case study

Rego’s attendance to registration ratio soars to 80% after upgrading with ON24

SITUATION‘No-frills,’ webinar program underperforms

Rego is a small, lean company that makes the most out of every

marketing dollar. Not long ago, the firm’s marketing team made a

strategic decision to upgrade to a full-fledged webinar program.

At the time, the company hosted Google Hangout sessions

for up to 200 viewers at a time. The format delivered valuable

information to receptive audiences at no cost. But the free

meeting platform was limiting. It lacked any customization

capability and provided no valuable analytics or marketing

automation integration or actionable steps for the sales and

marketing teams.

INDUSTRY Services and Consulting

ON24 SOLUTION ON24 Webcast Elite

SUMMARY Rego Consulting is the leading

Project Portfolio Management (PPM)

service provider. Rego is a small, nimble

organization that makes the most of their

limited marketing dollars. Not long after

launching their new ON24 webinar program

with HubSpot integration, attendance

jumped to a staggering 80% of registrants—

and their PPM services market share

continues to grow.

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SOLUTIONEase of use, brand customization, and content galore

Rego needed an intuitive webinar tool that could help reinforce

its leadership position, maximize marketing dollars, and deliver

ROI. They chose ON24 for its easy setup, customization features,

and the ability to create a bounty of engaging marketing content.

Plug and play: ON24 features one of the most user-friendly

webinar platforms available with an easily repeatable process

for successful webinar programs. This was a key component for

Rego. With a small and stretched marketing team, they needed

their webinars to be delivered as efficiently as possible.

Complete brand customization: For Rego, it was imperative that

their webinar platform reinforce their brand position as PPM

Expert Guides and thought leaders. ON24’s intuitive webinar

console allowed Rego to build a webinar console that integrated

directly with the other webinar marketing promotions. Social

media, e-mail, web, and digital marketing all integrated seamlessly

with marketing creative.

Content that keeps on giving: With limited marketing dollars,

Rego wanted to get the most out of every dollar spent. ON24 has

allowed Rego to repurpose webinars into other shorter webinars

and into other marketing content. Webinars provide content for

Rego to create white papers, blogs and other thought leadership

content.

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case study Rego Consulting

RESULTS80% attendance to registration ratio, growing market share

Calling ON24 one of their best investments ever, Rego placed

webinars at the center of their marketing strategy and they’ve

never looked back. The company’s new webinar program is wildly

successful, with ROI exceeding all expectations.

+ 80% attendance to registration ratio: Using the ON24analytics and the HubSpot integration that they did not

have previously, Rego is able to use ON24 to deliver

and measure relevant webinar content to their

viewers. And the results are staggering. 80% of people

who have registered for over 25 webinars have

attended those webinars. This far exceeds the industry

average of 42% (a number given to me by ON24).

+ On-demand webinars boost sales: For a company that

dominates its marketplace, the flexibility of live and on-

demand webinars have become a vital lead resource.

Customers share webinars with colleagues, and soon

new leads are requesting demos for their own teams.

+ 60% market share and growing: With new tools to take

advantage of cross-sell and upsell opportunities, Rego’s

upgraded webinar platform is helping the company continue

to see year over year growth. Delivering highly relevant

content in a branded console has allowed Rego to reinforce

its thought leadership position and bring timely information to

viewers. Rego has focused on delivering consistent content

rather than pushing a sales message in its webinars.

“ON24 is one of the best investments we’ve made.”

– STEVE WINCHESTER

VP OF MARKETING

REGO