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OverviewThe Current State of Organic Social

Media•Using Data to Improve Your KPIs and ROI

•Facebook By the Numbers

•Facebook Marketing Tips and Trends

•Q & A

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#adrollwebinar @SproutSocial @AdRoll

Andrew CaravellaVP of Marketing

Sprout Social

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Demographic Time & Date Content

Use Customer Data to Improve ROI

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Demographics & TargetingUnderstand who your audience is to target and

optimize distribution for shares.

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#adrollwebinar @SproutSocial @AdRoll

Questions to Consider:

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Timing & TargetingFocus your posts during times that

your audience is engaged and interactive.

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#adrollwebinar @SproutSocial @AdRoll

Community Events: What outside events or conferences are starting conversations?

Audience Engagement: When is your audience reaching out for information?

Time of Share: When is your audience actively sharing your content?

Questions to Consider:

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Relevant ContentDetermine which content is

performing best to adjust your strategy accordingly.

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#adrollwebinar @SproutSocial @AdRoll

Interests of My Community: What is our audience talking about and how can we join the conversation?

Hashtags Being Used in Conversations: What outside trending topics resonate with my audience?

Topics Frequently Mentioned: What is my audience interested in when they reach out to me?

Questions to Consider:

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Facebook by the Numbers

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About Me

Director, Content Marketing, AdRoll

A former designer and creative director. Gregory’s writing has been published in a number of publications including: The BBC, VentureBeat, YahooFinance and Entrepreneur.com.

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This report summarizes our in-depth review of over 55,000 campaigns, which served

over 37 billion

impressions.

(46 times more than last year)

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Facebook at a glanceReach 1.49 billion global monthly active users up 13%

Mobile Reach 1.3 billion global monthly active users up 23%

Advertising Revenue up 43%

Mobile Ad Revenue up 74%

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Facebook Ad FormatsDesktop Ad Formats Mobile Ad Formats

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YOY Increase in Facebook Spend by Industry

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Adding Facebook to Retargeting Doubles Reach

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B2B is Embracing Programmatic

- B2B used Retargeting on Facebook for content marketing and as a way to increase social engagement.

- B2B CTRs increased by 140% and ASPA increased by 60%

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Retargeting Lifts Globally, Across Industry

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Call to Action FunnelFacebook CTRs increased 2.84x when adding a CTA.

Branded ads to bring awareness

Incentivized CTAs, ‘Free Shipping Today’, ‘Free Trial’

More urgent CTAs, ‘Buy Now!’, ‘Last Day of Sale’

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Get the Right Facebook Strategy

Know Your Audience Review and ReviseCreate Ads (and posts) that are

relevant

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#adrollwebinar @SproutSocial @AdRoll