Rebranding Guide

so what’s so wrong with

As it is now?

- Lack of strong branding

- inconsistant marketing

- stale taste

- the parent department

- too academic

How can we fix this?

Well that’s pretty easy

Our logos are outdated

career serv ices

Awkward bulky fonts

Rough Edges

No sense of cohesiveness

Some Simple changes can yeild some

Great results

and on

to the

webs

ite

Here is our site on common spot,

the new university system:

This website screams “HELP ME”

So that’s what we intend to do

check this out:www2.uwec.edu/career/test

make sure you put the “2”,

it’s pretty important.