chapter 4: listening
DESCRIPTION
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice University of Maryland Source: Communication: A Social and Career Focus by Berko, Wolvin & WolvinTRANSCRIPT
CHAPTER 4
Listening
What is so great about listening?
Everyone is expected to know how to do itCommunication depends on it
Hearing ≠ Listening
The listening process
Reception
Taking in messages through auditory and visual stimuli
People retain only 25 percent of what they hear, so make sure you “WOW” them
Attention
Our ability to focus on one stimuliRole of motivation / concentration
Humans have short attention spansWe think at least twice as fast as speakers talk so we
tend to tune in and outCommunicators must be dynamic and engaging
Count the number of times the players in WHITE shirts pass the basketball.
Only those in WHITE shirts.
An exercise in: An exercise in: Attention and perceptionAttention and perception
Attention and perception
PerceptionScreening process through
which we filter messages
Selective perceptionWe pay attention to whatever
is relevant at the time
We all perceive different things (think context and frames of reference)
Assignment of meaning
We organize stimuli into categories called schema or schemata in order to understand them
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Assignment of meaning
We organize stimuli into categories called schema or schemata in order to understand them
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Response
Intellectual, emotional or behavioral reaction to a listened message
Can be internal or external
Listening influencers
Listen to this NPR story about internet memes and identify:
Role of the speakerRole of the messageRole of the channelRole of external and internal
variablesRole of memory and time
Purposes of Listening
Discriminative listeningComprehensive listeningTherapeutic listeningCritical listeningAppreciative listening
Informative Brief Outlines
What to look for
IntroductionAttention-getting statementTHESIS / TOPICTransition
BodyTwo to three main pointsEvidenceTransitions! (PLURAL)
ConclusionReturn to introduction / summarizing statementMemorable statement