Carol Vernallis

Carol Vernallis is most well known for her theory for music editing. Her theory is based around 4 key concepts of which are;

- Narrative and mise en scene- Editing- Camera movement- Diegesis

Narrative and Mise en SceneCarol Vernallis particularly developed her theory that suggests the video is a visual response to the narrative. Whatever is happening on the screen reflects the choice of the lyrics that the artist is singing, however she then continues to say how the narrative may not always be completed.The video will have something driving it forward but this may not necessarily be the narrative, it could be the music itself.If the video is left uncompleted and can lead to many questions, so the narrative is what brings it back into place and maintains continuity. The mise en scene is also another element of the video that is important, and consists of location, costume, makeup, class, gender and several other things.

EditingShe states that a convention of music editing is that it can change the formations and structure of music videos. The editing may be in the foreground, and become visible and not hidden within the continuity editing. Example of different kinds of editing are;

-Jump cuts-Breaks of the 30 degree rule-Cutting in time with the lyrics-Extreme changes in the pace-Juxtaposed frames-Graphic matches

Camera MovementShe states that establishing shots are one of the key points of the camera movement conventions of a music video, and are frequently used throughout a music video. The style of framing of the video again is quite distinctive and may move in time with the lyrics. Extreme shots are also a master of a shot type that can be used. There are many different types of camera shots and angles that could be used throughout thee video, and are common too.

DiegesisIn media terms the diegesis is evidently the most important part of the music video, there is obviously going to be sound throughout the whole video.

There is non-diegetic sounds and diegetic sounds.