chalet ski stats report 2015
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CHALET
SKI STATS
2 0 1 5
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PRODUCED BY
Consensio
IN ASSOCIATION WITH WELOVE2SKl.COM
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COMPILED FROM DATA PROVIDED BY THE FOLLOWING CHALET OPERATORS AND SKI / TRAVEL AGENTS FROM WINTER 2014/15:
CHALET OPERATORS
ALIKATS MOUNTAIN HOLIDAYS WWW.ALIKATS.EU
BIGHORN REVELSTOKE WWW.BIGHORNREVELSTOKE.COM
CARRIER WWW.CARRIER.CO.UK
CHALET SPA WWW.CHALETSPA.COM
CONSENSIO CHALETS WWW.CONSENSIOCHALETS.CO.UK
COURCHEVEL PRESTIGE CHALETS WWW.COURCHEVELPRESTIGECHALETS.COM
ELYSIAN COLLECTION WWW.ELYSIANCOLLECTION.COM
FAMILYSKI COMPANY WWW.FAMILYSKI.CO.UK
FISH & PIPS WWW.FISHANDPIPS.CO.UK
CHARDONMOUNTAINLODGES WWW.LECHARDONVALDISERE.COM
LE SKI WWW.LESKI.COM
MAISON BLANCHE ET VERTE WWW.MAISONBLANCHEETVERTE.COM
MATTERHORN CHALETS WWW.MATTERHORNCHALETS.COM
MOUNTAIN EXPOSURE WWW.MOUNTAINEXPOSURE.COM
MOUNTAIN HEAVEN WWW.MOUNTAINHEAVEN.CO.UK
PORTETTAMOUNTAINLODGES WWW.LEPORTETTA.COM
PREMIERE NEIGE WWW.PREMIERE-NEIGE.COM
SCOTT DUNN WWW.SCOTTDUNN.COM
SERENITY MANAGEMENT WWW.SERENITY-VILLAS.CO.UK
SKI BLUEBIRD WWW.SKIBLUEBIRD.COM
SKI FAMILLE WWW.SKIFAMILLE.CO.UK
SKI VERBIER EXCLUSIVE WWW.SKIVERBIEREXCLUSIVE.COM
SKIOLOGY WWW.SKIOLOGY.CO.UK
TG SKI WWW.TGSKI.COM
THE ALPINE CLUB WWW.THEALPINECLUB.CO.UK
THE BOUTIQUE CHALET COMPANY WWW.THEBOUTIQUECHALET.COM
THE TASTY SKI COMPANY WWW.THETASTYSKICOMPANY.CO.UK
THE WHITE VALLEY COMPANY WWW.THEWHITEVALLEYCOMPANY.COM
TOIT DU MONDE WWW.TOITDUMONDE.CO.UK
YELLOWSTONE SKI LODGE WWW.YELLOWSTONESKILODGE.CO.UK
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SKI & TRAVEL AGENTS ABERCROMBIE & KENT VILLAS WWW.AKVILLAS.COM
ALPINE ANSWERS WWW.ALPINEANSWERS.CO.UK
ALPINE GURU WWW.ALPINEGURU.COM
ALS PRIVATE WWW.ALSPRIVATE.COM
ELEGANT ADDRESS SKI WWW.ELEGANTSKI.COM
FIREFLY COLLECTION WWW.FIREFLY-COLLECTION.COM
INTERACTIVE RESORTS WWW.INTERACTIVERESORTS.CO.UK
JET ESCAPES WWW.JETESCAPES.CO.UK
LUXURY CHALET BOOK WWW.LUXURYCHALETBOOK.COM
MOUNTAIN BEDS WWW.MOUNTAINBEDS.COM
SIMPLY VAL D’ISERE WWW.SIMPLYVALDISERE.COM
SKI BOUTIQUE WWW.SKI-BOUTIQUE.CO.UK
SKI IN LUXURY WWW.SKIINLUXURY.COM
SKI SOLUTIONS WWW.SKISOLUTIONS.COM
SNO WWW.SNO.CO.UK
SUMMERS&WINTERS WWW.SUMMERSANDWINTERS.CO.UK SUMMIT RETREATS WWW.SUMMITRETREATS.COM
THE OXFORDSKI COMPANY WWW.OXFORDSKI.COM
THE WHITE VALLEY COLLECTION WWW.THEWHITECHALETCOLLECTION.COM
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THE TOP NATIONALITIES WHO BOOKED LUXURY
CHALETS IN FRANCE
UK clients made the greatest proportion of the bookings with 55% of the market. The other European clients together took 15% of the market share closely followed by the Russians with 12%. USA only took 6% with Australia, the Middle East and South Africa making up the difference.
UK55%
Russian12%
Europe15%
Middle East4%
USA6%
Australian5%
South African3%
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THE TOP NATIONALITIES WHO BOOKED LUXURY CHALETS IN
SWITZERLAND
The UK clients also topped the bookings in Switzerland with 54% of the market share, with the Russians and the other European countries following jointly with 14%. The remaining bookings followed a similar pattern to the French bookings with USA taking 8% and Australia, the Middle East and South Africa making up the difference.
UK54%
Russian14%
Europe14%
Middle East4%
USA8%
Australian4%
South African2%
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BOOKING PATTERN FOR HOLIDAYS TAKEN
DURING WINTER 2014/15
The majority of clients booked in the fourth quarter of 2014 with the remaining bookings spread more evenly across the other periods.
17%19%
39%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Pre May 2014 May to Aug 2014 Sept to Dec 2014 Jan to May 2015
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THE FOLLOWING FACTORS MOST INFLUENCED A CLIENT'S BOOKING
1 PRICE
2 RESORT
3 LOCATION
4 FACILITIES
5 ADVICE FROM OPERATORS & AGENTS
6 SERVICE
7 SIZE OF CHALET
8 FOOD & BEVERAGE QUALITY
9 TRANSFER TIME
10 TRAVEL INCLUSIVE
During this season the price of the booking was the most influential factor for clients, closely followed by the resort they required. Transfer time and whether travel was included were the least influential when making a booking.
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PROFILE OF THE PERSON RESPONSIBLE FOR
BOOKING THE SKI HOLIDAY
The profile of the person responsible for booking the holiday was predominantly male, with a small minority using their PAs to make the booking.
Male52%Female
41%
Personal Assistant
7%
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PARTY LEADER AVERAGE AGE
More than half of all bookings were made by the 40-60 years old age group with the majority of the remaining bookings made in the 20-40 age group. Only 10% of bookings were made by the 60+ age group.
20-‐40 years34%
40-‐60 years56%
60+ years10%
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THE AVERAGE SIZE OF GROUP BOOKING DURING 2014/15
The average group size was 9 with 77% of groups reportedly remaining the same size as last year, 13% increasing in size and 10% decreasing.
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CLIENTS' PREFERRED METHOD OF
TRAVEL
An overwhelming majority of clients used a scheduled airline to travel to their destination.
Scheduled airline75%
Private Jet10%
Helicopter3% Train
5%
Self Drive7%
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MOST POPULAR SCHEDULED AIRLINE
Easyjet and British Airways led the way as the airlines of choice, with the lesser used airlines closely matched with each other.
EasyJet
British Airways
Swiss
Other
Jet2
Air France
Flybe
Ryanair
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CLIENTS' EXPENDITURE ON EXTRAS OTHER THAN LIFT PASS OR SKI HIRE
Private ski guides were the main source of expenditure in resorts followed by Group Ski School and Massage in joint second position with Childcare as a close third optional extra.
25%
22%
22%
20%
4%
4%
1%
1%
1%
Private Ski Guides
Group Ski School
Massage
Childcare
Activities
A la Carte Wine
Ski Wear
Restaurant Reservations
Transfers
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IMPACT OF THE 2014/15 SNOWFALL ON THIS YEAR’S BOOKINGS
The snowfall during last winter seems to have had a negative impact on booking numbers, with 58% of agents and operators reporting it so. However, 30% reported that it had had no impact on them.
Negative58%
No Impact30%
Positive12%
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LEVEL OF CURRENT BOOKINGS COMPARED
TO 2014/15
59% of operators and agents reported bookings to be up compared to last year, with just 16% reporting a drop in bookings, and 25% remaining static.
Up59%
Same25%
Down16%
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LEVEL OF CURRENT OVERALL SPEND COMPARED TO
2014/15
54% of operators and agents reported overall spend to be up compared to last year, with just 18% reporting a drop in overall spend, and 28% remaining static.
Up54%
Same28%
Down18%
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AGENT ONLY RESPONSES
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TOP 5 MOST POPULAR RESORTS
IN FRANCE
Val d’Isère was the resort of choice in France with Courchevel and Méribel almost equally popular in second place. Morzine was the third most popular resort closely followed by Chamonix.
Val d'Isere30%
Courchevel20%Meribel
19%
Morzine10%
Megeve4%
Chamonix8%
Val Thorens3%
Tignes4%
Other2%
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TOP 5 MOST POPULAR RESORTS IN SWITZERLAND
Verbier was reported the most popular resort with Zermatt in a close second position and Gstaad came third.
Zermatt28%
Verbier34%
Gstaad10%
St Mortiz 7%
Crans Montana5%
Klosters4%
Saas Fee6%
Grimentz2%
Davos3%
Other1%
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PERCENTAGE OF CLIENTS BOOKING CHALETS VERSES
HOTELS
Chalets were more popular with an overwhelming majority.
81%
19%
0% 20% 40% 60% 80% 100%
Chalet
Hotel
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PERCENTAGE OF CLIENTS CHOOSING CATERED VERSES
NON CATERED CHALETS
Catered chalets were more popular with an overwhelming majority.
76%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Catered
Non-Catered
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If you would like to receive a copy of this report or for all press enquiries please email Ceri Tinley on [email protected]
WHEN QUOTING FROM THIS REPORT PLEASE MAKE REFERENCE TO:
'THE CHALET SKI STATS 2015 from CONSENSIO’