chapter 24 facial...
TRANSCRIPT
![Page 1: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/1.jpg)
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Chapter 24
Facial Makeup
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“Always look at what you have left.
Never look at what you have lost.”
– Robert H. Schuller
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Objectives
• Describe the different types of cosmetics and their uses.
• Demonstrate an understanding of cosmetic color theory.
• Demonstrate a basic makeup procedure for any occasion.
• Understand the use of special-occasion makeup.
• Identify different facial types and demonstrate procedures for basic corrective makeup.
• Demonstrate the application and removal of artificial lashes.
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Enhancing Natural Beauty
• The makeup objective is to emphasize the most
attractive features while minimizing those that are less
attractive.
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Cosmetics
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Foundation
• A tinted cosmetic also known as base makeup that is
used to cover or even out skin coloring; conceal minor
imperfections of skin; and protect the skin from climate,
dirt, and debris
• Available in liquid, stick, and cream forms
• Color primer: applied to skin prior to foundation to
disguise skin discoloration
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Foundation Chemistry
• Liquid: water-based foundations with emollients
• Oil-free: intended for oilier skin types
• Cream: oil-based and thicker than liquid
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Foundation Selection and Use
• Match to skin tone.
• Blend with disposable
makeup sponge.
• Avoid lines of demarcation.
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Concealer
• Use to cover blemishes and discolorations.
• Match color to skin.
• Apply with sponge or disposable cotton swab.
• Use sparingly and soften edges.
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Face Powder
• Adds matte finish, absorbs
oil, and sets foundation
• Mixture of talc or
cornstarch and pigment
• Uses binders like zinc
stearate
• Applied with large powder
brush
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Cheek Color
• Called blush or rouge
• Comes in powder, gel,
or cream
• Used to add natural
glow and color
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Lip Color
• Lipstick or gloss
– Formulas of oils,
waxes, and dyes
• Lip liner
– Used to outline lips;
keeps lip color from
feathering; coordinate
with lip color
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Eye Shadow
• Makes eyes brighter and
more expressive
• Forms: stick, cream,
pressed, and dry powder
• Colors
– Highlight color
– Base color
– Contour color
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Eyeliner
• Used to outline and
emphasize the eye
• Consists of wax or
hardened oil base with
color additives
• Applied with short strokes
and gentle pressure
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Eyebrow Color
• Used to add color and contour brows
• Chemistry similar to eyeliner pencils
• Should not harshly contrast with haircolor
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Mascara
• Used to darken and thicken lashes
• Chemistry: includes water, wax,
thickeners, film formers, and
preservatives
• Pigments (some contain
lengthening fibers)
• Application: disposable wand on all
lashes (no double dipping)
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Other Cosmetics
• Eye makeup removers
• Greasepaint
• Cake (pancake) makeup
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Makeup Brushes and Tools
• Powder brush
• Blush brush
• Concealer brush
• Lip brush
• Eye shadow brush
• Eyeliner brush
• Angle brush
• Lash and brow brush
• Tweezers
• Eyelash curler
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Disposable Implements
• Sponges
• Powder or cotton puffs
• Mascara wands
• Spatulas
• Cotton swabs
• Disposable lip brushes
• Sponge-tipped shadow
applicators
• Cotton pads or puffs
• Pencil sharpeners
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Caring for Makeup Brushes
• Avoid spray-on sanitizers containing a high level of
alcohol; they will dry brushes.
• Use a gentle shampoo or brush solvent.
• Place brush under water with ferrule pointing downward.
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Color Theory
• Primary colors
• Secondary colors
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• Tertiary colors
• Complementary colors
Color Theory (continued)
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Warm and Cool Colors
• Warm: range from yellow and gold through oranges, red-
oranges, most reds, and some yellow-greens
• Cool: dominated by blues, greens, violets, and blue-reds
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Determining Skin Color
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Selecting Makeup Colors
• Light skin color
• Medium skin color
• Dark skin color
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Color Selection Steps
• Determine skin level.
• Determine skin undertone.
• Determine eye color.
• Determine complementary colors.
• Determine hair color.
• Choose eye makeup colors.
• Coordinate cheek and lip colors.
• Apply makeup.
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Complementary Colors for Eyes
• Neutrals are safest
• Blue eyes
– Orange, gold, peach, copper, mauve, plum, taupe,
camel
• Green eyes
– Brown-based reds, red-orange, red-violet, violet,
coppers, rusts, pinks, plums, mauve, purples
• Brown eyes
– Can wear any color: greens, blues, grays, silvers
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• Cheek and lip color
– Coordinate in same color family as eye makeup
• Hair and eye color
– Coordination of hair and eye color with eye makeup
Complementary Colors for Eyes
(continued)
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Complementary Colors for Eyes
(continued)
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Client Consultation
• Consultation area
• Lighting
• Information gathering
• Retail sales
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Striking Contour Eyes
• Base color from lashes to brow
• Medium tone on lid
• Medium to deep tone in crease and blend
• Highlight shadow under brow bone
• Eyeliner from outside corner tapering in
• Shadow over eyeliner
• Application of mascara
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Striking Contour Eyes (continued)
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Dramatic Smoky Eyes
• Encircle with gray, brown, or black liner.
• Smudge eyeliner.
• Dark shadow from upper lash to crease.
• Repeat on lower lash line.
• Highlight color to upper brow area.
• Apply mascara.
• Add individual or band lashes.
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Dramatic Smoky Eyes (continued)
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Special Occasion — Cheeks
• Add definition under cheekbones.
• Use shimmer or glitter for highlight.
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Special Occasion — Lips
• Line lips, fill with lip pencil, and blot.
• Add lip color.
• Apply gloss to center of lips.
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Corrective Makeup
• Emphasizes good features
• Minimizes imperfections
• Highlighting used to emphasize
• Shadowing used to minimize features
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Analyzing Face Shapes
• Oval
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• Round
Analyzing Face Shapes (continued)
![Page 40: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/40.jpg)
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• Square
Analyzing Face Shapes (continued)
![Page 41: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/41.jpg)
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• Triangular
Analyzing Face Shapes (continued)
![Page 42: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/42.jpg)
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• Inverted
triangle
Analyzing Face Shapes (continued)
![Page 43: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/43.jpg)
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• Diamond
Analyzing Face Shapes (continued)
![Page 44: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/44.jpg)
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• Oblong
Analyzing Face Shapes (continued)
![Page 45: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/45.jpg)
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Forehead Area
• Low forehead
• Protruding forehead
![Page 46: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/46.jpg)
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Nose and Chin Areas
• Large or protruding nose
• Short and flat nose
• Broad nose
![Page 47: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/47.jpg)
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• Protruding chin and receding nose
• Receding chin
• Sagging double chin
Nose and Chin Areas (continued)
![Page 48: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/48.jpg)
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Jaw Line and Neck Areas
• Broad jaw line
• Narrow jaw line
![Page 49: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/49.jpg)
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• Round, square, or triangular face
• Short, thick neck
• Long, thin neck
Jaw Line and Neck Areas (continued)
![Page 50: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/50.jpg)
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Corrective Makeup for the Eyes
• Round eyes
![Page 51: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/51.jpg)
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• Close-set eyes
Corrective Makeup for the Eyes
(continued)
![Page 52: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/52.jpg)
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• Bulging eyes
Corrective Makeup for the Eyes
(continued)
![Page 53: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/53.jpg)
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• Heavy-lidded eyes
Corrective Makeup for the Eyes
(continued)
![Page 54: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/54.jpg)
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• Small eyes
• Wide-set eyes
• Deep-set eyes
Corrective Makeup for the Eyes
(continued)
![Page 55: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/55.jpg)
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• Dark circles
under eyes
Corrective Makeup for the Eyes
(continued)
![Page 56: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/56.jpg)
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Eyebrows
• Ideal shape
![Page 57: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/57.jpg)
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• Low forehead
• Wide-set eyes
• Close-set eyes
• Round face
• Long face
• Square face
Eyebrows (continued)
![Page 58: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/58.jpg)
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Eyelash Enhancers
• Lash enhancers and lengtheners contain fibers to make
lashes look longer and fuller.
• Latisse®, a product containing bimatoprost, shows a
difference in two to four months of regular use.
![Page 59: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/59.jpg)
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Lips
![Page 60: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/60.jpg)
© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned,
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Lips (continued)
![Page 61: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/61.jpg)
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Skin Tones
• Ruddy skin (red)
• Sallow skin (yellow)
• Wrinkles
![Page 62: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/62.jpg)
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Artificial Eyelashes
• Band or strip lashes
• Individual lashes
• Adhesive
• Allergy test
![Page 63: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/63.jpg)
© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May not be scanned,
copied, or duplicated, or posted to a publicly accessible website, in whole or in part.
Removing Band Lashes
• Use commercial preparations.
• Soften with warm water and gentle cleanser.
• Start at outer corner.
• Lift gently.
• Use cotton tips to remove makeup or adhesive.
![Page 64: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/64.jpg)
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Individual Lashes
• Known as eye tabbing
• Synthetic
• Attached directly to client’s eyelashes
• Manufacturer's directions
![Page 65: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/65.jpg)
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Practical Class
• Pre-Service Procedure
• Post-Service Procedure
• Basic Makeup Application
• Band Lash Application
![Page 66: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/66.jpg)
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Summary and Review
• List eight types of facial cosmetics and how they are
used.
• Name the primary, secondary, and complementary
colors.
![Page 67: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/67.jpg)
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• Lists the cosmetics used in basic makeup procedure in
the order in which they are applied.
• What is the purpose of special-occasion makeup?
• What basic principle is all corrective makeup founded
on?
• Name and describe the two types of artificial eyelashes.
Summary and Review (continued)
![Page 68: Chapter 24 Facial Makeupcpb-us-e1.wpmucdn.com/cobblearning.net/dist/f/5848/files/2020/02/Chapter-24...© Copyright 2012 Milady, a part of Cengage Learning. All Rights Reserved. May](https://reader034.vdocument.in/reader034/viewer/2022042511/5f9e6817a335944b7a336fde/html5/thumbnails/68.jpg)
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You have completed one unit of study
toward course completion.
Congratulations!