Chapter 9 : SOCIAL NETWORKSLearning Objectives Understand the social

network vocabulary Know why social networks

and networking are valuable Learn the history of social

networks Know some of the ethical

considerations related to social network analysis

Understand the difference between personal, operational, and strategic social networks

Map your own social network and understand its implications

 

Individual (actor)

What Are Actors?

Social capital is based on relationships

No single actor can claim ownership

A Social Network Based on Information Ties

Actor Kevin Bacon founded sixdegrees.org

to help charities network and share resources

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Social Networks and CareersSocial Networks and Careers

Job seekers are more likely to find a job through weak ties than through strong ties - Mark

Granovetter

Weak tie = strong bridgeWeak tie = strong bridge

Using LinkedIn to find a Job Using LinkedIn to find a Job

Managing the Innovation NetworkManaging the Innovation Network

2. Setboundaries

and engage

2. Setboundaries

and engage

4. Manageand

track

4. Manageand

track

1.Connect1.Connect

3. Supportand

govern

3. Supportand

govern

2. Setboundaries

and engage

2. Setboundaries

and engage

4. Manageand

track

4. Manageand

track

1.Connect1.Connect

3. Supportand

govern

3. Supportand

govern

Dynamic andflexible

Ethical Considerations with Social Network Analysis

Ethical Implications

Personal, Operational, and Strategic Networks