The Power of the Growing Latino Market in
Rochester, Ny, Monroe County
Hispanic Buying Power in Monroe County$1.6 Billion
63,000 Latinos in Monroe County
Comprise 8 percent of the population
Latino-owned businesses account for 3 percent
U.S. Census Bureau
Established in 1968, Ibero is the only Latino human services agency in Rochester and the largest in NYS outside of NYC
Ibero engages individuals of all ethnic and socio-economic backgrounds
Ability to target consumers in two languages is unique to Rochester
Owns and operates the first and only local 24-hour Latin radio station President & CEO Hilda Rosario Escher announces
new station
Hispanic Buying Power in Monroe County$1.6 Billion
Educational Attainment: Remains the lowest in the state with less than 50% graduation
Labor Force: Since January 2015, the unemployment rate for men is 7% and women above the age of 20 ranges around 7.5%
Household income: on average, ranges between $18,301 to $20,559 due to lack of job opportunities as well as lack of education.
Home Ownership: Since 2014, less than 50% of the Hispanic community owned a home.
Center for Governmental Research
IBERO
Approximately 250 employees
Average age: 18-65 High school diploma-PhD Income range Ability to draw high profile
speakers to fundraisers
Upstate Latino Summit 2015U.S. Department of Commerce
William Ramos NYS Governor Andrew Cuomo
Average event attendance: 620
Average age: 25-65 College education-PhD $40,000-$100,000+ Diverse attendees who
work in government, healthcare, law, business, c-suite
IBERO Event Demographics
Photo of our 2015 scholars who were honored at our annual Gala
Flagship Latino agency with ties to national organizations
Affiliate of National Council on La Raza (NCLR)
Somos el Futuro, a nonpartisan, nonprofit committed to addressing the needs of the NYS Hispanic population
Credited Sources
James W. Maddison, Ed. D Democrat and Chronicle Fox News Latino Census Bureau