chairs media business course 2015: discover the future of media … · 2019-01-30 · association...
TRANSCRIPT
The CourseDevised for key emerging talent (from 18 months to three years into their careers), whether from an agency, media owner or client advertiser company, this course can teach any delegate more about the increasingly vital and complex task of media planning. Delegates are divided into syndicates, each led by an experienced agency media planner and guided through the process by tutors who rank among the best strategic media talent in the UK.
The syndicates are all given the same live blue-chip client brief and have to devise a full media strategy, then pitch against each other to win the account. Delegates are simultaneously bombarded with some of the best presentations from the most interesting speakers in media and advertising today. Final pitch presentations are made to a senior panel of client, agency and media-owner judges, and for finalists, the brief’s client themselves. Every syndicate is given a full debrief upon their performance from the judging panel on the final morning.
Chairs Steve Hatch, FacebookPippa Glucklich, Starcom MediaVest Group Managing Committee Rosemary Michael MBE, Advertising Association Rachel Bristow, Sky Media Paul Carolan, 65Twenty Ltd Claudine Collins, MediaCom Matthew Hook, Carat Grant Millar, ZenithOptimedia Matt Teeman, Bloomberg Media Anna Watkins, The Guardian
The Grand Hotel, Brighton11-14 November 2015
Media BusinessCourse 2015: Discover the future of media planning
Pippa Glucklich and Steve Hatch Chairs
It is a condition of booking that the course fee must be paid prior to the course com
mencing. C
ancellations received before 30 Septem
ber 2015 will be subject to a 20%
administration fee (£455 + VAT). C
ancellations received after this date w
ill not be eligible for a refund but companies can substitute delegates at any tim
e.
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PLEASE U
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PITALS
VAT Registration No 238 5402 64
Since its inception more than 50 years ago, the Advertising Association Media Business Course has consistently delivered the best media planning training there is. It is unquestionably a very special experience for each and every participant; every year the course provides the strongest emerging talent from all parts of the communications industry with a unique and rewarding cross–industry learning experience. Run, devised and organised by industry leaders who make up the Managing Committee, the course delivers a thorough, modern perspective on the art, science and creativity of the changing media business through a stellar line up of speakers, as well as hands on experience of tackling a client brief.
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The
Gra
nd H
otel
, Brig
hton
, 11-
14 N
ovem
ber 2
015
ConvenorsMatt Teeman, Bloomberg MediaGrant Millar, ZenithOptimedia
SpeakersCraig Inglis, John LewisJames Murphy, adam&eveDDBRichard Eyre CBE, IAB and industry legend
Creativity is the ingredient that turns advertising into something capable of capturing the imagination of consumers and having an impact. To truly stand out in a world of over-exposure, brands need to be inspirational not only in their messaging, but in the channels through which they choose to communicate. Is the combination of inspiring brand propositions and creativity in media planning and execution at the heart of your pitch?
Syndicate JudgingTwelve leaders from all disciplines in the industry descend on Brighton to judge the syndicate responses to the client’s brief.
Convenors Rachel Bristow, Sky MediaMatthew Hook, Carat
SpeakersTim Lefroy, Advertising AssociationRory Sutherland, Ogilvy GroupFrances Ralston-Good, PHDDavid Wilding, Twitter
A good client brief is the key to the creation and delivery of outstanding media plans. In this session, the most experienced planning minds in the business will inspire you, as well as give practical advice on how to interpret a client brief and unlock the right strategic direction. A strong strategy will help make the hard choices you face easier. We have a great brief from a great client – by the end of the day you should be well equipped to make the most of it!
The Course Tutors Simeon Adams, GoodstuffHamid Habib, OMDToby Roberts, PHD Sally Weavers, Initiative
1 Inspiration and PlanningWednesday 11 November
ConvenorsClaudine Collins, MediaComPaul Carolan, 65Twenty Ltd
SpeakersStephen Miron, GlobalGill Hind, Enders AnalysisNick Hurrell, George & DragonAlan Brydon, Outdoor Media CentreNigel Clarkson, Weve Lindsey Clay, Thinkbox
The range of available media channels continues to grow at an amazing rate, giving brands more and more opportunities to reach and engage consumers. The challenge is finding the best combination to engage the right audience at the right time and deliver the optimum return for the client’s media investment. How will your recommendation deliver better results than the competition? We have some fantastic media speakers briefed to wow you with their ideas on how best to use their medium, as well as two great speakers to help us show how to successfully change the media landscape.
2 Changing the Media LandscapeThursday 12 November
3 Creativity and MediaFriday 13 November
Stuart Flint, MicrosoftSimon Kilby, Bauer MediaJon O’Donnell, ESIKaren Stacey, DCM Sue Todd, Magnetic Claire Valoti, Facebook
4 Final Syndicate PresentationsSaturday 14 November
Having impressed the judges, the top syndicates will present their pitches to the client behind the brief – and their fellow delegates. Whose mix of strategy, media planning and creativity will propel them straight to victory?