channel information on advertising

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Page 1: Channel Information on Advertising
Page 2: Channel Information on Advertising

Channel 5 Schedule

Page 3: Channel Information on Advertising

Channel 5 Sales Over 54 million UK viewers, across all platforms, are capable of receiving Channel 5's transmissions. And within any given week, well over 32m of them choose to do precisely that.

5USA and 5* join Channel 5 in being available on satellite, cable and the fastest-growing platform of all, Free view. We have also launched our 5USA+1 and 5*+1 channels on satellite and cable. Over the course of 2008 Channel 5's on-line offering emerged from a period of change to include our Video on Demand site – Demand 5 - as well as brand websites The Gadget Show and Milkshake!

All broadcasters must adapt to the impact of new technology and Channel 5 is at the forefront of such developments. We offer a range of methods to communicate with potential customers via traditional spot advertising, broadcast sponsorship, Video on demand, On-line and live events such as Milkshake Live and Gadget Show Live.

Page 4: Channel Information on Advertising

Channel 5This shows the most viewed shows on Channel 5 for that particular week.As we can see celebrity big brother is the most viewed show

Page 5: Channel Information on Advertising

Channel 5 Ad Costs

As the UK’s third largest commercial broadcaster, Channel 5 achieves average audience figures ranging from 1,000 during the post peak time slot and up to 2,700,000 during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £20 and a maximum of approximately £8,500 per 30 second broadcast.

Page 6: Channel Information on Advertising

Channel 5 Target Audience

The primary target audience for Channel 5 currently is young adults aged between 18-30 year olds which can be identified through the programs and characters which are shown on the channel.

Page 7: Channel Information on Advertising
Page 8: Channel Information on Advertising

4 Music featured shows

Page 9: Channel Information on Advertising

4 Music ad costsAs a leading broadcaster of both music television and general entertainment, 4Music generates average audience figures ranging from 1,000 during the breakfast and up to 80,000 viewers during early peak and late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £600 per 30-second broadcast.