Casie HartmanErin HampeAsiana GilchristKathryn KehoeOlivia Carabello

Accounting

• Income statement

- Total net income: 5,807,000 to 6,824,000

• Balance sheet

- Assets more than double

• Statement of cash flow

- Net investing cash flow

- Depreciation and amortization

Risks and Challenges for Coca-Cola

• Obesity and inactive lifestyles

• Water quality and quantity

• Evolving consumer preferences

• Competition

Coca-Cola Finances

• Revenue remains nears constant $21 million in the past years

-Always increases in small but steady increments

• Reasons for profit-Very large market and brand

recognition-Transactions with other

competitors-Dr Pepper Snapple

Group

If I were an Investor…

• Would invest – Steady yet increasing revenue

– Transactions with other competitors

– World Wide Market

• Key competitors: Pepsi and Cadbury Schweppes

• Overall Competitive Strategy–Focus on the Market

• Needs of consumers and franchise partners• Get out into the market• World view• Execution• Curiosity

Management

Management

• Mission: Enduring.– To refresh the world– To inspire moments of optimism and happiness– To create value and make a difference

• Vision: what needs to be accomplished for growth.– People– Portfolio– Partners– Planet– Profit– Productivity

Management and Information Systems

• Information needed to operate-Current market share-Consumption rate-Consumer tastes-Where the products are

demanded-Competitors

• Technology-An enterprise resource planning

software-Timekeeping and routing

application

Supply Chain• Coca-cola produces concentrates,

bottling partners manufacture, package, and distribute

• Began delivering to Wal-Mart warehouses in 2006

• Acquired North American operations of Coca-Cola Enterprises in 2010

Information Systems

• Focused on identifying and improving performance

• Stores data on microfilm• New digital management system used to

organize archival information

Marketing Strategy• Selectively broaden the family of beverage

brands to drive profitable growth.• Serve customers with creativity and

consistency • Direct investments to highest potential areas

across markets.• Drive efficiency and cost-effectiveness

everywhere

Coca-Cola’s Brand Equity

• Corporate logo recognized worldwide• Brand loyalty

-Keeping consumers satisfied • Soda markets: nationally and

internationally