Spotify’s marketing team responsible for social media is scattered across four continents,

manages more than 50 social media profiles and, until recently, utilized multiple

platforms to manage their networks. After observing ine�ciencies in their social strategy

and tiring of more cumbersome tools, the Spotify team wanted a solution to streamline

their entire operation, foster collaboration and provide needed analytics and insights.

Now, a global partnership with Sprout hits all the right notes.

Spotify + Sprout Play a New Soundtrack on Team Collaboration, Social Analytics

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

CASE STUDY

Spotify encountered problems faced by many enterprise

organizations—increasing size and a global structure challenged the

implementation of a holistic social strategy. Major issues included:

• Disparate Apps & Tools: Dozens of profiles were managed with

di�erent tools, websites and platforms—each team spoke a

di�erent social language.

• Geographical Barriers: The social team is spread around the

world and it was often challenging to coordinate e�orts and

communicate internally.

• Unaggregated Analytics: Inconsistent analytics made it di�cult for

the team to identify which social profiles and tactics best resonate

across global audiences.

Out of Rhythm: A Common Social Situation

Organizationally, Spotify’s marketing team consolidated all social

media management into the Sprout platform to encourage

collaboration and create a more e�ective workflow. The team

used Sprout to:

Quick Facts

Year Spotify Launched

2008

• Establish Voice: Established a consistent social voice for the

Spotify brand that is carried through all social channels and

resonates with global customers.

• Create E�ciencies: Gained time and content e�ciencies by

scheduling posts across multiple social profiles, networks and time

zones simultaneously.

• Increase Oversight: Improved management’s oversight into the

global social media team’s activities—regardless of where they are

located around the world.

A More Sound Social Strategy

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Users Worldwide

24M+

Countries

28

Spotify O�ces Worldwide

17

Analytics are important for Spotify, so they tapped into Sprout to

maintain all metrics and keep social data in one place. The team

uses Sprout analytics to:

• Systematize Reporting: Develop consistent reporting across social

managers, o�ces and countries.

• Track Improvement: Set benchmarks and track progress to reach regional

and global objectives.

• Measure Success: Identify successful marketing tactics and social

media profiles.

• Realign Based on Performance: Adjust time and resource allocations

based on well-performing profiles.

Facebook Pages Connected in Sprout

30

Monthly Tweets Tracked

130K

Monthly Facebook Messages Tracked

160K

Twitter Profiles Connected in Sprout

16

Highlights

• Tracked more than 300,000 incoming social messages a month and

increased insight into which of those require response.

• Consolidated management of more than 50 social profiles into one

comprehensive platform used by social managers around the world.

• Enabled management and teams to see snapshots of all social media

activity and metrics in one easy-to-use platform.

• Reallocated funds after using analytics to identify that certain social

profiles did not resonate with customers.

• Determined which marketing initiatives were successful and invested

more time and resources to support and replicate their best e�orts.

In a matter of months, Spotify improved collaboration and

amplified their social engagement around the world. Major

milestones include:

On Repeat: Results that Streamline Social

Learn how Sprout can help centralize your social e�orts and

increase your brand engagement at sproutsocial.com