carbon fiber armored case designed by: peter wiese, andy janda, jason varnum, kristine redmond and...
TRANSCRIPT
Carbon Fiber Armored Case
Designed By:Peter Wiese, Andy Janda, Jason Varnum,
Kristine Redmond and Matt Brady
Product Area
• The general product area would include anyone who owns laptops, but could also include handgun owners or professionals who have expensive electronics that need to be kept safe.
Quantifying Target Market
• According to the International Data Corporation (IDC) the amount of laptops sold in 2009 was approximately 16,000,000 in the US and 66,000,000 worldwide. We estimate that, out of the 16,000,000, .0005% will buy our product, which means a total of 8,000 a year or 32 a day.
Competing Products
•Hardshell case• Made from 4 plies of carbon
fiber• Priced at $440.00
•Dro Carbon Fiber Macbook Pro Case• Made from 6 plies of carbon fiber• $289.99 for 13 inch, $399.99 for 15
and 17 inch models
•IASUS Concepts Carbon Fiber Laptop Case• Designed to hold a 12 inch MacBook Pro• Priced at $1000R• Room inside for charger and mouse• Made from heat-treated carbon fiber
•ECS Composites Custom Carbon Fiber Cases• Marketed toward a military
market• Some models provide multi-axis
shock and vibration protection• Can be made out of Carbon fiber
or Kevlar fiber• Pricing depends on size and
model requested.
Materials
- Pre-impregnated carbon fiber with a fast curing
epoxy- 50" wide roll
- 3K, 2x2 Twill Weave - Resin content 33.00% -
39.0%- 10 plies thick
- Final Dimensions: 16”x11”x3”
Other materials
• Fasteners
• Handle
• Latches
• Foam
• Rubber Gasket
Manufacturing
• Compression Molding– Fast curing carbon fiber prepreg
• Tooling:– Two piece aluminum mold
• Equipment:– Multi platen compression molding machine– Cordless drills– Dremels– Rivet Guns
ExpensesCompression Molding Machine
75 ton WABASH 4 PLATEN COMPRESSION MOLDING PRESS $10,000.00: Ebay
$0.12 Per case per year for a 10 year useful life
Tooling
•$0.02 Per case•Assumed useful life 10 years
Material Cost
• $372.04 Cost per case for all:
• Prepreg• Hardware• Tools• Consumables
Payroll Expenses
•$9.00 per hour base pay, No health care or 401K• Costs to employer = $11.00 per hour•$6.04 per case• 3 employees • 6 hour staggered shifts
•$378.08 Cost Per Case• For all expenses:• Payroll• Hardware, Tooling &
Fabric• Compression molder
Profit
•$548,243.58•After 34% Federal Corporate tax•After 9.8% MN Corporate tax.•After all expenses, tooling, hardware
& employee expenses.• Assuming 8000 cases a year.