Channel 4

Ident Proposal

Luc Wybourn-Whyte

Proposal

I have chose to rebrand channel 4 for my project. Channel 4’s Target Audience is Male and female viewers between the ages of 14+. This is because it shows programs such as Simpson’s for younger people around the age, but also programs such as "Big Brother" and "Dispatches". I feel that the logo appeals to the target audience because of the 3D illusion that is given by the logo gives it a modern style and also allows them to mess around with it, for example being about to set up a real life scene and super impose object to give the illusion of the channel 4 logo.

I have come up with three different ideas for the new ident’s. The first idea, is for a distorted kind of theme in which the channel 4 logo, starts to become distorted and then becomes completely distorted and then reveal parts of the next program. I feel that this gives channel a very kind of modern theme which helps attract people who live in a modern lifestyle. My second idea was to have a series of different background for the channel 4 logo and a different background each week, this will allow channel 4 to express there multiculturalism. The third idea is to have a time bomb-like countdown counting down through numbers until only four is left, it then zooms into the number four. The digit four will then be the new logo. I feel that this creates a new, fast paced theme to channel four and is a different identity to the original relaxed theme of channel four.

The original channel four adverts have inspired me to come up with the ideas for my ident’s, for example, the channel four logo in different places around the world and also the theme of big brother. I also got my ideas from animation clips off music videos and adverts, this is why all of my ident's need animation.

The Channel 4 LogoThis is the Channel 4 logo. I think that this logo is suitable for my ident as it has become recognized throughout the country and believe that with this shape there are many interesting ideas that I can come up with for my ident.

Ident Ideas

inspiration

Final idea

The Narrative for my ident is to show a normal 4 logo, then for the logo to become distorted, showing other footage and pictures. While this is happening, glitches will show what is coming on next on the channel. For example I will add sections of a Simpson's picture to show that Simpson's are coming on next, but show the picture as if it is an accident that its being shown.