Flexible solution provides a seamless,

omnichannel user experience that can

be easily adjusted according to the

needs of the customer.

Integrated solution for website,

E-Commerce store and mobile app,

which is easy to use and beautifully

designed with optimal UX.

Auto-scaling. high-performance

E-Commerce store is able to handle

massive traffic increases during peak

seasons.

High PerformanceSeamless IntegrationFuture-proof Solution

Case Study: Anki

How Anki sent its digital strategy into Overdrive with AOE and Magento

The Challenge: Creating optimal User Experiences

Anki’s goal was to make artificial intelligence accessible to everyone, and to bring

consumer robotics into everyday life. Its products are designed to make it as easy as

possible to pick up and play.

For example, the only thing players need to do to get started with the company’s

Overdrive battle racing system, is to open the box and build their track. Everything

else is handled by the Overdrive app, from getting you connected, to teaching you

gameplay, so you can start playing immediately. It’s effortless by design.

In order to deliver an equally optimal user experience for its global digital services,

Anki needed a seamless solution for its website, E-Commerce store and mobile app,

each of which had to be easy to use with beautiful design, while delivering top

performance. And, as a holiday-focused business, Anki’s E-Commerce store needed to

be able to handle massive increases in volume during peak seasons.

Tom Eliaz Director of Software Engineering

Anki, Inc.

Anki wanted a strong and easy-to-

use E-Commerce platform with a high-end

design. The combination of Drupal, Magento

and AOE was a great solution for us, as we

were building out our global business.”

ABOUT ANKI

Anki harnesses robotics and artificial

intelligence (AI) to bring consumer products

to life with unprecedented levels of

intellectual and interactive capabilities.

Founded in 2010, Anki creates consumer

experiences using cutting-edge technology

that was once confined to robotics labs and

research institutes.

DEPLOYED TECHNOLOGIES

LINKS

www.anki.com

www.aoe.com/anki

ADDRESS

Anki, Inc.

55 2nd Street, 15th Floor

San Francisco, CA 94105

USA

The Solution: Connecting Website, Store and App

Together with its solution partner, AOE, Anki opted for Drupal as its content

management system (CMS), and Magento for its E-Commerce platform. The solution

allowed users to switch from website to store and app without even noticing.

Magento took care of all E-Commerce requests, such as adding products to the cart,

managing the buying and checkout process, and controlling payment and fulfilment.

To have the same design for both the website and E-Commerce store, Magento directly

integrated all templates provided by Drupal using a bespoke importer module. To

ensure a seamless integration of website and store, including all buying data within

the buying process, Anki used AOE’s custom-built CartAPI Magento module, so

when a user put products into the cart and returned to the website, Magento loaded

all purchasing data into the website. In addition, the iOS and Android apps were

connected to the API module, so Anki users could buy products and virtual goods in

the app using the Magento E-Commerce platform without even going to the store.

AOE and its global team of over 250 people in five countries is a leading provider for Digital Transformation and Omnichannel E-Commerce

implementations based on Enterprise Open Source technologies. It has established a name as a leading provider for airport E-Commerce

solutions. AOE is responsible for the world’s leading Omnichannel Travel E-Commerce platform at Frankfurt Airport.

With its headquarters in Frankfurt and offices in San Francisco, Zurich, Dubai and Hong Kong, AOE has handled hundreds of implementations for

major global corporations, such as Frankfurt Airport, Lufthansa, Cisco Systems, Deutsche Telekom, Bosch, Sony and Commerzbank.

www.aoe.com Follow us: 1999-2017 Copyright by AOE

The Implementation: Tight Deadlines

The new digital platform and full E-Commerce functionality needed to be delivered

in three months to support the crucial holiday shopping season. To ensure that the

project met these tight deadlines, AOE used agile development methodologies and

continuous integration and delivery methods.

Ultimately, AOE delivered the project in time and on budget for a very successful

holiday season for Anki.

The Benefit: A seamless Solution

The use of powerful Open Source technologies provided flexibility to Anki, enabling

the company to produce new content and E-Commerce features frequently. The new

digital platform enabled Anki to continue its growth in the US and to ramp up its

international expansion in Europe.