case study e-commerce: 5.10.15

Case Study eCommerce:5.10.15.

www.i-systems.net

Case Study eCommerce 5.10.15.

5.10.15. brand is one of the biggestretail sales networks in Poland.It currently has more than 230stationary stores, where onecan buy clothes and accessoriesfor children.

Case Study eCommerce 5.10.15.

Cooperation with i-systems has brought a brand new online store.What is more, sales processes has been optimized and advancedintegrations, adjusted to its characteristics, has been created.

eCommerce challenges

eCommerce challengesThe first step towards new eCommerce system for 5.10.15. was businessand IT analysis of the company. The most important tasks has beenidentified, such as:

Creation of the new layout,according to ResponsiveWeb Design assumptions

WMS integration

Preparation of the integrationwith the logistic operatoron SAP platform

Creation of the cloud serverinfrastructure for evenmillion visits per month



Customer and product datamigration, as well as SEOmigration on i-systems software

Integration of sales channels withinthe idea of Omnichannel retailing

Creation of the advancedsales reportingand analytics module

Integration with the logistic operator

An integration with the logisticoperator on SAP platform hasbeen prepared. The integratorpasses logistic operator’s ERPprogram data on new orders.Then, after verificationand implementation, informationabout order status is sent tothe sales software of 5.10.15.



i-systems software is responsible for information exchange betweenbrand’s ERP programs and logistic operator.

Our system works in two directions:

Verification of the ordercorectness

Transmission of the order feedbackto the customer’s ERP program

ERP system integration

ERP system integration

The main feature of the new systemis a possibility to communicatewith ERP system on the basisof cyclic exchange of information.This integration is responsible for:- product management;- sales reports;- sales management.

Connection between eCommerce system and ERP passes data betweenWMS and logistic operator as well.

Cross-boarder sales

Brand-new eCommerce system is prepared to take orders from outsidePoland. Transactions are possible in 19 countries. Each country hasits own sales policy, and the new system is prepared for that as well.

Cross-boarder sales

Cloud hosting strenght

Tens of thousands daily visits on 5.10.15. website required dedicated cloudserver infrastructure. It allows adjusting resources to demands, decreasingand increasing them without any changes in hardware.

Cloud server for millions displays


5.10.15. website uses server types, such as workers, with the www (NGINX)and PHP (PHP-FPM) servers.

The average server response time in the perspective of 24 hours


Other virtual machines consist of:- data bases (MySQL) and theirsecurity backups

- load balancery (HAProxy)- static files cache server (Varnish)- application cache server (Redis)- mail server (Exim)- disturbed search server (Solr)

eCommerce analytics

Knowledge of sales is a basisfor company’s strategic decisions.Therefore, system for 5.10.15. haswell-developed businessanalysis function.

eCommerce analytics

eCommerce analytics

Sales reporting module allowsmulti-faceted order analysisin a specific amount of time.The module allows to analyzeorders by many different ways,taking into account the price,value, quantity, methodof implementation, and stateor country of your order.

eCommerce analytics

OmniChannel Retailing

The scale of the project, whichwas a new eCommerce systemfor 5.10.15. was so big that allthe work has been dividedinto several stages.



The first phase of realizationof the OmniChannel strategywas to unify the loyalty programboth in online and stationary salesand to create sales managementmodule. It allows to maintaina consistent pricing policyin all sales channels.

Entery into Omnichannel era – stage I

“The new platform provided by i-systems,based on the latest eCommerce standards,

is the starting point for our further cooperationand the beginning of full implementation

of the omnichannel strategy,we currently work on.”

Sebastian Moleda,COO at Komex


Other funcionalities, using multichannel idea, will be systematicallyimplemented. Further plans cover consistent compliant and returnpolicy online as well as offline.

Affiliative partners

5.10.15. has several affiliativepartners. Thus, a module thatenables integration with affiliativenetworks and flexible partnermanagement has been prepared.

Affiliative partners

Responsive Web Design

Designing the websiteon the basis of RWD solutionalso includes a brand-new visualidentity. It has been created basedon a set of best practices relatedto the visual identificationof the customer and is characterizedby the core values of the brand.



The new store automatically adjusts to the screen (according to mobilefirst rule). At first all the works has been focused on the store appearanceon the smallest devices, then the working area has been expanded.

New online store + much, much more

Modules and functionalities described above are only a fraction of the neweCommerce system created for 5.10.15. New online store also includesa preview of available sizes from the product lists, and expanded searchand filter option. Systems integration, which allows faster order deliveryhas been improved as well.

New online store + much, much more

Selected data

Selected data

Store availability on the level of 99,999%

Over 500 tasks completed before starting the new system

Over 900 changes in the main branch of the system

“Online sales channel grows dynamically – and so doour eCommerce needs. Online store is already perceived

as the element which completes traditional sales,and therefore is fits our multichannel idea perfectly.

It identifies the sales network.

The important thing for us during the process of choosinga new technological partner was that he had implementations

in Poland, constantly developed the system, guaranteed serviceresources and was able to connect online and offline world.

That is why we chose i-systems.”

Tomasz SulejewskieCommerce Manager at 5.10.15.

www.i-systems.net

Design and implementation: contellio.com

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case study e-commerce: 5.10.15

Technology