)• Relevance to platform• Approach



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LIST THE RESULTS* (150 WORDS)• Reach• Engagement • Sales• Achievement against business targets



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:OUTDOOR LIONS

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MEDIA PLACEMENT





PLACEMENT / LOCATION*e.g. Times Square, Kings Cross Train Station, within a pharmacy etc.

PHYSICAL SUPPORT MATERIAL

Does the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO


[FOR SECTION A. BILLBOARDS & STREET POSTERS, B. INDOOR POSTERS AND F. POSTER CRAFT]• Unmounted Proof (Physical)*

[FOR C. DIGITAL OUTDOOR, D. AMBIENT AND E. USE OF OUTDOOR]• Unmounted Presentation Image (Physical)*


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YES NO






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[ONLY FOR C. DIGITAL OUTDOOR, D. AMBIENT AND E. USE OF OUTDOOR SECTIONS] WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE AMBIENT OR DIGITAL EXECUTION OR CAMPAIGN* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the campaign


[ONLY FOR A. BILLBOARDS & STREET POSTERS AND B. INDOOR POSTERS]*Provide a full English translation of any text.



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:PR LIONS

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PLACEMENT PR




PLACEMENT PR*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.





YES NO




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WHY IS THIS WORK RELEVANT FOR PR LIONS?* (100 WORDS)



DESCRIBE THE STRATEGY (30% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Target media• PR planning• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation of the PR activities• Timeline• Scale


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LIST THE RESULTS (30% OF VOTE) – MUST INCLUDE AT LEAST TWO OF THE FOLLOWING TIERS:* (250 WORDS)• Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message delivery,

purchase intent (survey)• Tier 2: Target Audience Outcomes - measurable changes in awareness, comprehension,

perceptions/attitudes/opinions, and target behaviors/actions/responses achieved• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits,

market share, stock valuation, brand equity, reputation scores and other traditional marketing and business metrics

[ONLY FOR D01. RESEARCH, DATA ANALYTICS & INSIGHT GENERATION]* (150 WORDS)Provide evidence of how the research, insight and use of data enhanced the campaign output.• Data and/or insights gathering and interpretation• Data Targeting • Data and/or insight integration and impact

[ONLY FOR D02. PR EXCELLENCE IN EFFECTIVENESS]* (150 WORDS)Describe the effectiveness of the PR campaign• Achievement of results against KPIs• Effect of PR activities on brand awareness• Measurable impact of the PR effort on client's objectives

[ONLY FOR G02. COSTS / CREATIVE PERFORMANCE PR CAMPAIGN] * (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show)• Overall budget• Breakdown of costs• Paid vs earned media budget (where applicable)



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:PRINT & PUBLISHING LIONS

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MEDIA PLACEMENT




TYPE OF AD * TOTAL NUMBER OF PLACEMENTS*eg. newspaper, magazine, digital publication

TITLE OF PUBLICATION (WHERE YOUR AD RAN FIRST)*e.g. The Washington Post, The Times, New Scientist Magazine etc.

PHYSICAL SUPPORT MATERIAL [FOR SECTION B. USE OF PRINT ONLY]Does the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO


[FOR SECTIONS A. PRINT AND E. PRINT & PUBLISHING CRAFT]• Unmounted Proof (Physical)*

[FOR B. USE OF PRINT, C. ORIGINAL PUBLISHING: CONTENT AND D:ORIGINAL PUBLISHING: COVERS]• Unmounted Presentation Image (Physical)*


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YES NO






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CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.

PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT IN THE EXECUTION



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UPLOAD MEDIA





LIONS SPECIFIC INFORMATION:PRODUCT DESIGN LIONS

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MEDIA PLACEMENT







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