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Case study: Twitter campaign #colorsfromAirFrance

Twitter campaign #colorsfromAirFrance

Goals

The airline’s goals included:

The engagement of users and customers on Twitter

The creation of a buzz and the driving of awareness about the deals through the campaign

The creation of a 100% organic campaign

For Holi Celebrations, Air France India wanted to create a unique and original Twitter Campaign while highlighting its special offers on tickets to Europe and North America.

Twitter campaign #colorsfromAirFrance

The concept

An interactive campaign on Twitter where as in user could unveil the maximum deals from Air France while celebrating Holi via tweeting #colorsfromAirFrance.

With every 20 tweets with #colorsfromAirFrance, we unveiled a new deal on Twitter.

Twitter campaign #colorsfromAirFrance

The campaign

Users could upload pictures of themselves playing Holi and could tweet about wishing/celebrating Holi with friends via tweeting #colorsfromAirFrance.

The user who sent a maximum of tweets with the hashtag could win a return Air France ticket to Europe!

Twitter campaign #colorsfromAirFrance

Some tweets

Twitter campaign #colorsfromAirFrance

Some more tweets

Twitter campaign #colorsfromAirFrance

Source : Keyhole & Twitonomy

Results

4367 Tweets with the

#colorsfromAirFrance hashtag and

520 pictures received

194 706 accounts reached

190 415 impression

s

#ColorsFromAirFrance was a 100% organically driven campaign. The results were obtained without any media purchase.

Twitter campaign #colorsfromAirFrance

Thank You!