Design & print : drushcom 23316160 for Classic Group. For Private Circulation Only.

Editorial BoardChandini Maneesh Reddy- Property SBUU. R. Rathnakar - Distribution SBUChandresh - Retail SBUTapaswini Purnesh - Coffee SBUPrathibha H V Gowda - HR Division- with advice from Venkatesh S.

Annual issue - a recall

HOUSE BULLETIN OF CLASSIC GROUP Vol. No.17 - Sep 2011

Classic Kutumba

Due to many unforeseen circumstances 3 Quarterly Classic Kutumba in-house magazine could not be brought out. I was personally happy when many of our business associates who missed it, queried about its absence.

An year has passed with many good tidings all around the SBUs and the verticals which has been captured in this issue as a recall with crisp notes on it, along with visuals depicting.

My compliments to the editorial team comprising of : Rathnakar, Naveen, Chandini, David with advice from Venki (SV) for having stored and recalled all the information pertaining to the Group.

Hope you enjoy the recall!Do send in your feedback to consultvenki@hotmail.com

Good wishes from Classic Kutumba

PurneshManaging Director - Classic Group

“ an year has passed with many good tidings “

Classic Group6/1, Connaught Road, Bangalore - 560 052, India.Ph: +91 80 41235646 / 47 / 48 Email: info@classicin.com

cknowledging the fact that the counter sales personnel should be knowledgeable of the product they sell and be the help to customers to Achoose the right product, the entire team goes through learning sessions of

different product and companies.

The above depicts one such wine testing session when knowledge was imparted through the case study and game.

Successful participants were suitably recognized.

All the outlets of Not Just Wine & Cheese were spruced up and given a new look.

New look of retail store

RetailNew

s

Different facets of Late Dr. Venugopala Reddy -

a passionate human being, a sports man, an orator, a world traveler etc.

About our Mentor

Dr. Venugopala Reddy

2

y memory takes me back to starting of my relationship with Dr. Reddy 32 years back. We started as friends who influenced my brother to buy Devagiri Farms land in Davanahalli which was located very close to one of his school mates lands.M

In 1980, we became partners in one of the Hatchery project where all the responsibility of running this fell on both of us where I represented the company as official partner and Dr Reddy being an Govt official drove the business from background. I took his guidance at every level and that is where I learnt the way to negotiate, communicate and visualize business. He was always very aggressive, would think ahead and always planning the next step.

Till almost 1995 i.e. till he directly joined our business, he encouraged me from behind to take forward every business vision he had in real estate business . With the help of some of our family members and friends we were able to start investing in real estate in Bangalore and this vision, negotiating skill of his had helped us in real estate business today.

I have learnt lots of values in life from him. He was always polite, treated all staff with respect, did not hesitate to meet any one and negotiate deals, maintained good social relationship.

He always warned me if I was going wrong any where and also always took my opinion before he went ahead with any major decision. This absolute trust and faith in each other took us along infinitely .

We grow together as inseparable but as always the destiny will take us to where we are today.

I will cherish his memories and carry on with all the activities and vision he had set for us as a group.

D M Purnesh

Classic Kutumba regrets the sudden demise of Dr. Venugopala Reddy - Mentor and Chairman of the Group and places on record his valuable contribution in building the group. The Kutumba conveys its heart-felt condolences to Mrs. Saraswathi Venugopala Reddy and his family members.

My Father, The Leader who inspired.

My Father was a man who inspired. Everybody who interacted with him would feel inspired & reassured. He was a born leader & his leadership qualities brought him a long way, from the humble position of a veterinary doctor, to building a successful organization like Classic Group.

My father always valued human assets more than any other & everybody who worked with him felt inspired to Lead and be responsible. He was the strongest pillar of our organization. His absence created a huge void & imbalance in our lives, but when we look within our selves, he has left within us very strong principles & values. Principles of honesty & integrity, values that inspire us in building his vision of an organization of “included growth”. My father always believed in included growth. He has always guided people who worked with him, every long after they moved out of the organisiation. His generosity & willingness to help others has left a very strong good will for all of us.

I trust that the principles, values & goodwill he has left behind in us are our greatest assets, and we all together can make Classic group an inspired organization. He remains in us, always.

Memories of Dad,

My Daddy was one of a kind. He was fun, easy going and a riot to be with. He was very encouraging and always listened to our point of view and respected it. He had a amazing head for business. He was a brilliant strategist and a excellent planner.

He was very hard working and we often saw him work 16 to 18 hrs a day. What he did, he did with a lot of drive, dedication, gusto and panache. He was never afraid to take risks and had the confidence to bring the company out of any difficult situation. When situations became tough he often used to say "heavens won't fall, what is the worst that can happen?" and would go about resolving the matter in a Cool, Calm and collected manner. He considered Purnesh as his brother and was very protective of him and he loved him like his own. He had a lot of faith and trust in his staff, several of them whom he had personally handpicked and all of them were loyal to him and respected him tremendously.

During our childhood, our dinner time conversations very lively and filled with opinions as he would encourage us to read current events and also the editorials of a least 2 major newspapers

before coming to the table to eat. He was a very good husband who treated my mother as his equal and often concurred with her before taking any major decisions. He loved good food and good scotch. He loved classical music and Hindi film music and we would often hear him whistle to 60's and 70's hindi songs. He was good son, a loving brother and loyal friend. He was the best grandfather who pampered his grand children and gave them his full attention. He became a kid when he played with them.

He was my mentor and my best friend. I miss the long walks we would take together in the mornings where we had conversations about life, current events, a good book which each had read recently, happening in our business etc. He always believed in me and I constantly sought his advice on everything and valued his input and opinions immensely. He would call me every day no matter how busy he was. Losing him has left a big vacuum in my life and in Classic Group too. But his values will always remain with me and his constant encouragement of "Manju, you can do it" will always resonate with me in every Endeavour I undertake. I love you dad and you will always be a part of me. I feel very privileged and proud to be your daughter.

Manjula Reddy

3

- Naveen Venugopala Reddy

Yes! Pernod Ricard reached two mile stones at one shot! Twenty Million Cases in all and Ten Million Cases of Royal stag!! A great achievement indeed.

Hearty congratulations to Team PRIPL from Classic Kutumba!

Naturally there was celebration in Hyderabad @ Hotel Novotel when all the senior team of Pernod Ricard (India) Pvt. Ltd. was present - Mr. Param Uberoi Chairman & CEO, PR South Asia, Mr. G. S. Krishna, Vice President Sales and Marketing, to mention a few not to speak of the sales staff and Promoters' representatives of Southern Region.

Classic Alcobev was represented by Purnesh, Venkatesh Gowda, S. Venkatesh and Rathnakar.

There was good camaraderie, music and good food. The pictures aside will vouchsafe the aforesaid statement.

Twenty Million !!!! Two Million !!!!

4 5

Twenty Million !!!! Ten Million !!!!

My association With Dr. Reddy is almost Three Decades. From day one till his last day I saw him calm and composed right through.

When I came to Bangalore from my plantation to start the first generation business, he was instrumental to make my dream come true.

He had been a good strategist and achieved literally what he wanted in a systematic way. He had a readymade solution to all the hurdles that came on the way.

He had been a good mentor to me and I will cherish the memory of our association for the time to come.

Venkatesh Gowda - Director

As a entrepreneur : Dr. Reddy was a strategist. His cool and calm handling of the toughest situation is a good learning for all. This quality helped him to find a solution for any problem. A very aggressive entrepreneur who experienced success.

As a human being: Very lovable and friendly with all his contacts, be it office staff, friends, family members.

As a friend : He was remarkable. Loves to draw anyone into discussion on business, politics, movies or any subjects for that matter. Cerebrally he was very superior. One needs to be really smart to handle his arguments / views. A good evening with him will have the above as part of the menu.

SV (Venki)

My impressions on a 2 -year relation!7

Classic KutumbaCricket Fest 2011

TM

TM

CLASSIC PROPERTY

76

Classic Kutumba Cricket Fest has become bigger this year in the sense more teams participated. This is the fifth year in succession and as usual there was true cricket without spirit! Mutton chops was declared as the 'best item of the match' leaving behind the best man, the best bowler and others! There was fun and frolic to top it all!

Following is the quick update of the technical features of the match:

Participating Teams & CaptainPernod Ricard - Absolute : AvinashPernod Ricard - Stag Royal : SrikanthClassic Alcobev - Bangalore : ManjuClassic Alcobev UPC : Ramesh YajurvediClassic Retail & Synergy : ChandreshClassic Property : Raghu, Yashila

Umpires : Girish, Shivanna, Gurumurthi, Umesh, Ramesh, Devarayanaik

Referee : Avinash

Scorers : Arun, Manjunath, Joseph

Best Bowler : Manish of Classic Property Team : 6 wkts for 21 runs.

Best fielder : James of Classic Alcobev team : 5 catches / 2 stumping’s.

Best Batsman : Jagdish of Classic Alcobev UPC : 121 runs in three matches with 16 sixes.

Runner up: Classic Alcobev Bangalore

Champions: Classic Property

Commentators:English: Venkatesh Gowda, Purnesh, Venkatesh, AvinashKannada: Suresh Patil, Gurumurthi

Appreciation & Recognition:Rathnakar - for organizing the complete logistics.Chandni - for organizing the beautiful trophies.

Srinivas & Mahesh – office asst. for providing help to Rathnakar

Participating Teams

Inauguration of CRG

The new project on Kanakpura Road under the name Classic Vinyaas has been completed and handed over to the Customer.

This is a factory and warehouse for Shahi Exports, who manufacture and export ready-made garments in the International market. They are the No 1 . Export house of India. The Group is into manufacturing of a wide range of Men’s, Ladies wear, Kid’s wear. We hope to have further business from them in the future. 98

Property News

he inauguration of Classic Royale Garden was successfully held on 19th September 2010. It was a Tgrand affair where all the home owners, family and

well-wishers along with Classic Kutumba were present to make the occasion a very cherishable and memorable one.

The classic group staff was at its hospitable best, in their pleasing yellow shirts, welcoming the guests. There was a Homa and Puja held in the building. Some of the customers also joined in the Puja offering their prayers toward a new journey in their new home.

The chairman Dr. Venugopal Reddy and Managing Director, Purnesh addressed the gathering, which was followed by live classical music and lunch.

We would like to thank everyone who made this project a success.

Hennur Main Road

Many families have moved into their apartments after the

inauguration.

Property SBU participated in the Times Home Affairs,

Economic Times Realty Exhibition,SBI Home Fair, Property Fair in

Koramngala Indoor Stadium

CHPL received the Occupancy Certificate for Classic Royale Garden.

- Chandini ManeeshClassic Vinyaas

erries & Barrels isnt your average coffee outlet. We pride ourselves in being the first niche coffee & wine lounge in Bangalore. B

Every sip of coffee drank here is a speciality blend that has been cultivated to suit all pallets, and every bean is grown at our estates. One would never have to worry about bringing their kids, because our food and beverages are not restricted to the adults alone, but will have the children queuing up as well. With live cooking and food for the health conscious as well as the hearty eater, we'd be the one stop for anyone looking for the most exclusive wines & wine cocktails, best coffee, smoothies & Juices & a light snack! To top it all off, we are proud to announce the availability of speciality desserts which will

tempt even the most resistive of customers to savour the delicacies. The ambience is both modern and contemporary, incorporating features of our estate along with a fresh vibe thus catering to all ages and people from all walks of life. Our aim is not just to serve any coffee or wine, but for those interested to educate them about the complexities of both. With music nights and our lip smacking beverages Berries & Barrels is the first in its line of lounges that looks to give a new meaning to the saying, Food for Thought.

We pride ourselves in being the first niche coffee & wine lounge in Bangalore.

Was inaugurated by Mr. M R Jaishankar, Chairman & Managing Director - Brigade Groupalong with Mr. Kishore Chandra, IPS.

<<

11

Coffee News

SCAE Annual Conference & Caffè Culture 2010, in June 2010,

London.

The event focused on the themes of learning, sharing and

networking the SCAE 2010 conference was one of the "must

attend" coffee business events of 2010. The SCAE had brought

together leading operators from all over the world to share

their experiences and to explore the challenges facing the

coffee industry.

Annual conference of Speciality Coffee Association of Japan ~

SCAJ-2010 in September 2010, Tokyo.

Tokyo trade and conference to promote our speciality coffees. At an

exclusive cupping session organised by the Coffee Board of India, the

Robusta coffee once again proved to be the best in taste and cup

quality. Harley's Robusta has been awarded the Best Robusta in India

2010-2011.

Both the above events were represented by D. M Purnesh.

1. Best Robusta in India - 2010-11

2. Best Speciality Robusta - 'Robusta Kaapi Royale' - 2010-2011

3. Best Robusta in Manjarabad Region - 2010-2011

4. 2nd Best Robusta in Manjarabad Region- 2010-2011

5. Best Speciality Arabica-Pulp Sundried in Manjarabad Region-3rd Prize - 2010-2011

Harley Wins

Classic Synergy India Pvt ltd participates in

International jury chose Robusta & Arabica Coffees of Harley Estates as the winners in the following categories in ‘The Flavour of India, Fine Cup Annual Award 2011', conducted by Coffee Board of India.

10

Kabi alvidha na kehanaIt was a great farewell getogether very well put by Team PRIPL, beautiful and huge posters depicting Nishanth and Uttapa in imaginative roles like 'paa', ‘Sarkar’ et al. Some visuals are as above. Senior Classic Team was in attendance to bid farewell.

It was in Nishanth's regime that a new sales record was registered.

Classic Kutumba wishes them both all the best in their endeavors.

It was also a happy situation to welcome Avinash and Sandip to take over the mantel. Good luck to them too.

13

Team is on continuous learning and honing the skills

13

Manjula ReddyColorado, USA

Manjula Reddy is a Licensed Realtor in the State of Colorado USA. She had to go through a demanding and intense course work at a premier Real Estate school in order to fulfill the course requirements for licensing. She realized during the course that the Indian and American Real Estate Laws

and practices were very similar as both of them were emulated on the British system. Her on- the- job knowledge of Real Estate due to her role as Director of Marketing and Administration at Classic Properties, and the knowledge of the legal practices gained from mentor and Father Dr. Reddy added a lot of value during the course of the study. She secured 98.6% at the state level and 93% at the national level exams to obtain the

License. She is currently a Broker Associate at Colorado Future Real Estate - a firm based in Boulder Colorado. She continues to hold the position of Director of Marketing (overseas) here at Classic Group.

*****

Tapaswini Purnesh

Ms. Tapaswini enrolled into a 5-week course starting April 2010 at IIMB, called Management Program for Women Entrepreneurs. Here is her impression on the course: This course took woman through all

the requirements and basic courses that we needed to know to start our business. It was basically a 3 years BBM all fit into 5 weeks! We got tips from working professionals in that particular field be it Tax or banking or communication.

The aim of the program was to help prepare a feasible business plan, which would be the first step with all the required research for each individuals business.

It wasn't just the classes, but the main attraction was meeting 159 new people, of all ages, and each woman had a story to tell. Everyone from different backgrounds, different business ideas, and an age group varying from 20 to 65. Some already entrepreneurs with successful businesses and some who wanted to start off something on their own. It was a great place to network, and meet someone you could help or help you out with your business. At the end of 5 weeks, I can actually say I brought something back from that course. I got new ideas and learnt new tactics from my classmates as well as my professors.

*****

The master's degree in Coffee Economics and Science, organized and proposed by the Ernesto Illy Foundation, Trieste Italy. This was a condensed course of six months where we mastered the study on Bean to Cup. We had faculties from all over the world to takes through the course. We classmates were from ten different coffee growing countries.

This was an life time experience and I am proud to have scored 100% marks in many of the subjects.

*****

Shravan Tejas

The Classic Group strives to scale new heights and be the leader in all its business by providing Quality consistently thereby building Trust with its esteemed clientele

for a long term relationship.

Our Mission

TM

We are proud

Glad to share with Classic Kutumba and their business partners that Classic has received the approval from Trade Mark Registrar.

Chandini Purnesh - Director Property SBU & Maneesh Reddy - Financial consultant, Misys were married on 7th March 2011.

Classic Kutumba wishes the couple a happy married life

12

HR initiative

14

A new initiative of organising a HR session for all the members of Classic Kutumba under one roof was taken.The default date is 20th of the month.

It is a breakfast session when it is a sight to see the Kutumba Members in action, organising all the aspects of the session including a sumptuous breakfast.

Various topics of management & interpersonal skills are handled by the Senior members of kutumba and by outside faculties sometimes.

This initiative had paid rich dividends such as:a) Understanding each otherb) Realising the concept of "Kutumba”c) Internal networking for better productivityd) Opportunity is provided to all to present thus learning to

become a better presentere) learning to air and share the views boldly

There was a session on Success & Failure when many participants shared their experiences of Success & Failure.

15

Corporate Social Responsibility - in a small way

CSR

Classic Alcobev and in front of all our retails stores we ensured that new pedestrians path is laid and curbs painted.

We also have put effort to maintain greenery.

Naveen T V - Director, adds on:

Classic Group has come a long way in its success story. Every success has a story & is always laced with hard work & determination.

we always believe failing is not a sin, but not learning from it is Criminal. Its not the size of a team that matters, its the performance of the individual in the team that actually matters. Our advice for all the individuals in Classic kutumba is simple - "It never matters if you step on a stumbling block, what matters is how you made a stepping stone out of it", all good things start with the first step, so start today.

Executives representing PRI:Successful participants’ deserving holiday in Sri Lanka after their hard work

Srilanka

U.R. Rathnakar, Ramesh Yajurvedi, Siva Subba Rao, Sayabanna, Somashekara B, Pradeep M.V, Prabhakara S.A, Premkumar, Rajshekhar Godi, Basavaraj S.K, Jayashankar B.K, Chandresh, Rathankumar, Anand B Ainapur, Manjunath B.S, Chandra Shekar B M, Somshekar B.M, Suresh B, Manju M.