challenging corporate efficiency

1
phase to be passed through before the revolution could occur," it was falsely reasoned, "why not let the Nazis into power? They would then come to wrack and ruin all the sooner!" Karl Radek, who later paid for his foresight with his life, is said to have remarked to a Ger- man Communist while pointing to Sta- lin's office in the Kremlin: "There sit those who bear the guilt for Hitler's vic- tory." Challenging Corporate Efficiency Our Overloaded Economy By Wallace C. Peterson M.E. Sharpe. 240 pp. $14.50. Reviewed by Robert Lekachman A LONELY LmERAL voice in the intrac- tably conservative state of Nebraska, Wallace C. Peterson writes in the hon- orable tradition of American Institu- tionalism. The school's founder was Thorstein Veblen, and his most influ- ential disciples-John R. Commons and Selig Perlman-flourished during the 1920s and' 30s under the patronage of the LaFollettes in the hospitable en- vironment of the University of Wiscon- sin. Institutionalists differ from con- ventional economists in numerous ways. They start with salutary skep- ticism about the wonders of allegedly competitive markets, the very staff of intellectual life in our graduate schools. Focusing upon corporate power and the judicial system that sanctions its exercise, they are inclined to criticize inequalities of income and wealth on grounds of efficiency as well as equity. Institutionalist influence upon pub- lic policy in the past, if not the present, has been substantial. Two of the endur- ing New Deal innovations, the Social Security Act and the National Labor Relations Act, were based on Wiscon- sin models shaped by the state's resi- dent Institutionalists. 18 Like his predecessors, Peterson thinks of economics as above all a guide to public policy. In clear and cogent lan- guage, he advances a diagnosis of eco- nomic malaise and a set of sensible pres- criptions for its alleviation. The diag- nosis hinges upon a well-argued con- nection between the worsening wage- price spiral of the last two decades and the linked phenomena of corporate con- centration and gross maldistribution of income and wealth. Although as Pe- terson concedes, the statistical correla- tion between corporate elephantiasis and escalating inflation is less than compelling, concentration of market power contributes to inflation in ways that elude quantitative measurement. In the automobile industry, to choose a glaring example, General Motors- the dominant firm-has stubbornly re- fused to cut prices after three calami- tous sales years. Further, where two or three large enterprises dominate their industry, they more frequently resist technological progress than promote it-as in the case of steel. In disdaining innovation, they slow the productivity improvements out of which rising living standards emerge. At the same time, corporate market- ing and advertising strategies engender public demand for all sorts of dubious toys, trinkets, beauty aids, guides to health, and clothing fads. And because income is so unevenly distributed, or- dinary wage slaves press for gains that the inefficient corporate sector cannot grant without inflationary price hikes. These in turn generate new wage de- mands, a second round of price rises, and so on. Corporate power is in fact hostile to efficiency. The culture it has spawned has generated human yearnings that cannot be fulfilled in part because the financial resources to gratify them are poorly divided among Americans. Ag- gravating the problem is the Fortune 500's interest in intricate financial ma- neuvers, excessive executive emoluments and inventive product promotions, rather than the research and devel- opment essential to sustained growth. What should be done? Peterson en- dorses permanent price controls over industries where market power is con- centrated-a specification met by most of manufacturing and much of the fi- nancial sector. On ethical, political and economic grounds, he eloquently sets out the case for diminished inequality, citing Kenneth Arrow, Stanford's No- bel laureate, to the effect that "a re- distribution of income, to the extent that it reduces the freedom of the rich [which it does], equally increases that of the poor." Never, it need scarcely be said, have money and political power embraced themselves more affection- ately than in the Reagan era. A decent society offers its citizens useful work. Peterson demonstrates ac- curately that the private economy has utterly failed to hit the target of high employment rhetorically proclaimed by the 1946 Employment Act and the 1978 Humphrey-Hawkins Full Employment and Balanced Growth Act. The moral is inescapable that public employment is a continuing necessity. Peterson ap- provingly quotes Michael Harrington's demand for "redefinition of the insti- tutionallimits of the public and private sectors." Like a great many others, he wants to junk our baroque tax code and substitute, as the financing source of public employment, a Credit Income Tax. Its central elements are a flat rate tax on income from all sources and a tax credit adjusted to family size. If! have any serious reservation about Peterson's reform agenda, it is that he stops short of its full implications. To advocate full employment, egalitar- ian redistribution and public restraint upon our rapacious corporations is im- plicitly to endorse some variety of dem- ocratic planning. On the crucial issue of public control of the corporate sec- tor, though, he is disappointingly vague and general. I wish he had taken the next step and uttered the subversive words. There really will be life after Reagan. With luck, voices like Peterson's will be heard as soon as a dazed and frightened public wakes up to the existence of gen- uine alternatives to supply-side snake oil. In the meanwhile, I recommend this highly intelligent guide to a fairer and more efficient American economy. The New Leader

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phase to be passed through before therevolution could occur," it was falselyreasoned, "why not let the Nazis intopower? They would then come to wrackand ruin all the sooner!" Karl Radek,who later paid for his foresight with hislife, is said to have remarked to a Ger-man Communist while pointing to Sta-lin's office in the Kremlin: "There sitthose who bear the guilt for Hitler's vic-tory."

ChallengingCorporateEfficiencyOur Overloaded EconomyBy Wallace C. PetersonM.E. Sharpe.240 pp. $14.50.

Reviewed byRobert Lekachman

A LONELY LmERAL voice in the intrac-tably conservative state of Nebraska,Wallace C. Peterson writes in the hon-orable tradition of American Institu-tionalism. The school's founder wasThorstein Veblen, and his most influ-ential disciples-John R. Commonsand Selig Perlman-flourished duringthe 1920s and' 30s under the patronageof the LaFollettes in the hospitable en-vironment of the University of Wiscon-sin. Institutionalists differ from con-ventional economists in numerousways. They start with salutary skep-ticism about the wonders of allegedlycompetitive markets, the very staff ofintellectual life in our graduate schools.Focusing upon corporate power andthe judicial system that sanctions itsexercise, they are inclined to criticizeinequalities of income and wealth ongrounds of efficiency as well as equity.

Institutionalist influence upon pub-lic policy in the past, if not the present,has been substantial. Two of the endur-ing New Deal innovations, the SocialSecurity Act and the National LaborRelations Act, were based on Wiscon-sin models shaped by the state's resi-dent Institutionalists.

18

Like his predecessors, Peterson thinksof economics as above all a guide topublic policy. In clear and cogent lan-guage, he advances a diagnosis of eco-nomic malaise and a set of sensible pres-criptions for its alleviation. The diag-nosis hinges upon a well-argued con-nection between the worsening wage-price spiral of the last two decades andthe linked phenomena of corporate con-centration and gross maldistributionof income and wealth. Although as Pe-terson concedes, the statistical correla-tion between corporate elephantiasisand escalating inflation is less thancompelling, concentration of marketpower contributes to inflation in waysthat elude quantitative measurement.

In the automobile industry, to choosea glaring example, General Motors-the dominant firm-has stubbornly re-fused to cut prices after three calami-tous sales years. Further, where two orthree large enterprises dominate theirindustry, they more frequently resisttechnological progress than promoteit-as in the case of steel. In disdaininginnovation, they slow the productivityimprovements out of which rising livingstandards emerge.

At the same time, corporate market-ing and advertising strategies engenderpublic demand for all sorts of dubioustoys, trinkets, beauty aids, guides tohealth, and clothing fads. And becauseincome is so unevenly distributed, or-dinary wage slaves press for gains thatthe inefficient corporate sector cannotgrant without inflationary price hikes.These in turn generate new wage de-mands, a second round of price rises,and so on.

Corporate power is in fact hostile toefficiency. The culture it has spawnedhas generated human yearnings thatcannot be fulfilled in part because thefinancial resources to gratify them arepoorly divided among Americans. Ag-gravating the problem is the Fortune500's interest in intricate financial ma-neuvers, excessive executive emolumentsand inventive product promotions,rather than the research and devel-opment essential to sustained growth.

What should be done? Peterson en-dorses permanent price controls over

industries where market power is con-centrated-a specification met by mostof manufacturing and much of the fi-nancial sector. On ethical, political andeconomic grounds, he eloquently setsout the case for diminished inequality,citing Kenneth Arrow, Stanford's No-bel laureate, to the effect that "a re-distribution of income, to the extentthat it reduces the freedom of the rich[which it does], equally increases that ofthe poor." Never, it need scarcely besaid, have money and political powerembraced themselves more affection-ately than in the Reagan era.

A decent society offers its citizensuseful work. Peterson demonstrates ac-curately that the private economy hasutterly failed to hit the target of highemployment rhetorically proclaimed bythe 1946 Employment Act and the 1978Humphrey-Hawkins Full Employmentand Balanced Growth Act. The moralis inescapable that public employmentis a continuing necessity. Peterson ap-provingly quotes Michael Harrington'sdemand for "redefinition of the insti-tutionallimits of the public and privatesectors." Like a great many others, hewants to junk our baroque tax code andsubstitute, as the financing source ofpublic employment, a Credit IncomeTax. Its central elements are a flat ratetax on income from all sources and a taxcredit adjusted to family size.

If! have any serious reservation aboutPeterson's reform agenda, it is that hestops short of its full implications. Toadvocate full employment, egalitar-ian redistribution and public restraintupon our rapacious corporations is im-plicitly to endorse some variety of dem-ocratic planning. On the crucial issueof public control of the corporate sec-tor, though, he is disappointingly vagueand general. I wish he had taken thenext step and uttered the subversivewords.

There really will be life after Reagan.With luck, voices like Peterson's will beheard as soon as a dazed and frightenedpublic wakes up to the existence of gen-uine alternatives to supply-side snakeoil. In the meanwhile, I recommend thishighly intelligent guide to a fairer andmore efficient American economy.

The New Leader