8/4/2019 Casos reales exitosos usando Facebook: Random House Mandadori

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Kjkcpl ̀p{flhnh}ev

VEBM@C D@[^K CEBMEM@VHVebm`c D`{~k C`bmem`vh k~ {b` mk l`~ iv{p`~ kmh}`vhelk~ cå~ hcp`v}eb}k~ mk

le lkbi{e k~peõ`le" ^k `vcþ ivenhe~ e le {bhþb mkl ~kll` kmh}`vhel Vebm`c D`{~k

x le vkqh~}e C`bmem`vh, lãmkv kb H}elhe" Vebm`c D`{~k C`bmem`vh n{kb}e n`b }vk~

mhqh~h`bk~ ik`ivåane~: K~peõe, Ecèvhne mkl ^{v x Ecèvhne mkl B`v}k"

@fjk}hq`

]ve~ kl lebzechkb}` el ckvnem` mk le ~eie “]vehnhþb–, n`cp{k~}e mk }vk~ lhfv`~

k~nvh}`~ p`v ^n`}} Yk~}kvklm u{k f{~neb llkiev e l`~ em`lk~nkb}k~ mk kb}vk 5=

x 6? eõ`~, kl `fjk}hq` pvhbnhpel mk le necpeõe mk Vecm`c D`{~k C`bmem`vh

kve hcp{l~ev le~ qkb}e~ x, el ch~c` }hkcp`, nvkev amklhzenhþb n`b le ~eie"

^`l{nhþb

Mk~p{è~ mk le nvkenhþb mk {b pkval púflhn ̀ mkl lhfv ̀ x kl mk~evv`ll ̀ mk {be

eplhnenhþb n`b {b `vce} ̀~hchlev el mkl j{ki ̀“]vhqhel _{v~{h}– peve l`~ ~ki{hm`vk~

mk le ~eie, Vebm`c D`{~k C`bmem`vh mknhmhþ nvkev {b n`bn{v~ ̀ peve f{~nev kl

v`~}v ̀u{k epevknkvãe kb le p`v}eme mkl úl}hc ̀lhfv ̀mk le }vhl`iãe" _eve k~}e ennhþb

~k nvkþ {b chnv`~h}h ̀ n`b kblenk~ mhvkn}`~ e Aenkf``g peve ikbkvev hb}kvennhþb

kb}vk l`~ eb~ x n`b~ki{hv e{ckb}ev kl búckv ̀mk qh~h}e~ el ~h}h ̀ykf"

Vk~{l}em`~

E }veqè~ mk le eikbnhe mk cevgk}hbi x p{flhnhmem fevnkl`bk~e Mhih}el ^kkm ~k nvkþ {be necpeõe

mk p{flhnhmem lleceme “U{hkv` ~kv p`v}eme–" Le p`~hfhlhmem mk vkelhzev {be necpeõe ~kickb}eme

p`v nh{mem, ~kt` x kmem ~k n`bqhv}hþ kb {b e~pkn}` {bmeckb}el peve n`b}v`lev kl pvk~{p{k~}` x

`p}hchzev le ennhþb"

# Kb }vk~ ck~k~ cå~ mk 5"??? pkv~`be~ kbqhev`b ~{ `}`iveãe x kl

chnv`~h}h` vknhfhþ cå~ mk ;"??? qh~h}e~ mhvkn}e~ mk Aenkf``g" ]`m`

k~}` ~k n`b~hi{hþ n`b {b pvk~{p{k~}` hvvh~`vh` kb n`cpevenhþb

n`b n{elu{hkv necpeõe mk ckmh`~ {kve mk hb}kvbk}"

# Kb k~}e ennhþb mk p{flhnhmem ~k n`b~hi{hþ {b p`vnkb}ejk

~{pkvh`v el 6?+ mk n`bqkv~hþb $vkih~}v` kb fe~k mk me}`~( ivenhe~ el nlhn mk nelhmem `f}kbhm`

e }veqè~ mk le chnv`~kickb}enhþb"

# N`b cå~ mk 1? epevhnh`bk~ kb pvkb~e x }klkqh~hþb x 5?9 p{flhnenh`bk~ kb Aenkf``g, le pv`c`nhþb

mkl lhfv ̀{k }`m ̀{b èth}`, n`b {b V@H en`vmk n`b le hbqkv~hþb vkelhzeme"

Le hmke mk le necpeõe

 x ~{ nvkenhþb de ~hm`

f{kbe x `vhihbel"

Le chnv`~kickb}enhþb

k~ le nleqk"–