capturing the hispanic market
TRANSCRIPT
UNDERSTANDING YOUR CONSUMER
CAPTURING THE HISPANIC MARKET
GROWTH OPPORTUNITY
CONTRARY TO POPULAR BELIEF
One message DOES NOT fit all or even most!
HISPANICS ARE QUITE DIVERSE…
Americanizado Nueva Latina Bi-cultural Hispano Latinoamericana
WHO ARE YOU TRYING TO REACH?
HUMANIZING YOUR MESSAGE…HOW ARE YOU CONNECTING?
TRANSPARENCY
Language Community Entertainment
TRUST
Using Hispanic stereotypes when crafting Hispanic marketing messages is not only ineffective, but it can be viewed as insensitive and can backfire. No demographic wants to be viewed as different or separate, but successful marketing strategies will speak to the values, wants and needs of its demographic without being overt in its messaging.
Sensitivity Marketing
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