capture - day 1 - 12:30 - "what is the future of programmatic?" with somo
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2 May 2023 2Confidential and copyright of Somo Global Ltd.
About SomoA full service connected devices solutions provider
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“The future is mobile”Eric Schmidt, Google
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2 May 2023 4Confidential and copyright of Somo Global Ltd.
Source: comScore June 2015
Huge smartphone usage
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Mobile has overtaken desktopMore web browsing takes place on mobile than desktop
Source: Morgan Stanley, 2013
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Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., September 2015
More digital time is spent on mobile62%
54%
38%
65%
60%
55%
50%
45%
40%
35%
30% Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015
% S
hare
of d
igita
l med
ia ti
me
spen
t
42%
49%
51%
Mobile
Mobile app
Desktop
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Source: IAB, Digital Ad Spend, 2015
Mobile ad spend is growing rapidly
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Mobile ad spend is growing rapidly
Confidential and copyright of Somo Global Ltd. 2 May 2023 8
Source: IAB, Digital Ad Spend, 2015
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Source: IAB, Media Owner Sales Techniques, 2015
Mobile programmatic is growing fastest
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year-to-year
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The future of programmatic is mobile
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