hispanic market profiles 2011
TRANSCRIPT
Hispanic Market Pro!les 2011Top 20 Hispanic Markets
multicultural
System Name % Conc.
% of Hisp
HHs
/market System Name % Conc.
% of Hisp
HHs
/market
Time Warner/Los Feliz, CA 54.5% 6.6% TW/Norwalk-Whittier, CA 57.5% 2.8%
TW/Central Los Angeles, CA 44.2% 5.4% TW/Riverside, CA 37.7% 2.7%
TW/East San Fernando Valley, CA49.7% 5.0% TW/Central Orange County, CA 33.3% 2.6%
TW/Hollywood, CA 41.3% 4.9% Viamedia/Long Bch-N Org Verizon, CA28.2% 2.5%
TW/Hacienda Heights, CA 62.1% 4.5% Viamedia/N Inland Empire Verizon, CA37.6% 2.3%
DMA Stats TW/Downey-MidCities, CA 60.2% 4.3% TW/East Ventura, CA 39.9% 2.2%
Market Rank 1 Viamedia/San Gabriel Vlly Verizon, CA45.8% 3.6% Viamedia/S Inland Verizon, CA 27.0% 2.2%
Hispanic American TV HH 1,868,200 TW/San Pedro, CA 50.8% 3.5% TW/Alhambra, CA 38.3% 2.1%
% Mkt 14.2% TW/San Bernardino County, CA 50.5% 3.1% TW/Long Beach, CA 28.7% 1.9%
Hispanic American Pop P2+ 7,351,848 TW/South Orange County, CA 42.5% 3.1% TW/Torrance, CA 27.0% 1.8%
Median Age 27.3 TW/West San Fernando Valley, CA29.8% 2.9% TW/North Orange County, CA 24.2% 1.8%
Median Income $46,764 TW/Redlands, CA 39.6% 1.7%
HA Interconnect* Coverage Area TW/Chino-Corona-Diamond Bar, CA 32.4% 1.7%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA TW/Huntington Beach, CA 20.4% 1.7%
Hispanic American HH 774,210 Other Cable TW/Ontario, CA 49.7% 1.6%
% Hispanic American DMA HH 40.9% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Interactive TV - Via Remote Control
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 112 ESPN Deportes
Professional or Manager 109 FOX Deportes
Some or More College 112 Galavision
Owns HDTV 110 Mun 2
Owns MP3 Player 108
Owns Smartphone 112
Owns Video Game System 109
Use Wireless/Cell Phone 103
Access Internet 108
HH Used Financial Planner (last yr) 123
Has/Use: Online Banking or Bill Paying 116
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
Reaching Hispanic American Consumers in Los Angeles
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 169% more likely to watch GALA than the average Adult in Los Angeles. Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Hispanic American Penetration in Coverage Area
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough
To Read: Among Los Angeles Hispanic Americans A18+, wired cable homes are 9% more
likely to be new car prospects.
Source: AMS/Cabletrack
Targeted Programming
Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov'10
Language Country of Origin
System Name % Conc.
% of Hisp
HHs
/market System Name % Conc.
% of Hisp
HHs
/market
Cablevision/Bronx, NY 47.3% 15.3% Cablevision/Brooklyn, NY 14.9% 7.3%
Time Warner/Queens, NY 21.3% 11.8% Time Warner/Brooklyn, NY 21.0% 3.6%
Time Warner/N. Manhattan, NY 31.2% 7.3% Viamedia/NY North Verizon, NY 28.3% 3.3%
Cablevision/Hudson County, NJ 42.8% 2.9%
Viamedia/NY City Verizon, NY 17.9% 2.6%
Time Warner/Southern Manhattan, NY 6.3% 2.0%
Viamedia/Union Verizon, NJ 23.9% 1.9%
Cablevision/Newark, NJ 28.4% 1.8%
Comcast/Union South, NJ 17.3% 1.6%
Cablevision/Passaic West, NJ 14.9% 1.6%
Cablevision/South Nassau, NY 9.8% 1.6%
DMA Stats Cablevision/Hauppauge, NY 11.0% 1.5%
Market Rank 2 Viamedia/New York, NY 17.6% 1.5%
Hispanic American TV HH 1,251,460 Cablevision/Bridgeport, CT 14.3% 1.4%
% Mkt 9.6% Viamedia/NJ North Verizon, NJ 18.1% 1.4%
Hispanic American Pop P2+ 4,062,027 Cablevision/Elizabeth, NJ 53.4% 1.4%
Median Age 31.1 Time Warner/Bergen, NJ-Mt. Vernon, NY20.1% 1.4%
Median Income $42,718 Cablevision/Paterson, NJ 49.8% 1.3%
HA Interconnect* Coverage Area Comcast/Jersey City, NJ 23.5% 1.3%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA Cablevision/Yonkers, NY 24.8% 1.2%
Hispanic American HH 974,090 Other Cable Cablevision/Norwalk, CT 10.6% 1.2%
% Hispanic American DMA HH 76.3% No Cable Viamedia/NJ Central Verizon, NJ 12.7% 1.2%
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population Cablevision/Bergen Central, NJ 11.9% 1.1% in Coverage Area
Interactive TV - Via Remote Control
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Targeted Insertable Nets
CNN en Espanol
Own Residence 102 ESPN Deportes
Professional or Manager 101 Fox Sports Deportes
Some or More College 101 Galavision
Owns HDTV 106 Gol TV
Owns MP3 Player 103 History En Espanol
Owns Smartphone 105 Mun2
Owns Video Game System 104 Noticias 1
Use Wireless/Cell Phone 101
Access Internet 102 Toon Disney En Espanol
HH Used Financial Planner (last yr) 106 MTV TR3S
Has/Use: Online Banking or Bill Paying 104 WAPA America
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
Reaching Hispanic American Consumers in New York
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 409% more likely to watch GALA than the average Adult in New York Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic Americans in this market:
Demographic & Consumer Profile HA HH Share of Viewing
Source: Nielsen Npower Nov'10
Targeted Programming Language Country of Origin
Source: New York, NY-Prizm Se09-Au10 Scarborough
Hispanic American Penetration in Coverage Area
To Read: Among New York Hispanic Americans A18+, wired cable homes are 14% more likely
to be new car prospects.
Source: AMS/Cabletrack
Canal Sur
Source: New York, NY-Prizm Se09-Au10 Scarborough
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Miami, FL 62.0% 18.0%
Comcast/South West Dade, FL 60.5% 16.3%
Comcast/Doral-Hialeah, FL 88.9% 11.9%
Comcast/North Dade, FL 38.3% 8.6%
Comcast/Coral Gables, FL 77.0% 8.0%
DMA Stats Comcast/Miami Beach, FL 53.7% 8.0%
3 Comcast/South Dade, FL 78.8% 7.3%
666,230 Comcast/South Broward, FL 29.9% 4.7%
19.0%
1,880,660
Median Age 38.6
Median Income $45,127
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
439,240 Other Cable
63.6% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 101 ESPN Deportes
Professional or Manager 102 Miami Heat en Espanol
Some or More College 102 FOX Deportes
Owns HDTV 104 Galavision
Owns Smartphone 101 Gol TV
Owns Video Game System 101 Mun 2
Access Internet 101 Canal Sur
HH Used Financial Planner (last yr) 109 MTV Tr3s
Has/Use: Online Banking or Bill Paying 100 WAPA America
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
Market Rank
Hispanic American TV HH
% Hispanic American DMA HH
Language
Reaching Hispanic American Consumers in Miami
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 79% more likely to watch GALA than the total A18+ population in Miami Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Targeted Programming
% Mkt
Hispanic American Pop P2+
Hispanic American HH
Source: Miami, FL-Prizm Au09-Jy10 Scarborough
Country of Origin
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Miami Hispanic Americans A18+, wired cable homes are 5% more likely to
be new car prospects.
Source: Miami, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/North Houston, TX 44.7% 11.7%
Comcast/Pasadena, TX 52.3% 10.9%
Comcast/Pearland-Friendswood, TX 27.2% 9.1%
Showcase Cable/Houston, TX 29.9% 8.9%
Comcast/Baytown-Crosby-Highlands, TX35.7% 8.1%
DMA Stats Comcast/Humble-Atascocita, TX 33.7% 7.5%
Market Rank 4 Comcast/Galleria-Memorial, TX 33.2% 6.4%
Hispanic American TV HH 561,390 Comcast/Westchase, TX 22.9% 4.6%
% Mkt 4.4% Comcast/Sugar Land, TX 20.6% 4.5%
Hispanic American Pop P2+ 1,925,856 Comcast/Cypress, TX 18.0% 2.8%
Median Age 27.1 Comcast/Katy, TX 21.0% 2.8%
Median Income $40,651 Comcast/Inner Loop, TX 15.0% 2.7%
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 273,500 Other Cable
% Hispanic American DMA HH 46.7% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
ESPN Deportes
Own Residence 109 FOX Deportes
Professional or Manager 121 Galavision
Some or More College 108 Mun 2
Owns HDTV 117 MTV Tr3s
Owns MP3 Player 112
Owns Smartphone 121
Owns Video Game System 113
Use Wireless/Cell Phone 103
Access Internet 108
HH Used Financial Planner (last yr) 121
Has/Use: Online Banking or Bill Paying 122
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Reaching Hispanic American Consumers in Houston
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 273% more likely to watch AZAN) than the total A18+ population in Houston Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Source: Houston, TX-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Houston Hispanic Americans A18+, wired cable homes are 18% more likely
to own a DVR.
Source: AMS/CabletrackSource: Houston, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10
Targeted Programming Language Country of Origin
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Time Warner/Dallas East-Mesquite, TX29.6% 11.9%
Time Warner/Dallas South-DeSoto, TX33.3% 11.6%
Time Warner/Dallas North-Carrollton, TX27.1% 10.5%
Time Warner/Ft. Worth - South , TX 21.1% 9.5%
Time Warner/Arlington-Grand Prairie, TX23.3% 8.7%
DMA Stats Time Warner/Ft. Worth - North, TX 20.7% 6.4%
Market Rank 5 Viamedia/Dallas SouthWest Verizon, TX22.5% 5.5%
Hispanic American TV HH 506,020 Time Warner/Irving-Coppell-Lewisvle, TX24.7% 4.7%
% Mkt 3.9% Time Warner/Richardson-Garland, TX20.4% 4.0%
Hispanic American Pop P2+ 1,749,681 Viamedia/Dallas SouthEast Verizon, TX19.1% 2.9%
Median Age 26.6 Viamedia/Dallas NorthWest Verizon, TX12.3% 2.8%
Median Income $41,100 Time Warner/McKinney-Allen-Frisco, TX11.3% 2.5%
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 215,160 Other Cable
% Hispanic American DMA HH 40.8% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol **
Own Residence 105 ESPN Deportes **
Professional or Manager 105 Fox Sports Deportes **
Some or More College 115 Galavision **
Owns HDTV 119 Mun 2
Owns MP3 Player 114
Owns Smartphone 115
Owns Video Game System 112
Use Wireless/Cell Phone 105
Access Internet 109
Has/Use: Online Banking or Bill Paying 109
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Reaching Hispanic American Consumers in Dallas
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ in wired cable HHs are 19% more likely to watch NGC than the total A18+ population in Dallas Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Source: Dallas, TX-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Source: Nielsen Npower Nov'10Source: Dallas, TX-Prizm Se09-Au10 Scarborough
Targeted Programming
To Read: Among Dallas Hispanic Americans A18+, wired cable homes are 26% more likely to
own a DVR.
Language Country of Origin
** Note: Also available on Time Warner Texas Select Statewide Opportunities
Source: AMS/Cabletrack
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Chicago Southwest, IL 36.3% 14.4%
Comcast/Oak Park, IL 21.8% 9.1%
Comcast/Chicago Northwest, IL 24.8% 7.9%
Viamedia/Goldcoast, IL 18.5% 7.9%
Comcast/Chicago Central, IL 23.7% 7.7%
DMA Stats Comcast/Aurora-Naperville, IL 19.9% 4.7%
Market Rank 6 Comcast/Gurnee, IL 26.7% 3.9%
Hispanic American TV HH 492,170 Comcast/Joliet West, IL 15.0% 3.8%
% Mkt 3.8% Viamedia/Chicago Metro, IL 12.1% 3.7%
Hispanic American Pop P2+ 1,808,713 Comcast/City North, IL 9.3% 3.5%
Median Age 27.1 Comcast/Bloomingdale, IL 16.8% 2.8%
Median Income $49,451 Comcast/North Lake, IN 16.5% 2.5%
HA Interconnect* Coverage Area Comcast/Mt. Prospect, IL 11.3% 2.1%
Wired Cable Stats Covers 80% of Hispanic Americans in DMA Comcast/McHenry, IL 10.4% 2.0%
Hispanic American HH 247,660 Other Cable Comcast/Elgin, IL 27.4% 2.0%
% Hispanic American DMA HH 49.4% No Cable Comcast/South Suburban, IL 6.9% 1.8%
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 104 ESPN Deportes
Professional or Manager 111 Galavision
Some or More College 109 GOL TV
Owns HDTV 107 History En Espanol
Owns MP3 Player 108 Mun 2
Owns Smartphone 106 Si TV
Use Wireless/Cell Phone 106 MTV Tr3s
Access Internet 107
HH Used Financial Planner (last yr) 115
Has/Use: Online Banking or Bill Paying 115
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
Reaching Hispanic American Consumers in Chicago
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 29% more likely to watch Animal Planet than the total A18+ population in Chicago Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
To Read: Among Chicago Hispanic Americans A18+, wired cable homes are 18% more likely
to own an HDTV.
Language Country of Origin
Source: AMS/Cabletrack
Source: Chicago, IL-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Source: Nielsen Npower Nov'10Source: Chicago, IL-Prizm Se09-Au10 Scarborough
Targeted Programming
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Time Warner/South West, TX 73.8% 34.6%
Time Warner/North West, TX 49.4% 16.0%
Time Warner/East San Antonio, TX 43.9% 10.1%
Time Warner/North Central, TX 30.1% 8.7%
Time Warner/North East, TX 26.8% 8.5%
DMA Stats Suddenlink/Eagle Pass, TX 93.6% 3.6%
7
388,800
3.0%
1,183,891
Median Age 29.1
Median Income $36,950
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
245,050 Other Cable
61.2% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
FOX Deportes **
Own Residence 102 Galavision **
Professional or Manager 102 Mun 2
Some or More College 103
Owns HDTV 110
Owns MP3 Player 105
Owns Smartphone 103
Owns Video Game System 107 Other nets on TW Texas Select:
Use Wireless/Cell Phone 103 CNN en Espanol
Access Internet 104 ESPN Deportes
HH Used Financial Planner (last yr) 108
Has/Use: Online Banking or Bill Paying 110
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
** Note: Also available on Time Warner Texas Select Statewide Opportunities
Source: AMS/CabletrackSource: San Antonio, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10
HA HH Share of ViewingDemographic & Consumer Profile
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans
Targeted Programming Language
Reaching Hispanic American Consumers in San Antonio
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Targeted Insertable Nets
Country of Origin
Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 51% more likely to watch MTV than the total A18+ population in San Antonio Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Cox Media/Phoenix, AZ 46.2% 41.0%
Cox Media/East Valley, AZ 16.9% 13.7%
Cox Media/West Valley, AZ 17.1% 10.4%
Cox Media/North Phoenix, AZ 14.1% 10.0%
Cox Media/Southeast Valley, AZ 17.2% 8.9%
DMA Stats
8
391,770
3.0%
1,382,082
Median Age 25.7
Median Income $41,335
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
139,620 Other Cable
35.0% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 107 ESPN Deportes
Professional or Manager 111 Fox Sports Deportes
Some or More College 115 Galavision
Owns HDTV 113 History En Espanol
Owns MP3 Player 102 Toon Disney en Espanol
Owns Smartphone 116
Owns Video Game System 101
Use Wireless/Cell Phone 101
Access Internet 109
Has/Use: Online Banking or Bill Paying 111
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Source: AMS/CabletrackSource: Phoenix, AZ-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Phoenix, AZ-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing
Targeted Programming Language
Spot Cable Networks to Reach Hispanic Americans
Reaching Hispanic American Consumers in Phoenix
Market Rank
Hispanic American TV HH
% Mkt
Targeted Insertable Nets
Country of Origin
Hispanic American Pop P2+
Advanced AdvertisingTo Read: Hispanic Americans A18+ are 31% more likely to watch TOON than the total A18+ population in Phoenix Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Interactive TV - Via Remote Control
Hispanic American HH
% Hispanic American DMA HH
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/San Jose Zone, CA 22.0% 20.5%
Comcast/San Francisco Zone, CA 9.3% 8.4%
Comcast/Hayward Zone, CA 19.4% 7.8%
Comcast/Oakland Zone, CA 16.9% 7.4%
Comcast/Delta Valley Zone, CA 25.2% 6.4%
DMA Stats Comcast/Berkeley Zone, CA 16.4% 6.2%
9 Comcast/Mid-Peninsula Zone, CA 12.7% 4.9%
382,460 Comcast/Silicon Valley Zone, CA 9.5% 4.9%
2.9% Comcast/Gilroy Zone, CA 36.2% 4.8%
1,449,742 Comcast/North Peninsula Zone, CA 18.8% 4.2%
Median Age 28.8 Comcast/Fremont Zone, CA 14.4% 3.9%
Median Income $61,420 Comcast/Contra Costa Valley Zone, CA9.1% 3.5%
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
211,320 Other Cable
53.7% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
FOX Deportes
Own Residence 104 Galavision
Professional or Manager 105 Mun 2
Some or More College 106
Owns HDTV 105
Owns Smartphone 104
Owns Video Game System 100
Access Internet 103
HH Used Financial Planner (last yr) 103
Source: Nielsen Npower Nov'10
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American HH
% Hispanic American DMA HH
Language Country of Origin
Source: AMS/Cabletrack
Reaching Hispanic American Consumers in San Francisco
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 27% more likely to watch DISC than the total A18+ population in San Francisco. Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough
Targeted Programming
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Time Warner/McAllen, TX 84.0% 61.6%
Time Warner/Harlingen-Brownville, TX79.0% 33.5%
DMA Stats
10
294,640
2.2%
1,012,464
Median Age 26.1
Median Income $27,621
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
111,250 Other Cable
37.4% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Galavision **
Own Residence 103 Mun 2
Professional or Manager 112
Some or More College 114
Owns HDTV 115
Owns MP3 Player 102
Owns Smartphone 117 Other nets on TW Texas Select:
Owns Video Game System 110 CNN en Espanol
Use Wireless/Cell Phone 103 ESPN Deportes
Access Internet 112 FOX Deportes
HH Used Financial Planner (last yr) 129
Has/Use: Online Banking or Bill Paying 125
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
** Note: Also available on Time Warner Texas Select Statewide Opportunities
Source: AMS/CabletrackSource: Harlingen, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Harlingen, TX-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 25% more likely to watch GALA than the total A18+ population in Harlingen Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Harlingen
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Stockton, CA 33.3% 14.8%
Comcast/Modesto-Oakdale, CA 29.3% 11.9%
Comcast/Elk Grove-So. Area, CA 19.5% 10.8%
Comcast/Stanis Cnty-Turloc, CA 32.0% 9.4%
Comcast/Downtown Sacramento, CA 17.1% 9.1%
DMA Stats Comcast/West Sacramento 29.5% 5.1%
11 Comcast/Citrus Heights, CA 10.3% 4.4%
264,100 Comcast/Yuba City, CA 20.2% 4.2%
2.0% Comcast/Manteca, CA 28.0% 3.3%
930,900 Comcast/Tracy, CA 26.4% 3.0%
Median Age 26.6 Comcast/Fairfield, CA 17.7% 3.0%
Median Income $46,134 Comcast/Lodi, CA 24.1% 2.8%
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
134,410 Other Cable
75.1% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
FOX Deportes
Own Residence 110 Galavision
Professional or Manager 120 Mun 2
Some or More College 110
Owns HDTV 110
Owns MP3 Player 102
Owns Smartphone 110
Owns Video Game System 102
Use Wireless/Cell Phone 103
Access Internet 107
Has/Use: Online Banking or Bill Paying 118
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: Sacramento, CA-Prizm Se09-Au10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Sacramento, CA-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 325% more likely to watch GALA than the total A18+ population in Sacramento Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Sacramento
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Albuquerque, NM 38.8% 48.9%
Comcast/Santa Fe, NM 41.5% 8.6%
T.M.S./Espanola, NM 74.3% 4.2%
Comcast/Roswell, NM 37.9% 3.2%
T.M.S./Hobbs, NM 36.4% 2.9%
DMA Stats Comcast/Farmington, NM 17.8% 2.5%
12 Comcast/Alamogordo-Ruidoso 24.3% 2.5%
248,590 Comcast/Las Vegas, NM 78.6% 2.4%
1.9% Comcast/Rio Rancho, NM 28.8% 2.3%
465,499 Comcast/Deming, NM 47.3% 2.0%
Median Age 30.6 Comcast/Silver City, NM 40.6% 1.7%
Median Income $37,109
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
102,430 Other Cable
40.2% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Galavision
Own Residence 102 Univision
Professional or Manager 104
Some or More College 104
Owns HDTV 105
Owns MP3 Player 101
Owns Smartphone 103
Owns Video Game System 102
Use Wireless/Cell Phone 102
Access Internet 103
HH Used Financial Planner (last yr) 117
Has/Use: Online Banking or Bill Paying 112
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: AMS/CabletrackSource: Albuquerque, NM-Prizm Oc09-Se10 Scarborough Source: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Albuquerque, NM-Prizm Oc09-Se10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch Nickelodeon than the total A18+ population in Albuquerque Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Albuquerque
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Cox Media/Central-South Zone, CA 31.2% 56.8%
Cox Media/North Zone, CA 25.6% 17.6%
Time Warner/San Diego, CA 9.1% 9.3%
DMA Stats
13
239,520
1.9%
873,537
Median Age 26.3
Median Income $46,281
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
168,630 Other Cable
67.8% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 111 ESPN Deportes
Professional or Manager 103 Fox Sports Deportes
Some or More College 103 Galavision
Owns HDTV 115 Mun 2
Owns MP3 Player 107 MTV Tr3s
Owns Smartphone 108
Owns Video Game System 109
Use Wireless/Cell Phone 101
Access Internet 102
HH Used Financial Planner (last yr) 116
Has/Use: Online Banking or Bill Paying 112
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: San Diego, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: San Diego, CA-PrizmAu09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 255% more likely to watch GALA than the total A18+ population in San Diego Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in San Diego
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Fresno, CA 40.6% 52.9%
Comcast/Porterville, CA 54.8% 12.5%
Comcast/Visalia, CA 36.9% 10.4%
Comcast/Merced, CA 40.8% 9.0%
DMA Stats
14
240,950
1.8%
910,156
Median Age 25.5
Median Income $36,810
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
64,940 Other Cable
26.4% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Fox Sports Deportes
Own Residence 108 Galavision
Professional or Manager 105 Mun 2
Some or More College 105
Owns HDTV 107
Owns Smartphone 100
Access Internet 102
Has/Use: Online Banking or Bill Paying 113
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: Fresno, CA-Prizm Au09-Jy10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Fresno, CA-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 105% more likely to watch GALA than the average Adult in Fresno Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Fresno
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Central West, CO 28.2% 16.5%
Comcast/East, CO 17.8% 11.9%
Comcast/Central East, CO 17.8% 11.9%
Comcast/North West, CO 17.7% 8.3%
Comcast/North East, CO 24.6% 7.5%
DMA Stats Comcast/West, CO 14.5% 5.3%
15 Comcast/Greeley, CO 21.6% 5.2%
234,750 Comcast/South West, CO 8.4% 4.0%
1.8% Comcast/Boulder, CO 9.5% 3.3%
766,970 Comcast/Longmont, CO 16.7% 2.5%
Median Age 27.4 Comcast/South East, CO 6.1% 2.3%
Median Income $43,502 Comcast/Ft. Collins, CO 8.6% 2.0%
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
133,730 Other Cable
55.2% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Canal Sur
Own Residence 109 CNN en Espanol
Professional or Manager 119 Fox Sports Deportes
Some or More College 119 Galavision
Owns HDTV 115 Mun 2
Owns MP3 Player 103 Utilisimia
Owns Smartphone 110
Owns Video Game System 102
Access Internet 104
HH Used Financial Planner (last yr) 110
Has/Use: Online Banking or Bill Paying 108
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: AMS/CabletrackSource: Denver, CO-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Denver, CO-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 136% more likely to watch Nickelodeon than the total A18+ population in Denver Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Denver
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Time Warner/El Paso, TX 76.1% 87.3%
DMA Stats
16
222,800
1.7%
703,398
Median Age 28.8
Median Income $31,780
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
84,870 Other Cable
37.5% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
Galavision **
Own Residence 108
Professional or Manager 119
Some or More College 115
Owns HDTV 113
Owns MP3 Player 111
Owns Smartphone 119
Owns Video Game System 112 Other nets on TW Texas Select:
Use Wireless/Cell Phone 107 CNN en Espanol
Access Internet 115 ESPN Deportes
HH Used Financial Planner (last yr) 121 FOX Deportes
Has/Use: Online Banking or Bill Paying 124
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas
** Note: Also available on Time Warner Texas Select Statewide Opportunities
Source: AMS/CabletrackSource: El Paso, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10
HA HH Share of ViewingDemographic & Consumer Profile
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans
Targeted Programming Language
Reaching Hispanic American Consumers in El Paso
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Targeted Insertable Nets
Country of Origin
Advanced AdvertisingTo Read: Hispanic Americans A18+ are 32% more likely to watch GALA than the total A18+ population in El Paso Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: El Paso, TX-Prizm Se09-Au10 Scarborough
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Central Fla Int/Orlando-Daytona Bch Int 13.6% 99.0%
DMA Stats
17
202,710
1.5%
609,814
Median Age 30.7
Median Income $42,079
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
131,960 Other Cable
64.1% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Own Residence 106 ESPN Deportes
Professional or Manager 108 Fox Sports Deportes
Some or More College 108 Galavision
Owns HDTV 107 History En Espanol
Owns MP3 Player 107 Mun 2
Owns Smartphone 111 Telemundo
Owns Video Game System 109 WAPA America
Use Wireless/Cell Phone 101
Access Internet 107
Has/Use: Online Banking or Bill Paying 104
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
Targeted Programming Language Country of Origin
Source: Orlando, FL-Prizm Au09-Jy10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Orlando, FL-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 41% more likely to watch ZCFN than the total A18+ population in Orlando Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Orlando
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage
Area
System Name % Conc.
% of Hisp
HHs
/market
Target Media Svcs/Philadelphia, PA 7.1% 15.1%
Comcast/NE Philadelphia, PA 11.0% 10.8%
Comcast/Verizon-Philadelphia, PA 4.0% 10.5%
Comcast/Berks County, PA 16.2% 7.7%
Comcast/Camden County West, NJ 13.2% 7.2%
DMA Stats Comcast/Center City, PA 9.4% 6.6%
18 Comcast/Atlantic County, NJ 10.7% 5.4%
189,490 Comcast/SW Jersey, NJ 12.1% 5.2%
1.5% Comcast/West Philadelphia, PA 5.3% 4.9%
603,106 Comcast/Wilmington, DE 5.9% 4.4%
Median Age 26.9 Comcast/Mercer County, NJ 9.4% 3.7%
Median Income $34,945
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
131,780 Other Cable
64.4% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Long form
Promotions - Sweepstakes/Sponsorships
FOX Deportes
Own Residence 101 Galavision
Owns HDTV 103 Toon Disney En Espanol
Owns MP3 Player 103 Telemundo
Owns Smartphone 100
Owns Video Game System 102
Use Wireless/Cell Phone 102
Access Internet 101
Has/Use: Online Banking or Bill Paying 102
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
Targeted Programming Language
Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10
Country of Origin
Source: AMS/Cabletrack
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more
likely to be college graduates.
Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets
Hispanic American HH
% Hispanic American DMA HH
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch DHLT than the total A18+ population in Philadelphia Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Reaching Hispanic American Consumers in Philadelphia
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American Pop P2+
Hispanic American Penetration in Coverage
Area
System Name % Conc.
% of Hisp
HHs
/market
Viamedia/Polk-Hillsboro Verizon, FL 17.0% 20.2%
Bright House Networks/South Tampa, FL22.0% 14.0%
Bright House Networks/Polk County, FL10.9% 9.9%
Bright House Networks/North Tampa, FL23.1% 8.6%
Bright House Net/Hillsborough East, FL13.7% 7.4%
DMA Stats Bright House Networks/Pasco County, FL7.8% 5.8%
19 Bright House Network/Middle Pinellas, FL6.1% 4.4%
194,490 Bright House Networks/Manatee, FL 8.1% 4.3%
1.5% Bright House Network/Citrus-Hernando, FL5.8% 4.1%
584,382 Comcast/Sebring, FL 13.6% 3.5%
Median Age 29.4
Median Income $40,793
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
125,850 Other Cable
63.6% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Longform
Promotions - Sweepstakes/Sponsorships
Bay News 9 En Espanol
Own Residence 102 CNN En Espanol
Professional or Manager 109 ESPN Deportes
Some or More College 104 Fox Sports Deportes
Owns HDTV 107 Galavision
Owns Smartphone 106 WAPA America
Access Internet 109
Has/Use: Online Banking or Bill Paying 108
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70
Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas
HA HH Share of Viewing
Targeted Programming
Targeted Insertable Nets
Hispanic American Pop P2+
Source: AMS/CabletrackSource: Tampa, FL-Prizm Fe08-Ja09 Scarborough
To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16%
more likely to be college graduates.
Spot Cable Networks to Reach Hispanic Americans
Reaching Hispanic American Consumers in Tampa
Market Rank
Hispanic American TV HH
% Mkt
Hispanic American HH
% Hispanic American DMA HH
Country of Origin
Advanced AdvertisingTo Read: Hispanic Americans A18+ are 36% more likely to watch OXYG than the total A18+ population in Tampa Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Interactive TV - Via Remote Control
Source: Nielsen Npower Nov'10
Language
Source: Tampa, FL-Prizm Fe08-Ja09 Scarborough
Demographic & Consumer Profile
Hispanic American Penetration in Coverage Area
System Name % Conc.
% of Hisp
HHs
/market
Comcast/Verizon-Washington, DC 9.6% 31.4%
Cox Media/Fairfax, VA 9.1% 7.7%
Comcast/The District Of Columbia, DC5.6% 7.3%
Comcast/Prince George's, MD-North 14.1% 6.8%
Comcast/Verizon-Fairfax Zone, DC 9.2% 6.2%
DMA Stats Comcast/Prince William, VA-East 17.6% 4.7%
Market Rank 20 Comcast/Montgomery, MD-East 13.1% 4.5%
Hispanic American TV HH 184,970 Comcast/Montgomery North, MD 11.4% 4.2%
% Mkt 1.5% Comcast/Prince William West, VA 9.9% 3.9%
Hispanic American Pop P2+ 666,685 Viamedia/Washington, DC 8.6% 3.0%
Median Age 28.6
Median Income $65,075
HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA
Hispanic American HH 111,650 Other Cable
% Hispanic American DMA HH 57.2% No Cable
Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area
Interactive TV - Via Remote Control
Geotargeting - Zoned within Market
Mobile Text Marketing
NCC Digital Online Network
VOD - Sponsorship & Longform
Promotions - Sweepstakes/Sponsorships
CNN en Espanol
Professional or Manager 104 ESPN Deportes
Some or More College 103 Fox Sports Deportes
Owns HDTV 105 Galavision
Owns MP3 Player 102 History En Espanol
Owns Smartphone 105 Mun 2
Owns Video Game System 103
Use Wireless/Cell Phone 101
Access Internet 101
Has/Use: Online Banking or Bill Paying 102
Network Program Name HA A25-54 RTG
ESPN NFL REGULAR SEASON L 2.80
USA NETWORK WWE ENTERTAINMENT 1.32
NFL NETWORK POSTGUN 1.19
NICK-AT-NITE SPONGEBOB 1.01
SPIKE TV UFC: MARQU VS OKAMI 1.01
ESPN SPORTSCENTER: L 0.78
NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77
AMC WALKING DEAD 0.73
GALAVISION MLS FINAL 2010 0.74
GALAVISION SABIAS QUE... 0.71
SYFY WWE FRI NIGHT SMACKDOWN 0.70
GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas
Reaching Hispanic American Consumers in Washington DC
Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 51% more likely to watch MTV than the average Adult in Washington DC Spot Cable offers a variety of inherently local Advanced Advertising
opportunities to integrate with on-air media and reach Hispanic
Americans in this market:
Source: Washington, D.C.-Prizm Se09-Au10 Scarborough
Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Washington DC Hispanic Americans A18+, wired cable homes are 10% more
likely to own a HDTV.
Source: AMS/CabletrackSource: Washington, D.C.-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10
Targeted Programming Language Country of Origin