Case Study: Data Preparation & Analytics

Q1 2015

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Accelerating Resultswww.celerocommercialsolutions.comCelero

The situation

• Customer entering new therapeutic market

• Board of Directors wants to understand payer landscape to drill into financial projections

• Customer purchased IMS payer data for proxy product

• IMS and customer unable to combine and analyze >200,000 records into Board-ready results

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Accelerating Resultswww.celerocommercialsolutions.comCelero

Celero Approach• Understanding the data

– Given Celero’s deep knowledge of Life Science and the data supporting it, Celero was able to quickly understand the data set and determine an approach to aggregate

• Preparing the data– Data volume, although not too large, still exceeding what Excel could easily

manipulate– Celero’s partnerships with leading edge data analytics companies – in this case,

Paxata – enable rapid consumption of the data set with no overhead– Paxata facilitated aggregation of payer data through its unique “cluster and edit”

functionality– Additional consolidation of payer records was completed via 3rd party source of

payer affiliations

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Accelerating Resultswww.celerocommercialsolutions.comCelero

Results

• Payers were ranked based upon volume of prior sales

• Board-ready data table and graphics generated in less than 8 hours from time of data receipt by Celero

• >220,000 data points turned into ~900 customer records for actionable account planning & forecasting

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Accelerating Resultswww.celerocommercialsolutions.comCelero

The Journey

5

Guided “Cluster & Edit” facilitatesaggregation while maintaining audit

trail of changes.

© 2014 CeleroCSConfidential Information

Accelerating Resultswww.celerocommercialsolutions.comCelero

The Journey

6

Guided “Cluster & Edit” facilitatesaggregation while maintaining audit

trail of changes.

© 2014 CeleroCSConfidential Information

Accelerating Resultswww.celerocommercialsolutions.comCelero

The Journey, continued

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Results output to Excel or made

accessible for query.