carenovate magazine media kit

12
2013 Media Kit Mission: To support, improve & simplify caregivers, sandwich generation & seniors health & medication literacy by providing tips, advise and expert guidance. Goal: To provide an engaging online social healthcare platform and community for caregivers, sandwich generation adults and healthcare extender. As a FREE social health platform, CareNovateMag.com connects caregivers, parents, adults caring for their loved ones, senior/elder caregivers with caregiving content, medication literacy insights and social health information curated by healthcare professionals who are caregivers and advocates.

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CareNovate Magazine Media Kit

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Page 1: CareNovate Magazine Media Kit

2013 Media Kit

• Mission: • To support, improve & simplify

caregivers, sandwich generation & seniors health & medication literacy by providing tips, advise and expert guidance.

• Goal: • To provide an engaging online

social healthcare platform and community for caregivers, sandwich generation adults and healthcare extender.

As a FREE social health platform,

CareNovateMag.com connects

caregivers, parents, adults caring for their

loved ones, senior/elder caregivers

with caregiving content, medication literacy insights and

social health information curated

by healthcare professionals who are caregivers and

advocates.

Page 2: CareNovate Magazine Media Kit
Page 3: CareNovate Magazine Media Kit

Women

Caregivers Sandwich Generation

Families Baby Boomers

Patients Parents

Healthcare Extenders

Source: CDC, AARP

www.carenovatemag.com @carerxpharmd [email protected]

Introduction

The award nominated CareNovate Magazine (also known as CareNovateMag) provides a unique and trusted platform and

community.

Launched late 2012, CareNovate Magazine has been providing actionable information to caregivers, patients. Whether they are

a recently becomes a family caregiver due to a life event, searching for health information online or need support,

CareNovate Magazine inspires and empowers readers

by delivering sound advice that guides them through.

Page 4: CareNovate Magazine Media Kit

www.carenovatemag.com @carerxpharmd [email protected]

Introduction

CareNovate Magazine unique approach to providing trustworthy, unbiased information

extends to every page of the magazine.

CareNovate Magazine provides practical advice that’s both educational and inspirational, empowering readers to become

more active participants in their own health and care.

70 million + Family Caregivers

100 million + families & those sandwiched in caring for aging &

young

Women - 110 Million +

controlling 7 Trillion $$$ in purchasing

power

78.2 + million baby boomer

Page 5: CareNovate Magazine Media Kit

• 9 out of 10 women seek health information via the Web

• National Marketing Institute

• 64% of women online research information regarding prescription drugs

• Pew Internet & American Life Project

• 72% of women use the Internet for gathering health information

• Pew Internet & American Life Project

• Women are responsible for 90% of all health care decisions

• American Academy of Family Physicians

www.carenovatemag.com @carerxpharmd [email protected]

Statistics

Page 7: CareNovate Magazine Media Kit

Editorial content: Content covering Caregiving, Social Health, Health, Wellness, Appropriate

Medication Use, Expert Interviews, Teleclass for caregivers, Twitter chats & Lifestyle.

Email Marketing & Blasts: CareDigest & CareTips Email programs designed to provide targeted

insights.

CareNovateMag Newsletter: A bite-sized daily email that delivers practical caregiving, health

medication management tips.

Advertising Opportunities

www.carenovatemag.com @carerxpharmd [email protected]

Offers an

integrated marketing program. We offers media you can use to

create a multilayered, multiplatform program that

wraps your audience in a full-circle experience of your brand.

Page 8: CareNovate Magazine Media Kit

Social Media Avenues: Social media targeted publishing

Digital Edition (PUBLISHED QUARTERLY) –

Coming Soon Reach readers wherever they are with the interactive

version of CareNovate Magazine —accessible on computers, smartphones and tablets.

Special Issues

We are open minded. We are open to exciting new opportunities— we’re growing all the time!

Advertising Opportunities

www.carenovatemag.com @carerxpharmd [email protected]

Offers an

integrated marketing program. We offers media you can use to

create a multilayered, multiplatform program that

wraps your audience in a full-circle experience of your brand.

Page 9: CareNovate Magazine Media Kit

www.carenovatemag.com @carerxpharmd [email protected]

Social Media Reach

Facebook

• 200 CareNovateMag

• 800 CareNovate.com (coming soon)

Twitter

• 757 CareNovateMag & 1041 CareNovate.com (coming soon) followers

Pinterest

• 112 Followers

MailChimp Newsletter Subscribers

• 980

LinkedIn

• Professionals = 500+

• 26 Company followers & 200 CareNovateMag Group Members

As of April 2013

Page 10: CareNovate Magazine Media Kit

Awards , Accolades &

Features

www.carenovatemag.com @carerxpharmd [email protected]

Page 11: CareNovate Magazine Media Kit

Partners & Collaborators

www.carenovatemag.com @carerxpharmd [email protected]