celum imagine 3 business.media.platform

BUSINESS. MEDIA. PLATFORM.

www.celumsolutions.com

celum IMAGINE 3BUSINESS.MEDIA.PLATFORM.

Digital Data in Communication, Sales and Documentation.Use, edit, administrate, distribute and integrate.

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BEYOND IMAGE MANAGEMENT


Public RelationsMarketingPhoto-StudiosSales

AdministrationEvent ManagementDTPCatalogue-Management

ImagesPhotosGraphicsFontsDesignsSubjects

Press-ReleasesPresentationsPowerPointPDFVideoAudioDrawings

AccessSendDistributeTeam-up

EditArchivateIntegrateInterchange

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Company Portrait– Facts & Figures Founded in 1999 as a technically oriented online

communications service provider Since 2000 Provider of web-based Standardsoftware

based on J2EE Since 2002 Development of celum IMAGINE 25 employees Totally equity based financed / 100% property of

founding partners Clients & Partners – fast expansion on a global scale Exp. Sales Turnover 2006 ca. 2,8 Mio EUR

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Company Portrait – Business Units & Core CompetencesBusiness Unit celumsolutions Standardsoftware celum IMAGINE CTI (Consulting, Training, Integration) product embedded

Professional Services J2EE Applications Coaching (Spring & Hibernate)

Design Laboratory werk3KOM Independent Competence Center in Digital Sales-

Optimisation and User Interface Technologies Leader in Dynamic Flash (AS2), Web-Standards (AJAX,

XHTML, XDHTML, XML, etc.) and Optimisation of Online Communication



celum IMAGINE 3Overview

Decisive is not only the technical feasability but also the quantifiable success through the implementation in the organisation

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Overview – The Challenge High „Value“ of individual files – for example purchased and

licensed images – high collateral costs or maladministration Complex handling due to giant data amounts. „Data-Logistics“ of those objects to external users is

complicated – E-Mail invalid, physical distribution expensive In PowerPoint critical company information is stored – and

often also lost. Few Users work regularly on these data, but many Users

need to access them „from time to time“. Chronically overcrowded E-Mail boxes. High Costs due to the huge StorageNecessity etc.

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Overview – The Solution High acceptance among Users

Functionality in use Intuitive handling

Central media archive with browser as client Fast encounter through effective search Global access and distribution Photos, Images, Graphics Fast & Easy Every object stored just once – no mutations Optionally: complete integration in MS Office

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employeessubsidiariesagenciesclientspresspartnerssuppliers

Objects

Upload

Management

Distribution Retrieval

USER

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„Just-in-time“ – Target Media Assistent for Images Simply select:

Which application Which size Which sector

All technical processes are done by celum IMAGINE®

Images are automatically converted into the right resolution (DPI) and format (bmp, jpg, gif, tif, etc.)

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Focus USABILITY Windows-like interface with Drag&Drop and right-click Convenient and yet powerful search Simple administration through departments – Less

workload for the IT Preview of every single page in multi-page-documents Optionally: Integration of Uploadsystem in operating

system (OS) Automatic syncronization between celum IMAGINE and

local drive No client-software necessary

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Focus ADMINISTRATION Comfortable, permission dependent conversion for the

desired user purpose Intuitive mass-keywording and automatized META-Info

Import Automatic notification feature Time accurate access controlled on valid-to-settings Simple administration also for non-technicians Supports over 100 document formats, ICC Colour

Profiles and EXIF/IPTC.

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Focus INTERCHANGE & DISTRIBUTION Universal, multilanguage platform Runs on any desktop (PC & Apple) Folders, Objects and hermes® Object-collections can be

sent easily via Link by e-mail. PIN based access for „guests“ Use hermes® Object-collections as project-work-rooms

or mailing wallet. Powerful and intuitive permission management

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focus INTEGRATION Complete Microsoft Office Integration at the client Adobe PhotoShop and InDesign Plug-In Operating System Integration in Windows and MAC Extended Enterprise Application Integration (EAI) Concept Microsoft SharePoint Portal Server Integration Docking on LDAP/Active Directory User-directory. Extended XML-API as open interface to other systems

(CMS, ERP, DMS, Portale, etc.) Highest Security through multiserver and multizone ability. Local synchronization (smartDOWNLOAD)

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UserManagementSystem

WorkflowManagementSystem

WebshopSystem

QualityManagementSystem

Corporate-portal

DocumentManagementSystem

Product-DataManagementSystem

ContentManagementSystem

EnterpriseRessourcePlanningSystem

XML-APIexchange ofimagesobjectsmetadatauser informationpermissions

processesstructure/status

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Usability in OrganisationsMarketing, Public Relations, Productmanagement, Design & Photography

Sales, Administration & Management

Maintenance, Logistics, Facility Management, Drawings-Management, clinical documentation

Documentation

Sales

Communication

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Marketing

MARKETING

PPT

PICTURE

PDF

PDF

PICTURE

TEXT

AGENCY

TRADER

EMPLOYEE

MANAGEMENT

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Public Relations

PRESS DEPARTMENT

PICTURE

PDF

PDF

PICTURE

PRESSMANAGEMENT

PHOTOS

CLIPPINGS

PHOTOS

RELEASE

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Productmanagement

PRODUCT MANAGERWEBSITE/SHOP

PRESENTATION

CATALOG

AGENCY

MARKETING MANAGER

ENTERPRISE RESOURCE PLANNING

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Design & Photography

AGENCY

PHOTOGRAPHER

PROOFINGPHOTOSHOP INDESIGN

CLIENT

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Sales

PRODUCT MANAGER

DATA SHEETS SALES

PRESENTATIONS

FOLDER SALES

SALESPRINT OFFICE

AUTOMATICSYNCHRONISATION

NOTIFICATIONWHEN UPDATING

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Administration & Management

ASSISTANTPRESENTATION

MANAGEMENTPRODUCT MANAGEMENT

MARKETING

AUDIENCE

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Documentation in Maintenance and Logistics

1. PHOTOSERVICING ENGINEER 2. PHOTO 3. PHOTO

STATUS REPARATION STATUS AFTER REPARATION

LOGISTICS MANAGER

STATUS LOAD UNLOAD OPEN & STATUS

SERVICING

LOGISTICS

1. PHOTO 2. PHOTO 3. PHOTO 4. PHOTO

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Facility- and Real Estate Management

FACILITY MANAGER

LANDLORD

CONTRACTOR

PERMANENTDOCUMENTATION TENANT

PHOTOSNOTES

DOCUMENTS

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Drawingsmanagement & Construction

ARCHITECT

PDF CAD

ENGINEERON LOCATION

SEARCH

PLANNING OFFICECONSTRUCTION SITE

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Medical Use

DOCTORMEDICAL STAFF

BEGIN OF TREATMENT HEALING PROCESS COMPLETED HEALING PROCESS

PHOTOSNOTES

DOCUMENTS

1. PHOTO 2. PHOTO 3. PHOTO



celum IMAGINE Technologymodern, powerful, scalable, reliable & „comfortable“

The cost efficient Integration in complex ITenvironments.

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celum IMAGINE Technology The system

Developed in Java 2 Enterprise with Spring and Hibernate, medusa® in C and Delphi

Support of Oracle 9+, MS SQL Server, mySQL, IBM DB2 and Filesystem/DB; also mixed mode

Reliability SSL, Multizone-Server Mode and clean environment

Scalability Split and cluster in independent units

Integrability XML API for the complete „Remote-Control“ of all system

features and the integration in other software solutions (CMS, MS SharePoint, Oracle Portal, SAP, etc.)

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celum IMAGINE - grows with the demand of our clients

JAVA core- Application

Conversion Engine

StorageFilesystem/

DB

Scaled on the amount of users

Scaled on the amount of parallel image-processing-actions

Scaled on the amount of objects

latest J2EE Architecture

Image-Conversion Data-Storage

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Reliability and Scalability – example: serverPLUS

FIREWALL

INTRANET

INTERNET

DMZ

safe

very safe

Distribution Server

Webserver Converter Storage

Server

Webserver Converter Storage

serverPLUS



celum IMAGINE clientsare as distinct as the countries they are located in.

But one thing embraces them: the successful use of celum IMAGINE!

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Customers - Examples

Education & Public Sector

Financial ServicesIndustrial & Enterprise

Travel & Tourism

Transportation & LogisticsFood & Industrial Catering

Building & Construction

Lifestyle, Sports & Beauty

Technology & Communication

And: Kapsch AG, Stadtwerke Hannover AG, Österreichische Lotterien, Casinos Austria, Klafs, Österreichische Volkspartei, DocMartens, Avon Cosmetics, Sealed Air Corp and many more…

http://www.lenzing.at/lenzred/frameset.jsp

http://www.silhouette.com/en/index.asp

http://www.infoscreen.at/www/index.php

http://www.caritas-austria.at/index.html

http://80.240.229.144/sixcms/detail.php?template=startframeset&_lang=at

http://www.rlbooe.at/eBusiness/frontdoor3/0,6583,NA,00.html?site=1029084571550

http://www.ara.at/ara/001/FS.HTM

http://www.hotelbeds.com/corporate/index.jsp

http://www.knapp.at/unternehmen/index_deu.php

http://ads.schleswig-holstein.de/adclick.php?bannerid=43&zoneid=11&source=&dest=http%3A%2F%2Fwww.landesregierung.schleswig-holstein.de&ismap=

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Reference Project International MarketingClient

Silhouette International AG / Adidas Eyewear1600 employees

Focus International Marketing

Project Connection with AS400 and E-Business Application to integrate

thousands of international dealers

Client statement „celum IMAGINE enables a consistent administration and distribution

of all our important data - the multifaceted application assures the investment in the long run!“Mag. (FH) Elisabeth Kneidinger, Marketing

http://www.silhouette.com/en/index.asp

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Reference Project corporate wide implementationclient

voestalpine AG23.000 staff

Focus of use Image Administration and Documentation on corporate level

Project Integration in complete IT Infrastructure (LDAP, SAP, etc.) completed or

planned. 6500 active users.

Customer Statement „celum IMAGINE is for us our strategic tool to manage digital assets

beyond conventional documents. The modern architecture permits a seamless integration in our existing IT Environment and it is used as a basis for further projects.

Mag. Heinrich Sigmund, Public Relations

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Reference Project Public Relationsclient

Austrian Federal Railway inc.53.000 employees

Focus of Use Image Administration and Public Relations on corporate level

Project Double-server-system for an efficient use of bandwidth and a higher

reliability of press work. Anchored in the corporate IT environment through API and LDAP.

Clients statement „The whole public relations process passes through celum IMAGINE.

There is practically no more outgoing photo or PDF-file via e-mail or by express mail service!“Roland Eisenbeutl, Public Relations

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Reference project PRODUCTMANAGEMENTclient

Specialized Bicycle Components, USA240 employees

Focus of use International Marketing and Communication with global partner

network

Project Roll out on the whole global „Spezialized“ Community. Key-wording

in different languages

Client statement „We‘ve started using celum IMAGINE internationally. The enthusiasm

around the product has been fantastic!“Chris Mathews, International Marketing

celum imagine 3 business.media.platform

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