case study
DESCRIPTION
LINPAC Packaging & Social MediaTRANSCRIPT
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Case Study
Social Media & LINPAC Packaging
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How it worked for LINPACLINPAC Packaging is one of the GREEN’s oldest clients. In the past we have solely concentrated on traditional public relations.
Eighteen months ago after the implementation of a Fresh Thinking! programme we convinced them to invest in social media.
Today LINPAC now ranks top on a Google search for “food packaging” – all helped by the company’s vast social media foot print. Moreover, journalists now reference the blog before a press release.
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New website is link rich with social media
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Blog has now has 17,000 subscribers
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And we can monitor LINPAC’s audience
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748 followers on Twitter for a packaging company!
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75,000 friends on Facebook
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Gives us huge viral reach
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All our pictures in one place
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All latest news every day
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Ranked Number One on Google
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Here’s how it works for you
1. We identify your Brand Story - so we can tell the narrative of your business
2. We identify your Brand Platforms –topics where your are a ‘thought leader’
3. We create a digital infrastructure – Blog, Twitter, LinkedIn, daily Paper.linewsletter, Facebook, Pinterest
4. We produce a Content Plan using your Brand Platforms
5. Delivered with minimum input from you