cgacc/aiea 2+2 session in sf

2011 Conference

Competition & Collaboration in the Global Transformation of Higher Education

2+2:Tapping Hidden Resources for International Student Recruitment

2/22/11

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Center for Global Advancement of Community CollegesUniversity of Cincinnati City College of San FranciscoNorthern Virginia Community College

Zepur Solakian Ron Cushing

JoAnne LowPaul McVeigh

2011 Conference


Workshop Outline

• Current Global Market Trends• 2+2 at University of Cincinnati • 2+2 at City College of San Francisco• 2+2 at Northern Virginia Community

College• Q and A

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• OECD and UNESCO have forecast the demand for international education could increase to 4m students by 2015 and to 6.4m students by 2025.

Growth in international higher education

Global Market Trends

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• Student enrollment into university-level education increased by more than 20% on average in OECD countries between 1995 and 2008 (Education at a Glance 2010, OECD 2010).

Market environment – secure demand growth


2011 Conference


• The world’s population is growing• Growing middle class• The global move to a knowledge-based economy• Capacity shortfall - domestic universities in many

countries are unable to meet demand of a growing middle class

• Funding shortfall - universities increasingly recognize the financial and cultural value of international students.

• Skills shortfall - governments and employers require higher level skills and talent to support economic growth.

• Increasing competition in labor markets

Factors driving growth


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IIE

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U.S Market Trends

• U.S. share has fallen from 28% to less than 20% in less than 10 years

• Recent healthy year-on-year increases (7-8%) mask the underlying problem

• Why?– Complex post-9/11 student visa to U.S.– U.S. education too costly– Competitors, such as Australia, UK and France,

increased market share during the same period– Canada, Spain and China “Newcomers” have

seen rapid growth– Decline in opportunities in U.S. for students

(Indian Market)

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National recruiting campaigns:

• Australia: “Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries

• Germany: “Land of Ideas“, DAAD has 64 offices worldwide

• France: Campus France has 100 Offices in 75 countries

• UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries

• United States: Lacks a coordinated national strategy, institutions recruit individually. But: Over 400 advising centers some in US embassies and consulates


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U.S Market Trends

2011 Conference


Ponder this!

Do we want to be globally competitive?

How can we use available tools/vehicles such as

2+2 to get there?

2011 Conference


University of Cincinnati

During 2008, UC signed its first undergraduate 2+2 and 2+3 articulation agreements with foreign universities.

In 2010 the decision was made to expand the 2+2 concept to U.S. community colleges with large international student populations whose students are focused on obtaining a U.S. Bachelor’s Degree.

The University of Cincinnati has recently implemented an aggressive University Strategic Enrollment Plan called UC2019. This plan calls for increasing international student enrollment by 1,200 (from 2,100 to 3,300). We are hoping that partnerships with U.S. community colleges can help us accomplish this goal.

2011 Conference



UC’s Evaluation Process for Indentifying Partners

• Proven track record of recruiting students with higher aspirations

– Large percentage of students matriculating to four year schools

– Students matriculating to quality schools– Currently have 2+2 programs in place (curriculums in

specific programs already in place; business practices established

• Has committed resources to program evaluation– Do site visits with partners– Tracks progress of students– Tracks experiences of students

• Has a quality International Services Office– Proper advising

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What do you need to make it work?• Infrastructure

– Senior Admissions Officer for Institutional Partnerships– Global Scholarship– TOEFL waivers for partners– Conditional Letters of Admission

• Identify programs and where you have capacity• Be committed to making changes• Understand it’s a long term commitment• Identify niche programs/services

- Co-operative Education- Architecture - Global Scholarship

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Why is UC using the 2+2 model?

• Helps identify and remove obstacles to enrollment of International Students

– Costs– Location– Timing

• Helps identify target markets for international student enrollment

– Diversity of student populations– Undergraduate students

• Helps with retention of international students– Arrive better prepared (English proficiency/cultural

adjustment)– Two years already completed

• Helps insure discipline-specific student pipe lines• Extension of our recruiting efforts

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Current 2+2 Agreements with U.S. community colleges:

Green River Community College (signed)

Northern Virginia Community College (in process)

Don’t forget your own university system–Raymond Walters College

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City College of San Francisco

• 2+2 at City College– Current plans

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Northern Virginia Community College

• 2+2 at NOVA– Current plans

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Q and AThank You!