THE M. S. UNIVERSITY OF BARODA

POLYTECHNIC

JABONG.COM

CASE STUDY:

CREATED BY:

Ruchi M. Maurya

Roll no. 12352706

T.Y.D. 2nd IT

INTRODUCTION:• Jabong is one of India’s leading e-commerce stores

dealing primarily in apparel and fashion

• Jabong.com is young, vibrant company that aims to provide good quality branded products.

• Jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewelry and accessories.

HISTORY

• Started in January, 2012.

• Co-founded by Aruna Chandra Mohan, Praveen Sinha and Lakshmi Potluri

• Company launched Its first TV campaign in March 2012

• Jabong.com launched the India Online Fashion Week in 2014

PRODUCTS

• CLOTHING

• FOOTWEAR

• WATCHES

• ELECTRONIC PRODUCTS

• ACCESSORIES

• SPORTS

• HOME APPLIENCIES

MODELS FOLLOWED BY JABONG.COM

• Inventory Model:In the inventory model, products are availed from

various brands and stores in the jabong warehouse

• Manages marketplace model:In the managed marketplace model, Jabong doesn’t

keep the inventory but takes care of service and returns for the consumers.

PRODUCT QUALITY RANKING

SERVICE RANKING

PRODUCT ORDERED

MODELS FOLLOWED BY JABONG.COM

• Inventory Model:In the inventory model, products are availed from

various brands and stores in the jabong warehouse

• Manages marketplace model:In the managed marketplace model, Jabong doesn’t

keep the inventory but takes care of service and returns for the consumers.

PAYMENT METHODS:• Visa• Master Card• Net Banking• Cash On Delivery

ADVANTAGES

• WIDEST ASSORTMENT OF PRODUCTS WITH 750 BRANDS

• FASTEST DELIVERY

• HIGH QUALITY CUSTOMER SERVICE

• FLEXIBILITY PAYMENT OPTIONS

• CUSTOMIZATION AND INNOVATIONS

• FREE SHIPPING

DISADVANTAGES

• DO NOT TEST THE PRODUCT BEFORE BUYING

• WORRY ABOUT FRAUD WITH CREDIT CARDS PURCHASES

• COMPLEX ONLINE SHOPPING PORTALS

• LACK OF COMMON TAXATION RULES

THANK YOU