case study e-commerce: dalia
TRANSCRIPT
Dalia is an undergarment industry company that specializes in selling exclusive lingerie. It has an extremely wide selection of patterns, models and sizes. The company has been operating on the Polish market for over 20 years and has more than 80 partner stationary stores.
Case Study eCommerce
eCommerce challenges
Improving order serviceEnabling personalized shopping
Refreshing the interface of the store and adjusting it to mobile devices
Automatic control of inventory
Major eCommerce challenges
In swimwear category a possibility to create sets of available components has been introduced. A customer herself can choose a fitting type and size of the top and the matching bottom. In the wholesale store there is a possibility to select multiple sizes at the same time. Product gallery in the form of lookbook guarantees attractive presentation of the products available.
Innovative product sheet
Innovative product page
During the implementation, an opportunity to pre-order was introduced. This solution allows customers to order products, which are not introduced yet. The “pre-order” mark disappears when the products are introduced to regular sales.
Preorder
Pre-orders
In order to provide efficient execution of orders, an integration with Hermes SQL WMS has been introduced. A quick access to information means faster execution of orders, double data security, real control of the whole sale in one system, elimination of errors and reduction of costs associated with them.
An integration with Hermes SQL WMS
Automatic update of the warehouse states
The new store has a manager module for shipments, it greatly accelerates and facilitates the execution of orders. It is a module enabling transfer of data to the courier company without having to log on to the panel. The store administrator does not need to waste time on tedious addressing or copying data, and labels can printed automatically after sending letters to the courier.
Shipping Manager
The speed of delivery is of importance
The new store also provides the possibility of locating a stationary store which offers the brand products. Searching for showrooms is done using two options: entering the zip code or the city in which we want to find a showroom. All the stores with Dalia brand products are marked in the "Find a showroom" tab on an interactive map.
Location module
Location module
This solution guarantees unlimited access to your favorite store, regardless of the type of device used. Responsive web means better positioning and by this, grater number of potential customers. What is more, it is easier and cheaper to maintain and update such kind of website.
Responsive Web Design
Benefits of Responsive Web Design
Dalia is a company, that tries to dynamically respond to constantly changing eCommerce market conditions. A new system, which allows fast and efficient customer service, ensures wide access to the offer, and gives a possibility of personalized shopping, has been introduced. Two stores, first for retail sales and the second for wholesale operate under one brand.
The result of the implementation
The result of the implementation and future tasks
“With our full responsibility, we can recommend i-systems as
a contractor of modern, functional, responsive and aesthetic online
stores which use the best available solutions in this respect.”
Tomasz Włodarczyk Vice President at Dalia
Design and implementation: contellio.com
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