Challenges & Opportunities

2013 - onwards

1 S.G.Bleivik/CEO mar13

Mobile Network Operators What will be the challenges and opportunities MNOs

will face in 2013 and beyond ?

Some issues are not in the hands of the MNO, but still will influence their business

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Identifying Potentials External partnerships required to develop MNO’s

business and increase revenue

Internal efficiency, prioritizing, improved processes, ensured reliability and quality, customer orientated

Revenue & margin protection, in the context of competition and rapid declining ARPU

Creation of a new stricking and trendsetting service (sms copy-cat)

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Fulfill Market Expectations

Clean/green power supply in off-grid areas

Energy Efficiency & off-peak Power-Save

Infrastructure and O&M resource sharing

Upgrade & Intro of latest technology

ISO certified Recycling of obsolete assets

Avail-/Reliability of access & services

Willingness to subsidize expensive devices

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Authority Dependencies Regulator License frameworks, changing the «game»

o Available Spectrum

o Policy on POIs, IGW

o Numbering Plan cap/structure

o Licensee Policies, old&new

o Infra/power sharing

o Environmental issues

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Supplier Dependencies Vendor offering deliveries

o HW technology

o SW releases

o User Services

o Network functionality

o Upgrades

o Time schedule

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Operators Generic Challenge Telecommunications companies everywhere, the

future has "catch-22" written all over it.

With technology evolving in every direction and business models under threat, network operators are obviously at a critical juncture.

Keep Top20 customers, value subs and reduce churn

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Infrastructure Challenges • Global mobile data traffic nearly twelve times

greater than total global Internet traffic in 2000

• 4G connection generates ~20 times more traffic on average than a non-4G connection

• Smartphones represents >20% of total global handsets in use, but <90% of total global traffic

• 2/3 of global mobile data traffic - video by 2017

How to cater for peaked traffic and still earn revenue 8

Focus Backhaul Capacity/Efficiency

Backhaul planning is needed for long-term strategic investment opportunity to enhance customers Experience of Quality

Enabling network capabilities is required to meet demand through smart/flexible solutions for backhaul. Introducing SDN

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Technology Challenges New Technologies

o LTE, SDN, SmallCells, MultiAccesTech

The Big SwitchOff

o Legacy mobile & fixed infra, copper networks

Asset Recovery

o Re-use/-sale/-furbish/-cycling

Spares Management

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Reliability Challenges Data Security

o Hacking, Virus, data Tsunami

Network

o Availability, Failure-ratio, Interrupts, Downtime

Operational

o Fire, Terror, Revolution, Nature catastrophy

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Environmental Challenges Energy-consumption

Utilize green & clean renewable energy

CO2 emissions, carbon footprint

Air Pollution, decrease radiation

Site placements rural

Antenna & tower placements

Indoor coverage urban

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Traffical Challenges Design and optimize network configuration

Tools to model and test network caps

Maximize utilization of NE’s & infrastructure

Predict future traffic growth in advance

Smoothen traffic peaks (use of tariffs etc)

Max throughput by flexibility & efficiency

Establish infrastructure & NE redundancy

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Optimizing Technology shifts Pre-RFQ planning of Roll-In part of swaps

Maximize ROI, profit from obsolete products

Minimize hands-on of Roll-In process

Ensure high quality on Inventory base

Reduce interim storage of Roll-In products

Decommissioning according to equipment category; salable or scrap

Meet Environmental Goals and KPIs

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Add Revenue, Deduct Opex Appoint Reverse Logistic responsible to achieve

Excess Assets Control in swap projects

Last minute Roll-Out with re-use products

Roll-In and Reverse Logistic efficient process

Early determination of re-sale/scrap products

Ensure 1-touch strategy, avoid own stocking

Revenue from product and raw material sales

Reduce opex from admin & logistic efficiency

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New Services Opportunities M2M alarm & tracking services, Streetlight control

Canibalism services, mobile-IP, VoLTE

Holographic conference calls (TeleHuman & Bodipod with 3D graphics) & Video (LTE-based) calls

Big data as business intelligence (again)

Mobile Web to overtake PC Web

Mobile commerce will (finally) become a thing

Service enabler Low cost smartphones, at $100+

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Operator’s Opportunities Identify/Develop/Deploy new services leveraging network

infrastructures, customer relationships & billing/servicing capabilities

Develop new skill sets bringing innovative services to the marketplace - in partnership with disruptive innovators

Position as the infrastructure and go-to-market partner for young, innovative companies, e.g., Whats App

Embracing an "open platform" for delivering Next-Gen information services to customers will depend upon the ability of MNOs to engage, on a sustainable basis, with startup companies

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Potential New Service

Provisions through established Satellite Corps:

Finance, Banking, Insurance, Advertise

Health (remote consultancy/surgery)

Education (remote school/university)

SMB concepts for Global business

M2M mobile computer based services

Mobile Web-design

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Potential Success Factors Environmentalfriendly operation

Market based Services

Competetive tariffs

Bandwidth/speed

Availability & Reliability

Comunity & Business orientated

Optimized utilization of infrastructure Assets

Explore new&alternative revenue generators

Cost control & efficiency, minimize op-/capex

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New Mega Trend Who will be able to introduce the next traffic and

revenue generating service ?

«Chat/Video group-conferencing» F2F to celebrities, pop/film-stars, sports-atleets, politicians ?

Look outside of your organization

Find potentials within innovative business environments and start relationships for cooperation

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GOOD LUCK 2013 ∞

THINK OUTSIDE OF THE BOX

TALK TO NON PROFESSIONALS

DISCUSS OUTSIDE THE «FAMILY»

INTRODUCE EXTERNALS

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ONE-STEP-AHEAD

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