hispanic market demographics 2016 presentation
TRANSCRIPT
![Page 1: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/1.jpg)
The Power of the Growing Latino Market in
Rochester, Ny, Monroe County
![Page 2: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/2.jpg)
Hispanic Buying Power in Monroe County$1.6 Billion
63,000 Latinos in Monroe County
Comprise 8 percent of the population
Latino-owned businesses account for 3 percent
U.S. Census Bureau
![Page 3: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/3.jpg)
Established in 1968, Ibero is the only Latino human services agency in Rochester and the largest in NYS outside of NYC
Ibero engages individuals of all ethnic and socio-economic backgrounds
Ability to target consumers in two languages is unique to Rochester
Owns and operates the first and only local 24-hour Latin radio station President & CEO Hilda Rosario Escher announces
new station
![Page 4: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/4.jpg)
Hispanic Buying Power in Monroe County$1.6 Billion
Educational Attainment: Remains the lowest in the state with less than 50% graduation
Labor Force: Since January 2015, the unemployment rate for men is 7% and women above the age of 20 ranges around 7.5%
Household income: on average, ranges between $18,301 to $20,559 due to lack of job opportunities as well as lack of education.
Home Ownership: Since 2014, less than 50% of the Hispanic community owned a home.
Center for Governmental Research
![Page 5: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/5.jpg)
IBERO
Approximately 250 employees
Average age: 18-65 High school diploma-PhD Income range Ability to draw high profile
speakers to fundraisers
Upstate Latino Summit 2015U.S. Department of Commerce
William Ramos NYS Governor Andrew Cuomo
![Page 6: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/6.jpg)
Average event attendance: 620
Average age: 25-65 College education-PhD $40,000-$100,000+ Diverse attendees who
work in government, healthcare, law, business, c-suite
IBERO Event Demographics
Photo of our 2015 scholars who were honored at our annual Gala
![Page 7: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/7.jpg)
Flagship Latino agency with ties to national organizations
Affiliate of National Council on La Raza (NCLR)
Somos el Futuro, a nonpartisan, nonprofit committed to addressing the needs of the NYS Hispanic population
![Page 8: Hispanic market demographics 2016 presentation](https://reader036.vdocument.in/reader036/viewer/2022062820/58ac02101a28abb6718b5b7b/html5/thumbnails/8.jpg)
Credited Sources
James W. Maddison, Ed. D Democrat and Chronicle Fox News Latino Census Bureau