8/4/2019 Casos reales exitosos usando Facebook: Instituto Europeo Di Design

1/3

Ngzb{wfsfdh Cnsb Swrg

Jb{dndg` Hn{cn) On{lbwfdh) Fswfwrw` Br{`}b` gf Gbsfhd) Ong{fg

FSWFWRW@ BR[@]B@GF GBSFHD) ONG[FGC`o}ndv Knclh{`rdg

Bi Fswfwrw Br{`}b gf Gbsfhd) }{bsbdwb bd Fwnifn) Bs}nn v

K{nsfi) nk{f sr bscrbin bd Ong{fg bd >667$ Bi FBG Ong{fg

wfbdb rdn no}ifn hnon gb cn{{b{ns) cr{s`s gb }`swh{ng`)

oswb{bs v cr{s`s gb zb{nd ~rb nkn{cnd w`gns ins {bns

gb gfsb v c`ordfcncfd v ni{bgbg`{ gb rd wb{cf gb srs

nirod`s s`d bqw{ndeb{`s$

@kebwfz`s

Gbsgb jdnibs gb ;==8 bi FBG Ong{fg wfbdb sr ]hfdn bd

Jncbk``l) rd }b{ji }kifc v h{nwrfw ~rb ib }b{ofwb

n ins bo}{bsns c`o}n{wf{ srs ncwfzfgngbs v }{`grcw`s

c`d i`s rsrn{f`s gb Jncbk``l$ Bd srs gb}n{wnobdw`s gb

on{lbwfdh v gb c{bnwfzfgng anv rd h{r} gb }b{s`dns

~rb bdsbhrfgn rb{`d rsrn{f`s orv ncwfz`s bd Jncbk``l

v }bdsn{`d ~rb }`g{n nvrgn{ibs n nrobdwn{ in

{b}rwncfd ordgfni v bi nw{ncwfz gbi FBG Ong{fg) v ns

nrobdwn{ bi dob{ gb onw{crins$ Rd `kebwfz cbdw{ni

b{n }`gb{ iibhn{ c`d }{bcfsfd ni wn{hbw }n{n cngn cr{s`

hbdwb bdw{b >8 v ;; n`s }n{n ins cn{{b{ns v gb ;> n 3=

n`s }n{n oswb{s$

Bsw{nwbhfn

FBG Ong{fg d {bcr{{f n dfdhrdn nhbdcfn }n{n in cno}nn

~rb indu bd ;==1) sfd ~rb rwfifu sbdwfg c`od v

ins {bc`obdgncf`dbs ofsons gb Jncbk``l) ngbos

gb n}{`zbcan{ sr ld`x/a`x bd gfsb v }rkifcfgng$

[bsrobd Bebcrwfz`Cifbdwb5

@kebcwfz`5 Nrobdwn{ in {b}rwncfd

ordgfni v bi nw{ncwfz gbi FBG

Ong{fg }n{n nrobdwn{ bi dob{ gb

onw{crins

S`ircfd5 Ndrdcf`s bd Jncbk``l

abca`s n obgfgn sbhd bi wn{hbw gb

nirod`s bi wf} gb cn{{b{n) os rdn

]hfdn gfdofcn }n{n jgbifun{ibs

[bsriwng`s5 Bi dob{ gb nirod`s

~rb c`d`cf ni FBG Ong{fg n w{nzs

gb Jncbk``l nrobdw >28 }`{ cfbdw`

bd w{bs n`s v bi FBG Ong{fg wfbdb

22$=== nds sr}b{ngn s`inobdwb

}`{ in Rdfzb{sfgng gb @q`{g bd bi

ordg gb in bgrcncfd sr}b{f`{ bdBr{`}n$ Rdn cno}nn bd Jncbk``l

d bs s`inobdwb hnswn{ bd }rkifcfgng$

Bs nk{f{ rdn }rb{wn h{ndgb n in

bo}{bsn v gben{ ~rb in hbdwb bdw{b)

gfcb Jb{dndg Hn{cn) [bs}`dsnkib gb

On{lbwfdh gbi FBG Ong{fg$

C`d i s ndrdcf`s) iibhno`s n drbzn hbdwb ~rb }{`knkibobdwb sban{ jnd gb drbsw{n ]hfdn$ C`d rdn ]hfdn ncwrnifungn) gfdofcnb fdwb{bsndwb) iibhno`s n wbdb{ os jnds gb j`{on s`cfni) n w{nzs

gb {bc`obdgncf`dbs) v sb c{bn rdn ibniwng c`d in fdswfwrcfd$

8/4/2019 Casos reales exitosos usando Facebook: Instituto Europeo Di Design

2/3

Ngzb{wfsfdh Cnsb Swrg

Bo}buno`s wbswbndg` w`gns ins gfb{bdwbs

zn{fnkibs ~rb }`gno`s c`dw{`in{) c`d }b~rbns

}{rbkns ~rb bznirno`s }n{n gbjdf{ co rsn{

ins `}cf`dbs gb wn{hbwfdh gb ondb{n os bjcnu

{binwn Jb{dndg` Hn{cn) {bs}`dsnkib gb On{lbwfdh$

]`{ bebo}i ) ~rfsfb{`d nzb{fhrn{ sf in hbdwb s`iwb{n

` bo}n{bengn bswn{n os fdwb{bsngn bd cr{sn{

oswb{s$ Gbscrk{fb{`d ~rb bi Cifcl Wa{`rha [nwb }n{n

ndrdcf`s gb oswb{s b{n bi ofso }n{n s`iwb{`s ~rb

}n{n bo}n{beng`s) }b{` }n{n orcans `w{ns zn{fnkibs)

n}{bdgfb{`d n rwfifun{ zni`{bs ~rb nrobdwnknd bi CW[$

]n{n cngn cno}nn ancbd g`s w{bs ndrdcf`s }n{n bi

ofso }{`grcw }n{n zb{ crni rdcf`dn obe`{ }`{

bebo}i ) cri gb ins g`s fohbdbs rwfifungns bs in osnw{ncwfzn }n{n ~rb in hbdwb }fdcab$ Wnokfd) ancbd

rd ndrdcf }n{n rd wn{hbw hbd{fc v `w{ ) ni ~rb ib

gbswfdnd os }{bsr}rbsw ) }n{n in hbdwb ~rb gfcb

fdwb{bsn{sb }`{ bi gfsb $ ]`{ bebo}i ) }rbgbd gf{fhf{

rd ndrdcf ~rb }{`o`cf`dn rd Oswb{ gb ]rkifcfgng

v C`ordfcncfd n ins }b{s`dns n ~rfbdbs ib hrswnd

}hfdns bd Jncbk``l gb nhbdcfns v bswfznibs gb

}rkifcfgng$ Ns ob nsbhr{` gb ~rb w`gns ins }b{s`dns

gbi wn{hbw os nd zbd ofs ndrdcf`s v i zbd os

zbcbs) c`obdwn$ Bi FBG Ong{fg an rwfifung os gb 7=

}rkifcfgngbs gfb{bdwbs$

I`s ndrdcf`s s`d si rdn }nwn gb in bsw{nwbhfn gbi

FBG Ong{fg c`d Jncbk``l) rdcf`dnd c`derdwnobdwb

c`d rdn ]hfdn orv gfdofcn$ Rwfifuno`s }rkifcfgng

}n{n c`dsbhrf{ drbz`s nds v hbdb{no`s rd h{nd

cnrgni gb fd`{oncfd bd in ]hfdn gb Jncbk``l gbi

FBG Ong{fg }n{n jgbifun{ibs) bq}ifcnd$ Ngbos gb

d`wfcfns s`k{b in fdswfwrcfd) bi FBG Ong{fg crbihn

fd`{oncfd gb }{`vbcw`s gb srs nirod`s) gb ins

c`o}nns c`d ins ~rb c`ink`{n$ Ngbos `obdwn rd

zb{gngb{ gfi`h c`d srs 22$=== nds) c`dwbswndg`

n srs }{bhrdwns b fdzfwdg`ibs n bzbdw`s$ C`d i`s

ndrdcf`s) iibhno`s n drbzn hbdwb ~rb }{`knkibobdwb

sb an{ nd gb drbsw{n ]hfdn) {bcnicn Jb{dndg $

C`d rdn ]hfdn ncwrnifungn) gfdofcn b fdwb{bsndwb)

iibhno`s n wbdb{ os nds gb `{on s`cfni) n w{nzs

gb {bc`obdgncf`dbs) v sb c{bn rdn ibniwng c`d in

fdswfwrcfd$

8/4/2019 Casos reales exitosos usando Facebook: Instituto Europeo Di Design

3/3

Ngzb{wfsfdh Cnsb Swrg

[bsriwng`s

In cno}nn bd Jncbk``l gf {bsriwng`s {}fg`s5

bd sr }{fob{ n`) >>)3 }`{ cfbdw gb i`s drbz`s

nirod`s c`d`cf bi FBG Ong{fg n w{nzs gbJncbk``l$ Rd n os wn{gb) bsb }`{cbdwneb sb

bibz n >1)> v bd `cwrk{b gbi ;=>= b{n ;6 }`{

cfbdw`$ Ngbos) crndg wfbdb rdn cno}nn ncwfzn)

in bscrbin gb gfsb gr}ifcn bi dob{ gfn{f gb

drbz`s nds bd sr ]hfdn$

Rdn cno}nn bd Jncbk``l d bs s`inobdwb hnswn{

bd }rkifcfgng$ Bs nk{f{) d rdn zbdwndn) sfd rdn

}rb{wn h{ndgb n in bo}{bsn v gben{ ~rb in hbdwb

bdw{b) nsbhr{n Jb{dndg`) ~rfbd zb rdn krbdn

{bincfd cnifgng/}{bcf`$ Gbjdfwfznobdwb) Jncbk``l

bs rd }fin{ gb drbsw{n }rkifcfgng v bs rdn k`in gb

dfbzb ~rb sb zn ancfbdg h{ndgb$ Bd bi c`dwbqw gb

in bgrcncfd sr}b{f`{ bd Br{`}n) si in Rdfzb{sfgng

gb @q`{g wfbdb os nds ~rb bi FBG Ong{fg$

]rdw`s Cinzb

Cnsfrd3=}`{cfbdw gbi`sbswrgfndwbs

c`d`cfb{`d ni FBG Ong{fg n w{nzs gb

Jncbk``l bd ;=>=) rd nrobdw gb >28 }`{

cfbdw bd w{bs n`s

Crndg biFBGOng{fgwfbdbrdncno}nn

ncwfzn) gr}ifcn bi dob{ gfn{f gb drbz`s nds

Gbjdfwfznobdwb)Jncbk` lbsrd}fin{gb

drbsw{n }rkifcfgng) gfcb Jb{dndg Hn{cn)

{bs}`dsnkib gb on{lbwfdh gbi FBG Ong{fg$

Bi Jrwr{`

Sf kfbd na`{n bs fo}bdsnkib gben{ gb }rkifcfwn{

bd Jncbk``l) bi on{lbwfdh `difdb bsw bd }{`cbs`

gb bz`ircfd c`dswndwb$ Ancb rd`s n`s) w`g bi

ordg bswnkn bd Ovs}ncb v na`{n w`g bi ordg`

bsw bd Jncbk``l$ N i obe`{) bd w{bs n`s) bsw`

cnokfn{) gfcb Jb{dndg`$ ]b{ ofbdw{ns rdcf`db)

sbhrf{bo`s rwfifundg Jncbk``l) nsbhr{n$