Case study

Fan base growth

+ 250 000 likers in 10 days !

(early March 2011)

318 044 personnes aiment ça.PageAir France

318 044 personnes aiment ça.PageAir France

1st international airline on Facebook

What were the key success factors ?

A large Facebook Ads Media Buying

A real incentive to click the « like » button

Inspiring prizes matching Air France’s business

Taking part to the sweepstake is simple and fun

A real incentive to share

Available in many languages

Fr.allfacebook.com

Facebook.com/KRDSTwitter.com/KRDS

www.krds.fr