Case Study e-commerce: FASHION HOUSEOnline Shopping

www.i- stems.net sy

sywww.i- stems.pl

Case Study eCommerce: FASHION HOUSEOnline Shopping

FASHION HOUSE Online Shopping

FASHION HOUSE Group is a leading player in outlet shopping centres sector in Europe, and the biggest de-veloper and operator of such projects in Middle-East Europe and Russia.

FASHION HOUSE Online Shopping

FASHION HOUSE Group is a part of Liebrecht & wooD Group, and the first creator and operator of the e-com-merce platform in CEE region, built for the needs of offline shopping centre.

e-commerce challenges

E-commerce challenges

To prepare solutionssuitable for flash sales

To customize the solutionsto the Russian market

To add support for advancedproduct management

Flash sales as business specifics

Flash sales as business specifics

Flash Sales - a time limited sale is an effective marketing trend, aiming to increase sales. It facilitates product presentationsand gives an opportunity to modify the offer efficiently. Oneof the applied funcional solutions of the campaign is Lookbook.

Flash sales as business specifics

Lookbook is a presentation of the whole outfit, next to which particular elements of this outfit are displayed. When the product is unavailable is still visible, along with the automatic sign informing about its unavailability.

The customer can leave his or her e-mail adress and as soon as the productis available, system sendsan appropriate information.

The characteristics of the Russian market

The characteristics of the Russian marketTo meet the challenge of the geographically vast Russian market, the optimal solutions for invoicing and logistics have been applied.

The characteristics of the Russian market

Based on the customer’s zip code, the system shows different possibilities of delivery methods and costs, according to the package weight. It is also possible to pick up the packagein FASHION HOUSE Outlet Centre in Moscow, and this is the first step towards omnichannel strategy.

Other programming challenges of the Russian market are for instance: totally different data exchange system (API)at parcel delivery companies, local payment systems, as well as local social media.

Product management

Flash sales model requires an advanced product management tool. Among many solutions, when making purchasing decisions, it is worth paying attention to an interesting detail - size tables. Each producer has an individual size table. Currently, FASHION HOUSE OnlineShopping has products from over 100 manufacturers. Therefore,managing table can cause a lot of time-consuming work. However, a solution, which allows mass-assignment of the new sizes to theproduct of the given producer, has been prepared.

Product management

Growth directions and opportunities

Building e-commerce system is a begin-ning of the online expansion of FASHION HOUSE Group. There are also plans to use beacons and integrate them with dedicated mobile app. It will help custom-ers, for instance, to navigate through the FASHION HOUSE shopping centres and to search for the best offers.

Growth directions and opportunities

Customer’s opinion

Integration of the shopping centre with e-commerce is a pioneering and innovative project. Therefore, we decided to cooperate with a company that will pro-

vide us with dedicated solutions and full, flexible support in plat-form development. Team i-systems is able to clearly identify business needs and ensure their effective implementation

– says Piotr Kreft, Head of e-commerce at FASHION HOUSE Group.

www.i-systems.net

Call or write

+ 48 32 733 26 26

Sprzedaż: info@i-systems.net

Let’s meet!

Visit us to discuss your design

www.i-systems.net

i-systems Companywith Limited Liability Sp. Kul. Bojkowska 47, 44-100 Gliwice

Design i implementation: contellio.com

ext. 0 - Englishext. 1 - Salesext. 2 - Support Dept.ext. 3 - Administration