charlotte chamber 2013 book of work

7/28/2019 Charlotte Chamber 2013 Book of Work

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CHARLOTTE CHAMBEROF COMMERCE

the

The Charlotte Chamber is a 501(c)(6) nonprot organization driven by and or its members. Membersrange rom solopreneur micro businesses to Fortune 500 global corporations. Whatever their size,

member organizations are united in making Charlotte the best place to run a business and to live.

The chambers mission is to create competitive advantage by growing the economy,

advocating pro-business public policies, and delivering innovative programs and

services.

As a volunteer-led organization, the chamber is governed by its board o directors with mostresponsibilities vested in the board chair and his or her executive committee. The chair and members o

the executive committee serve a one-year term. Chairs are selected two years in advance by a nominating

committee comprised o several past chairs, giving each incoming chair time to become acquainted

with the position and its responsibilities beore taking on the role. The chambers ull-time sta provides

continuity and includes a president and his team o proessionals dedicated to Charlottes uture and the

success o chamber members.


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With its mission pillars in mind growing the economy, advocating pro-business public policies, and

delivering innovative programs and services the chamber develops a Program o Work each year. The

Program o Work is essentially a list o specic, strategic goals. It is developed using input rom members

through an annual survey and the annual Board o Advisors Retreat. The executive committee ultimately

determines priorities.

The mission and Program o Work are supported primarily by membership dues. Other sources o

revenue include event registration ees, sponsorships and advertising. The chamber is not supported

by tax dollars.

The chambers history goes back as ar as 1876 when a group o civic-minded Charlotteans organizedthemselves around the idea o helping Charlotte grow. Historical successes o the chamber include

paving Charlotte streets, building a city auditorium, bringing the Norolk-Southern Railway to the

area, leading the push to integrate local businesses, campaigning successully or liquor-by-the-drink,

advocating continued expansion o Charlotte Douglas International Airport and other transportation

inrastructure, the development o the Convention Center, attraction o sports teams and endorsing

continued growth and expansion at UNC Charlotte and Central Piedmont Community College.

In addition, the chamber has brought thousands o new companies, new jobs and new investment to the

Charlotte market. In the last decade alone, the economic development in Charlotte-Mecklenburg totals

more than $9 billion in announced new businesses. This investment by 7,043 rms created jobs

or 57,691 people and absorbed 94.9 million square eet o foor area.

All o these initiatives have positively impacted Charlottes economy.

Whatever their size, memberorganizations are united inmaking Charlotte the bestplace to run a business and

to live.


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LEADERSHIP

I am powered up to lead the

Charlotte Chamber in 2013!

I am powered up to lead the Charlotte Chamber in 2013! You may hear that

phrase a lot this year. It sums up how the chamber sta, leadership and I eel

ater such a successul year in 2012 and rallies us around the strong Program o

Work we have in store.

As always, job creation is at the top o our list. We will ocus our eorts where

we believe we can have the greatest impact: recruiting businesses rom industry

sectors that already have a strong presence in Charlotte and supporting the

organic growth o existing small and minority-owned businesses.


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Brett Carter2013 Charlotte Chamber ChairChie Distribution Ocer & Senior Vice President, Duke Energy

As always, job creationis at the top o our list.

New this year is the development o a Legacy Club to recognize and reward those members who

maintain their commitment to the chamber year ater year. Without their support, our work would be

impossible. We also expanded the Power Up Challenge that we launched at my planning retreat last

all to include entrepreneurial, startup and small business ventures rom each o the Charlotte Chamber

Chapters. Finally, we will launch a process to develop an economic strategic plans.

I am also proud to note the results o our leadership diversity eorts. While actors such as gender, race,

ethnicity, company size and industry have long been considerations as our board nominating committee

puts together the new slate o leaders each year, until recently we had no ormal mechanism to measure

those actors and ensure diversity o thought among the board. Last all, we launched a board diversity

survey and provided benchmark diversity data to our nominating committee. The result is a more

quantiably and intentionally diverse leadership group. We will continue this survey each year to ensure

that our leadership accurately refects our constituents.

The executive committee, the chamber sta and I not to mention the hundreds o member volunteers

who help us will be hard at work through the year to meet our Program o Work objectives. We wish

you great success in your ventures as well.

Warm regards,


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John Switzer,KPMG LLPTreasurer

Kendall Alley,Wells FargoAt Large

Ophelia Garmon-Brown,Presbyterian HealthcareStrategic Partnerships &

Diversity Chair

Je Merrield,The Shaw Group, Inc.Public Policy Co-Chair

Sonya Dukes,Wells FargoMember EngagementCo-Chair

Phil Dubois,UNC Charlotte,Chancellors OceEconomic DevelopmentChair

Wes Jones,ai Design Group, IncEducation Chair

Alan Dexter,Parker Poe Adams& Bernstein LLPCharlotte RegionalPartnership Chair

Pamela Davies,Queens University oCharlotteMember EngagementCo-Chair

Stacey McCray,Luquire George AndrewsOperations/Communications Chair

Stoney Sellars,Technology ProjectManagementPublic Policy Co-Chair

Gregory Kilpatrick,McGuireWoodsGeneral Counsel

2013 EXECUTIVECOMMITTEE

Frank Emory,Hunton & Williams LLP

Past Chair

Brett Carter,Duke Energy

Chair

Michael Tarwater,Carolinas HealthCare

System1st Vice Chair

Tom Skains,Piedmont Natural

Gas Company2nd Vice Chair

Mike McGuire,Grant Thornton, LLP

Advantage CarolinaChair

Ned Curran,Bissell

Campaign Co-Chair

Andrea Smith,Bank o AmericaCampaign Co-Chair

Michael Barnes,unique BackgroundSolutionsChamber ChaptersChair

Harvey Gantt,

Gantt Huberman Architects

Charlotte CenterCity Partners Chair

Lucia Zapata Grith,METRO LandmarksConstruction

At Large

Susan DeVore,PremierAt Large

Bob Morgan,Charlotte Chambero Commerce

President


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BOARD OF DIRECTORSdiversity actors

Organization Size Percent (%)

Large (500 or more employees) 49%

Medium (100-499 employees) 10%

Small (6-99 employees) 31%

Micro (1-5 employees) 10%

Political Afliation Percent (%)

Democrat 26%

Republican 23%

Independent 26%

Unaliated 2%

I dont know / preer not to answer 23%

Gender Percent (%)

Male 62%

Female 38%

Race Percent (%)

Black or Arican American 25%

Hispanic/Latino 6%

White 64%

Asian 2%

Two or more races 3%

Age Percent (%)

22-34 3%

35-44 26%

45-54 44%

55-64 23%

65+ 2%

I dont know / preer not to answer 2%


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A national survey o 2,000 adults conducted by Atlanta-based research rm The Schapiro group

reveals that being active in a local chamber o commerce is an eective business strategy. Two-thirds

o consumers believe that companies involved in their local chambers use good business practices,

are reputable, care about their customers and are involved in the community. I a company shows

that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10

percent more likely to think that its products stack up better against its competition.

The study also indicates that chamber membership has consistent and powerul benets or smallbusiness members. I respondents know that a small business is a member o its local chamber, the

business enjoys:

a 49 percent increase in its consumer avorability rating

a 73 percent increase in consumer awareness

a 68 percent increase in its local reputation

an 80 percent increase in the likelihood that consumers will patronize the business in the uture

For many Charlotte Chamber members, simply supporting the community is reason enough to

join and renew their memberships. For those who need a more direct return on their investments,

chamber members enjoy ample exposure opportunities, access to market data and the abundant

opportunities to develop proessional relationships.

MEMBERSHIPTwo-thirds o consumers believe that companies

involved in their local chambers use good business

practices, are reputable, care about their customersand are involved in the community.


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&

The Charlotte Chamber Chapters are sometimes called the ront door o the chamber and

oer the easiest way or members to get involved. All seven chapters host monthly luncheons and

annual signature events in their geographic ootprints. While the chamber ofces are centrally

located in uptown Charlotte, chapter events bring the Charlotte Chamber to all the business

districts in the city. The chapter events themselves oer antastic networking and relationship-

building opportunities. And those who want more ace-time can volunteer on a chapter committeeor board.

The chamber hosts a variety o other networking, educational and issue-specifc events

throughout the year. Each oers opportunities to make and strengthen contacts. Many o them

are also associated with committees that bring volunteers into close working relationships.

Download a complete list o current volunteer opportunities atcharlottechamber.com/volunteer.

Note that only members may volunteer or any Charlotte Chamber committee or board.

Relationship Marketing 101

Good, old-ashioned relationship marketing is the most eective way to use a chamber membership.

Members with a little more budget may also choose to advertise in the chambers print or digital

publications or sponsor programs and events to gain extra exposure or their businesses. Advertising

and sponsorship opportunities start as low as $50, and again only Charlotte Chamber members can

take advantage o them. Contact the advertising department at 704.378.1312 or sponsorship sales at

704.378.4117 to learn more. I you arent a member but may be ready to join, call 704.378.1300.

AdvertisingSPONSORSHIPS


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$173,933,293

$9,316,208

$9,674,716

$4,706,001

$24,227,145

$19,463,649$4,256,575

$15,855,001

$26,018,766

$31,251,165

$4,121,309

Total Retail Sales

New Sales Tax Dollars or State

Clothing & Clothing Accessories

Electronics & Appliances

Food & Beverage Stores

Foodservice & Drinking PlacesFurniture & Home Furnishings

Gasoline Stations

General Merchandise

Motor Vehicle & Parts Dealers

Sporting Goods, Hobby,Books, Music

*In 2011, 8,850 jobs and $700 million in capital investment were announced by 1,089 new or expanding rms. In 2012, 9, 595 new jobs and $1.3 billion incapital investment were announced by 1,180 new or expanding rms. Figures or how the 2012 jobs impact the community will be available in July 2013.

JOBBORTUNITYWhile growing the economy is oneo three mission pillars, its really the

heart o everything at the Charlotte

Chamber. Business recruitment

and retention eorts, public policy

advocacy, networking and educational

events, diversity initiatives - they are all

unnels into the ultimate concept ojobbortunity, a combination o jobs

and opportunity.

One new job in the local economy

does more than simply provide a

livelihood or an individual. It supports

the communitys inrastructure withadditional tax revenue and supports

local businesses as the individual

sets up a home, buys groceries

and clothing, requents a

avorite ca and more.

Heres how 8,850* newjobs impact Charlotte.

PLUS! $344,959Philanthropic Contributions

The original 8,850 new jobs will bring 12,567new people to Charlotte. This will create:

Total new personal income

Residential home sales

Residential home sales

Property tax dollars

$477,973,278

5,045

$1,014,171,503

$12,713,654New retail stores will be needed to fllthe retail needs o these new jobs:


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BOTTOM LINE:

To help attract new jobs and help existing businesses grow, Charlotte must maintain a strong

quality o lie that attracts a skilled workorce. It must also have an environment that helps

businesses operate eciently. Thats where the chambers public policy advocacy comes in.

The annual legislative agenda tackles items such as transportation unding to keep workorceand goods moving through the area; education unding and reorm to make sure the

workorce is prepared; corporate and personal income taxes; other issues that help or hinder

businesses ability to grow; and even advocacy or parks, arts and entertainment acilities that

improve quality o lie and attract and retain the workorce.

The chambers programs and services are ocused on existing businesses, particularly

representatives o micro-, small- and medium-sized businesses who need help building

proessional relationships, learning new skills and inormation, and promoting their businesses.

And when they grow and prosper, so does Charlotte.

new jobs =

new opportunities for thewhole community as new

dollars move throughthe economy


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PROGRAM OF WORKGrowing the Economy Recruit 5,100 new jobs and $415 million in new capital investment Use Charlottes international business assets to recruit companies rom Europe and Asia

Proactively target companies in the energy, lie sciences, manuacturing, nancial services,

logistics and distribution, technology, and research and development or relocations to and

expansions in Charlotte Implement a proactive recruitment strategy or minority rms

2012 ACCOMPLISHMENTS

Growing the Economy

Recruited 4,732 new jobs and $318 million in capital investment Conducted investment missions to Europe and Asia and two health care industry recruitment events

with a total o 180 rms in attendance

Developed a minority-owned rm recruitment database and marketing piece or distribution in

December

Hosted an economic development eld trip to Charleston, S.C., or investor-level members to examine

how that port city impacts the Charlotte region

2013


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Advocating Pro-Business Public Policies

Monitor and advocate at all levels o government on issues that aect the cost o doing

business, the ease o doing business and the quality o lie in Charlotte

Develop and implement a strategy or addressing Charlottes blue city in a red state

challenge by educating new elected ocials about the Charlotte Chamber

Plan and implement policy summits on transportation, health care, energy and inormation

technology

Continue the eorts o GreenWorks and the Manuacturers Council

Reach out to at least 300 local companies through the BusinessFirst Charlotte program

Encourage state and business support o the big data hub at UNC Charlotte

Continue supporting public school reorm and business involvement in our schools


Advocating Pro-Business Public Policies

Navigated the current challenging political landscape with requent contact with elected ocials andcandidates to keep them inormed o issues in the business community

Contacted 272 local businesses through the BusinessFirstCharlotte business retention program

Presented our successul summits on important policy issues: transportation, health care, workplace

issues and energy

Monitored and reported on discussion on how to und the citys inrastructure needs and acilitated

discussion among elected ocials and business leaders

Enhanced public policy communications to keep members inormed and to present opportunities to

engage in policy issues

Continued to advocate or school reorm


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Delivering Innovative Programs and Services

Expand the Power Up Entrepreneurship Challenge through the chamber chapters.

Advance the Charlotte Minority Economic Development Initiative (CMEDI)

Present the inaugural Charlotte Chamber Young Proessionals Awards

Grow the Oce Depot discount program

Provide exclusive programming and value or our investor-level members

Expand the use o the research department beyond economic development

Launch a custom mobile application

Develop a Legacy Club to recognize long-term members


Delivering Innovative Programs & Services

Provided a variety o programming ocused on helping small businesses and entrepreneurs grow and

thrive, including the monthly Survive & Thrive! Breakast, the Access to Capital series with events

on micro-entrepreneurs and high-growth entrepreneurs, and Innovation Exchange connecting

entrepreneurs with corporations. Continued growing the Charlotte Minority Economic Development Initiative (CMEDI) with 67 reerrals,

295 net new jobs and more than $10.8 million in contracts awarded as o December.

Expanded the MWBE Connect series to provide structured activities to boost participation rom

minority- and women-owned businesses.

Launched the Perspectives in Leadership series to provide our members access to diverse leaders in our

community in an intimate setting.

Conducted two Inter City Visits and the annual planning retreat, which included the launch o the

Power Up Entrepreneurship Challenge.

Conducted the 11th annual Economic Outlook Conerence

PROGRAM OF WORK2013


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Running the Chamber Eectively

Conduct a successul Total Revenue Campaign

Ensure strong scal and operational management

Communicate our accomplishments and issues through ongoing public relations eorts

Implement an economic strategic planning process


Running the Chamber Eectively

Met and exceeded goals or membership renewals, advertising and the Total Revenue Campaign

Supported eorts o the Charlotte in 2012 Democratic National Convention Host Committee to

present Charlotte positively in the international spotlight

Launched a new website design

PROGRAM OF WORK2013


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GENERAL MEMBERSHIP$400 (company o 1-5 employees)

($10 per additional employee over 5)

MEMBER BENEFITSAs the number one advocate or Charlotte business, the Charlotte Chamber is workingevery day to create the nations best economy and quality o lie or all Charlotteans. The Regions Largest Business Network

Membership includes you in the regions largest business networkand brings opportunities to develop strategic relationships. Who

you know and what they know may be your most valuable asset. Online Membership Directory Listing

Listing and a link to your website in our online directory atcharlottechamber.com, which has 1.3 million unique visitors peryear. Your company is also listed in our online PDF membershipdirectory, which is downloadable and updated twice a year.Contact us at [email protected] to update yourcontact inormation.

At the Charlotte Chamber

You and your employees receive unlimited subscriptions to ourweekly newsletter, At the Charlotte Chamber, which containsour latest headlines and events or the coming week. Makesure we have your employees emails. Contact us at [email protected] to provide this inormation.

Recognition as a New Member on our Home PageYour company will be recognized or one month on our homepage, which receives 85,000 unique visitors per month.

Member NewsPromote your new hires, awards, new product oerings, newlocations and other news in our online member news room.Emailyour news releases to [email protected].

Original photo by PATRICKSCHNEIDERPHOTO.COM


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Member to Member Events CalendarPost your events and view inormation on business

events throughout the Charlotte region hosted byellow chamber members at charlottechamber.com/membercalendar.

Member DiscountsThe member discount program allows our members tooer discounts to and take advantage o oers romellow member companies. View current discountsthrough the member portal at charlottechamber.com/members.

Networking(your frst home chapter luncheon is ree!)More than 120 inormation and networking opportunitieseach year through our seven geographical chapters.The ee will be waived or your rst chapter luncheonin your geographical location. Contact us at [email protected] or details.

Career CenterFind talent by accessing our ree searchable resume bank

and take advantage o job postings through our partner,Charlotte Works.

Advertising DiscountReceive a 20 percent discount o all our advertisingproducts or the rst 60 days o membership. To learnmore, contact us at [email protected].

Mailing LabelsExclusive opportunity to purchase mailing labels o

Charlotte Chamber members. Contact us at [email protected] or pricing specics.

Ofce DepotThe Charlotte Chambers partnership with Oce Depotcombines the purchasing power o chambers across

the country to oer our members steep discounts oncommonly purchased oce products. Contact us at ino@

charlottechamber.com or benet specics. Certifcates o Origin

Discounted Certicates o Origin, documents required orinternational shipping. For additional inormation, contactus at [email protected].

Online NetworkingAccess our members-only group on LinkedIn to networkonline with ellow Charlotte Chamber members. Visitcharlottechamber.com/getsocial or more inormation on

promoting your business through social media.

InvolvementAn opportunity to engage and network at a highlevel with members involved in our chapter-ocusedcommittees, GreenWorks, health services, inclusion,manuacturers, public policy and young proessionals,among others.

In addition to the above benefts, your membership in

the Charlotte Chamber o Commerce also supports: The work o our economic development team, which

ocuses on the recruitment, relocation and retention obusinesses to Charlotte.

The work o our ull-time lobbyist who is in Raleigh duringthe legislative session and monitors all o the local govern-ing bodies including city council, county commission andthe school board.

The work o our member engagement team in the areaso diversity, strategic partnerships and inclusion groups.


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Board o Advisors WelcomeInvitation or you to join our Board o Advisorlevel members at their quarterly high-level cocktailreception. This reception will begin at 5:30 p.m.at Georges Brasserie located at Piedmont TownCenter. The 2013 schedule is:

- Monday, March 18- Monday, June 10- Monday, September 16- Monday, November 11

Economic Development ResearchOur award-winning economic developmentresearch team will provide one targeted data pullper your request. The list will be comprised ocompanies within a preerred geography, industry,

employee range and/or other detailed criteria toserve as helpul leads in expanding your business.Please contact us at [email protected] obtain.

Advertising Credit$250 advertising credit on an ad valued at $500or greater within 60 days o joining. Contact us [email protected] or more inormation.

Legislative Trips

Invitations to legislative trips to Raleigh andWashington, D.C., that provide networking withinvestor level members and bring you in contactwith elected ocials. Please contact us at [email protected] or more inormation.- March 13 -14, 2013 Annual Trip to Capitol Hill- May 8, 2013 Raleigh Advocacy Trip

Board o Advisors MeetingInvitation to our Board o Advisors meetings, each o which deals with current business andcommunity issues and attracts more than 200 o the chambers top business leaders. Contact us [email protected] to secure your invitation. Meetings begin at 3:45 p.m. Receptions ollowrom 5 to 6 p.m. The 2013 schedule is:- Monday, April 22 Johnson & Wales University- Monday, August 26 Blumenthal Perorming Arts Center - Booth Playhouse at Founders Hall- Monday, November 25 UNC Charlotte - Uptown Campus

- Monday, Jan. 27, 2014 Location TBD

Board o Advisors WelcomeInvitation to our quarterly Board o Advisors Welcome events where current board members welcomenew Board o Advisors members in a high-level cocktail reception. This reception will begin at 5:30 p.m.at Georges Brasserie located at Piedmont Town Center. The 2013 schedule is:- Monday, March 18- Monday, June 10- Monday, September 16- Monday, November 11

PREMIUM MEMBERSHIP$2,500 Investment

BOARD OF ADVISORS MEMBERSHIP$5,000 Investment

PREMIUM AND BOARD OF ADVISORS MEMBERSHIP LEVELSALSO INCLUDE ALL OF THE GENERAL LEVEL BENEFITS:


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BOARD OF ADVISORS MEMBERSHIP (cont.)

$5,000 Investment Inter City Visit

Invitation to join more than 130 executives, governmentand media at this high-level annual event. We travelto another city to learn best practices on economicdevelopment, education, energy, health care,transportation, the arts and more. The Charlotte Chamberhas been conducting these two-day trips or more than 56years. The 2013 Inter City Visit will be to Houston, Texas,rom June 26-28, 2013.

Fall Planning RetreatInvitation to join more than 150 executives and chambersta as we develop the chambers Program o Work orthe upcoming year. This 24-hour retreat oers unparalleledhigh-level networking and opportunities to get moredeeply involved. The 2013 Fall Planning Retreat will be inPinehurst, N.C., rom September 25-26, 2013.

Economic Outlook ConerenceInvitation to this annual luncheon held in Decembereaturing Charlottes best economic thinkers who providea recap o the current year and give their economicorecasts or the coming year. It typically draws more than600 attendees. The 2013 Economic Outlook Conerencewill be December 9, 2013, at the Charlotte ConventionCenter.

Economic Development Research

Our award-winning economic development research teamwill provide one targeted data pull per your request. Thelist will be comprised o companies within a preerredgeography, industry, employee range and/or otherdetailed criteria to serve as helpul leads in expanding yourbusiness. Please contact us at [email protected] to obtain. You also receive a disc containing theollowing research publications in Excel ormat: MajorEmployers Directory, Manuacturers Directory and

International Review Directory. Also included in Excelormat are the last our quarters o the New & ExpandedBusiness Report as well as other valuable market researchpublished by our research team.

New & Expanded Business ReportAn advance, electronic copy o our quarterly New &Expanded Business Report that includes market data and acontact list o companies that have announced relocationsor expansions.

Investor SpotlightYour bio and headshot will appear in the Investor Spotlightpage o our website or three months.

Economic Development BreakastInvitations to quarterly Economic Development breakasts,in the Charlotte Chamber Belk Action Center, whererecent economic development activities are discussed.

2013 breakasts are scheduled or:- Tuesday, March 5- Tuesday, June 4- Tuesday, September 3 or Tuesday, September 10 - TBD

Economic Development NewsAn invitation to major economic development newsconerences where company relocations and largeexpansions are announced. These announcements arerequently attended by the mayor and the governor.

Legislative TripsInvitations to legislative trips to Raleigh and Washington,D.C., that provide networking with investor level membersand bring you in contact with elected ocials. Pleasecontact us at [email protected] or moreinormation.- March 13 -14, 2013 Annual Trip to Capitol Hill- May 8, 2013 Raleigh Advocacy Trip

Public Policy Email BriengA report rom our ull-time lobbyist in Raleigh to let youknow the latest on legislation impacting Charlotte and thebusiness community.

Advertising Credit$500 advertising credit on an ad valued at $1,000 orgreater within 60 days o joining. Contact us at [email protected] or more inormation.

Recognition on our Home Page

For one month, your company will be highlighted as a newBoard o Advisors member. Our home page receives about85,000 unique visitors a month.

Gol PrivilegesReceive gol privileges at NorthStone Club. Members -$50, Tuesday through Friday (includes cart) Guests - $58,Tuesday through Friday (includes cart). Book tee timesthree days in advance by contacting the Gol Shop at704.948.4286, ext. 232.


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PROGRAM OF WORK

ANNUAL REPORT

20132012 &

330 South Tryon Street | Charlotte, NC 28202 | 704.378.1300

charlottechamber.com

charlotte chamber 2013 book of work

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